Why Media Monitoring?

Timely, targeted information gives companies a competitive edge. It's no surprise that billions of dollars are spent worldwide each year on media monitoring. For decades, these billions have been invested in paper clipping services, which capture and track news about businesses, their competitors and industry trends. The media monitoring business, however, is undergoing a radical transformation as news sources shift from print to online channels and search technologies make news monitoring not only more efficient, but dramatically more robust and powerful.

Meltwater News has been at the forefront of this trend. With ever more publications appearing online, and news breaking online before anywhere else, comprehensive online news search engines such as those offered by Meltwater News are able to capture information from all over the world and deliver tailored reports to key decision makers instantly.

Our vision is to broaden and extend its capabilities so that online media monitoring can be used by - and be useful to - businesses of every size, organizations of every kind, and even individuals.