What Is Media Monitoring?
The term “media monitoring” covers a wide range of important needs for businesses, brands, and agencies in the PR, marketing, comms, and social media space.
You're probably thinking it involves gathering intel about brand mentions in the news, which is absolutely correct, but there's so much more to it. Media monitoring software provides users with up-to-date feeds of content and activity notifications from a selection of media channels.
Why Do You Need Media Monitoring?
Gone are the days when you could predict what news sources would cover your company. Media monitoring and analysis allows you to scan online news, social media, print, broadcast, and podcasts for mentions of your brand, products, executives, or even competitors.
If you want to truly understand the effectiveness of all your marketing, PR and comms strategies, uncover new opportunities for media coverage from all angles, and share your success through meaningful data points and reporting, you need media monitoring.
Monitor for Trends
Stay on top of current trends and conversations to maintain your standing as a forward-thinking, relevant company to your consumers. This also helps identify relevant content to re-share.
Track Crises & Brand Reputation
See how a crisis is unfolding on a global scale in real-time. Media monitoring gives you the ability to understand the reach, narrative, and sentiment of the conversation to determine how a crisis is impacting your brand.
Competitive Intelligence
Stay ahead of the competition by staying informed about your competitors' strategies, customer perceptions, and rising trends in the industry to enable better decision making..
Understand Your Audience
Monitoring social conversations to gain insights related to consumer sentiment, brand health, and your competition can inform your campaign themes, provide input into product development..
Share Key Insights
Pull relevant reports for your C-suite, investors, and other stakeholders and share daily, weekly, or monthly digests of coverage, mentions, and your performance against top competitors..What Do You Want to Monitor?
Media monitoring can have one or multiple objectives, and is incredibly useful for informing your PR and marketing strategy. Here are some common needs that media monitoring can help solve for your team:
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Grid Report for Media Monitoring
Meltwater offers the #1 media monitoring software according to G2
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Testimonials
Reviews for Meltwater Media Monitoring
Alliance Environmental
Meltwater is a tremendous tool that assists with your overall PR & communications and social media strategy. The platform provides the right tools for understanding competitor insight and media intelligence. Through extensive media monitoring and social media listening, a brand or company can understand industry trends and increase the share of voice.
Read Full ReviewHigher Education
I am a current user of Meltwater, and I like that it tracks both web hits as well as broadcast hits. I also like that it has a scoring factor for publications, so that you can track the truest impact of each placement, rather than just raw totals. The customer service is also superb. Any question that I have, my account manager is always willing to brainstorm with me either over Zoom or through email, and the chat function is also incredibly supportive. It is a fantastic monitoring tool, and if you work with your account manager, can be a very great data collection tool as well.
Read Full ReviewMarketing and Advertising
Meltwater offers a very comprehensive tool that allows our team to identify up-to-the-minute media and social media traction and the ability to understand its impact. The tool has been easy to navigate and best of all we have customized it to fit our needs. Also, anytime we have needed help, Meltwater's support team has quickly responded to assist us with our needs.
Read Full ReviewAlyssa C, Communications Director
Meltwater's dashboard is great! It's understandable, easy to navigate and provides all the information we're tracking, all at a glance. You can then dive deeper into a specific area for more details and analysis. From media monitoring to managing our online brand presence, we get the insights we need, real-time, easily and quickly, allowing us to in turn complete our reports and analysis accurately and efficiently.
Read Full ReviewPublic Relations/Comms. Admin.
I think their social listening software is some of the best out there. Their reporting and widgets are great and pretty easy to set up. Their support is quick and responsive. I have also used Cision, and I felt Meltwater's online clips come in much faster and cover more outlets.
Read Full ReviewRelated Products
Consider these other useful products to elevate your media monitoring process. When used in tandem with social listening and engagement, real-time alerts, and custom reporting, strengthen your marketing and PR efforts and soar ahead of the competition.
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Give it a Try
Feeling ready to see how media monitoring can help your business uncover new opportunities to grow your audience and improve conversion rates on your PR, sales, and marketing efforts?
Contact a Meltwater representative today to request a demo from one of our dedicated product specialists.
Request a Demo
G2 users rankedMeltwater the
#1 media monitoring
software!
