Our mission statement sums it up best

"The companies in the Meltwater Group enter growth markets where new technology enables outsiders to challenge existing business models and market leaders sleeping in class."

We like to visualize the Meltwater strategy like petals on a flower. At the center of the flower is a core: our global sales infrastructure, made up of people who are passionate about sales and have a strong knowledge of local business and culture. The petals make up our different product offerings.

Our two-pronged business approach is built around creating or acquiring innovative Software as a Service (SaaS) technologies and then leveraging our extraordinary sales organization and worldwide infrastructure to bring these solutions to market - quickly.

Our current businesses-Meltwater News, Meltwater Drive and Meltwater Talent -all share common traits:

• Business-to-Business services
• Global in scope
• Applicable to virtually any business segment
• Low price point, surprisingly cost-effective to implement
• Can be rolled out enterprise-wide or to specific functions, easily scaled and expanded