April 23, 2008,
ClickZ
Google Debuts Mobile Image Ads
obile image ads to its AdSense arsenal yesterday. The format replicates that of other mobile networks, but industry authorities say it provides greater reach for the mobile...
April 17, 2008,
Wireless Week
Report: Young Males Consume More Mobile Media
In its latest report on mobile media, research firm M:Metrics says that young males are a rich target for mobile advertisers; among mobile phone users in Western Europe 36% of 18- to 34-year-old men accessed mobile media in February, with 9% responding to SMS...
April 15, 2008,
blogs.wsj.com
IPhone Web Sites, Take Two
We ve taken some heat for this view. The company that makes the software, Ion Interactive, sent along the following statistics: Mobile online advertising is predicted to reach...
April 15, 2008,
LA Times
Video a coming attraction for cellphone-toting masses
LAS VEGAS It might not be long before the Verizon Wireless pitchman asks: 'Can you see me now?'With 89% of U.S. adults signed up for cellphone service, carriers are trying to boost revenue by getting customers to receive more data on their phones -- and nothing contains as much data as...
April 14, 2008,
Billboard
Growth In Ringback Tones Energizes Mobile Market
- By Antony Bruno, Denver As the cash cow that was the ringtones market slowly heads to pasture, the music industry is turning to a new mobile stud -- ringback...
April 14, 2008,
MocoNews.net
Bundling And Marketing Ringbacks Increases Sales
Are ringbacks just not marketed properly? According to a slew of analysts ringbacks are poised to pick up the slack in the declining ringtone market, but they've got to be marketed and packaged more aggressively, reports an in-depth feature from...
April 12, 2008,
Boston Globe
'I, like, so totally agree' to stop texting
It was all spelled out in the clearest terms: 'I, Michela Parmeggiani, do promise to limit my cellphone use . . . NO TEXT MESSAGING IS ALLOWED ON THIS PHONE! .
April 12, 2008,
The New York Times
Ringbacks Underline Mobile, Music Biz Divide
Filed at 2:00 a.m. ET DENVER (Billboard) - If a ringback tone launches on a network and nobody hears it, did it ever really exist? With the exception of ringtones, no single mobile music application has yet to score an obvious home run with mobile users, even though the number of mobile music products has..
April 11, 2008,
Washington Post
Running L8 but CU Soon. Luv, Mom
OMG. Dat u mom? Yes, it is. Parents are horning in on their teenagers' lives through text messaging. Sending shorthand cellphone messages used to be the province of the younger set -- under the dinner table, in the car, at all hours of the...
April 11, 2008,
La Stampa
Gli sms conquistano i genitori americani
Negli ultimi due anni il numero di adulti che utilizzano i messaggi di testo, soprattutto per tenersi in contatto con i figli senza essere invadenti, è cresciuto del...
April 10, 2008,
Spiegel Online
Das iPhone bringt den Markt in Schwung
Mit dem Erfolg des iPhones sollte eigentlich ein Verdrängungswettbewerb bei den Smartphones beginnen. Doch das Gegenteil ist der Fall: Blackberry-Hersteller Research in Motion hat im vergangenen Jahr seinen Umsatz verdoppelt. Auch andere Firmen...
April 9, 2008,
M&M Europe
Can mobile come of age?
Mobile is increasingly part of consumers' media diet and becoming a key component to media planning, but for advertisers wanting to reach pre-teens there's a...
March 28, 2008,
Biz Journals
M:Metrics gains ground in mobile tracking niche
M:Metrics Inc., a Seattle company that measures the way people use their mobile phones to go online, is quietly ramping up its business. The startup, which has an office in Pioneer Square, has built up a roster of 200 clients, including major wireless carriers, handset manufacturers and media...
March 23, 2008,
Washington Post
Mobile Ads Proliferate Despite Concerns: Mobile advertising is growing fast and maturing despite questions and issues with its use, industry participants say.
Advertisers are just beginning to get their feet wet in mobile advertising, but there's a lot of splashing going on, according to some people in the...
March 22, 2008,
LA Times
iPhone users know everything
When she whipped out her iPhone, Erica Sadum could feel her husband's eyes roll. But she had a point to prove. And in less than a minute, she was able to report to the skeptics around the dinner table that Menno Simons, whose followers are known as Mennonites, was in fact born in...
March 19, 2008,
Conde Nast Portfolio
Survey Confirms iPhone Users are Hard-Core Internet Junkies
It's amazing what a halfway-decent browsing experience can do for mobile internet usage. from measurement firm M:Metrics confirms what was pretty much common knowledge: Give users a good phone browser, and they'll flock to the mobile...
March 18, 2008,
MacGeneration.com
L’iPhone bouleverse le quotidien des utilisateurs
Depuis que le 'Jesus Phone' a été commercialisé, les opérateurs cherchent à savoir comment il change le quotidien des utilisateurs. À en croire les chiffres collectés par M:Metrics, l’appareil d’Apple est vraiment le téléphone Internet par...
March 18, 2008,
International Herald Tribune
Yahoo says revenue outlook justifies higher bid from Microsoft
NEW YORK: Yahoo, owner of the most visited U.S. Web site, said Tuesday that it expected revenue to increase at least 19 percent in each of the next two years, justifying its refusal of a takeover offer from Microsoft, which now values the company at more than $41...
March 18, 2008,
Wired News
Survey Confirms iPhone Users Are Hard-Core Internet Junkies
ple, iPhone, Web/Tech It's amazing what a halfway-decent browsing experience can do for mobile internet usage. A new study from measurement firm M:Metrics confirms what was pretty much common knowledge: Give users a good phone browser, and they'll flock to the mobile...
March 18, 2008,
Wall Street Journal Online
Idling on the iPhone
Posted by Nick Wingfield There are already a lot of professionals clinging to their iPhones, and there may soon be even more as in the coming months geared towards business...
March 18, 2008,
Bits - New York Times Blog
iPhone Users are Mobile Web Junkies
By Brad Stone The last thing anyone wants to do is to give iPhone users another chance to crow about their phone’s slick interface and seamless connection to the...
March 12, 2008,
San Jose Mercury News
Game developers hear iPhone's call
The iPhone is already shaking up the wireless industry. The video game industry may be next. Following Apple's move to open the device to outside programmers, some of the top developers and publishers are already making games for...
March 10, 2008,
Mobile Entertainment
M:Metrics takes ad tracking to UK
M:Metrics has launched M:Ad, its tracking service for mobile advertising in the UK. M:Ad monitors clickable display advertising from a broad representative set of mobile web destinations, and classifies the data accordingly across market...
March 4, 2008,
The New York Times
Mobile Games Industry Eyes Social Networking, Nokia
Filed at 7:54 a.m. ET HELSINKI (Reuters) - A boom in social networking and a new delivery platform from Nokia offer mobile video game publishers a boost after a slowdown in...
February 27, 2008,
Washington Post
Our Cells, Ourselves: Planet's Fastest Revolution Speaks to The Human Heart
The home is remote, even by Tibetan standards. Charming carvings cannot disguise how primitive it is. Not only does it have no toilet, it doesn't have an...