What's the Story With our Name?

Meltwater — the transformation of ice and snow to crystal clear, flowing water — is a symbol of renewal and change. These are qualities very much associated with our company.

Water is also dual in nature. It can be calming and soothing as well as powerful and transformative. In either form, it is one of the world’s most valuable resources. Meltwater Group combines these qualities: we have a warm and compassionate culture and a powerful and ambitious approach to transforming global markets.