We get it! You're busy scheduling content and engaging with your followers, so it can be difficult to make time to sit down and read about the latest Facebook algorithm update or how brands are leveraging TikTok. But, hey, it's also important to carve out time to learn about new ways to improve your social media strategy. So, put down your phone (we know: it's a big ask!) and indulge in reading about recent social media updates.
Top Social Media and PR News Stories This Week
If you work in social media marketing, these are the stories you need to read this week!
- New “No Edit” Tag in Testing on Facebook
- Trial Your Reels Before Publishing
- Custom Lists in Testing on Threads
- Updates to YouTube CTV
New “No Edit” Tag in Testing on Facebook
Facebook is testing a new “No edit” tag for images uploaded to Stories that have not been edited or altered in-app. While the tag won’t catch everything, and images can still be edited externally before being uploaded, it is an interesting step toward inspiring more trust in the age of AI.
Trial Your Reels Before Publishing
This could be interesting. Instagram is testing a new feature that would allow creators and brands to test how a Reel performs before pushing it live. The Reels you trial will be shown to people not currently following you, which means this new feature can also extend your reach.
Custom Lists in Testing on Threads
Threads is testing custom lists to help new users customize their feeds and find relevant profiles. The feature recommends people to follow based on previously curated Threads lists. The move makes Threads more competitive with Bluesky (which offers a very similar feature called “Starter Packs”).
Updates to YouTube CTV
🚨BREAKING🚨
— vidIQ (@vidIQ) December 12, 2024
YouTube just dropped their 2024 viewing data, and it's massive.
Users are streaming 1 BILLION+ hours of content daily on their TVs through YouTube.
Look at these numbers:
• Sports content watchtime up 30% YoY
• 400M hours of podcasts watched monthly on TV
• 4K… pic.twitter.com/FxfzU5ZlMX
YouTube is announcing some feature updates for Connected TV (CTV) which has seen a huge rise in usage over the past year. New features include: “Watch With”, allowing creators to lend live game commentary, “Parent Code”, to prevent kids from accessing inappropriate content, and an easier Subscribe flow through CTV viewing.
Update from December 10
Reddit Adds AI Overviews In-App
Pinterest Shares 2025 Trends Report
Post Analytics in Testing on Threads
Reddit Adds AI Overviews In-App
Question, meet Answers. 👋
— Reddit, Inc. (@Reddit) December 9, 2024
Starting today, we’re rolling out a limited test in the U.S. of Reddit Answers—an AI-powered way to get the information, recommendations, and hot takes you only go to Reddit for. https://t.co/jPBdqEd2JL
Reddit has announced a new AI overview feature that offers a curated summary of answers to questions posed in the app. Similar to Google’s AI overview, “Reddit Answers” are sourced from relevant subreddits. The new feature is currently only available to a small number of users.
Pinterest Shares 2025 Trends Report
Pinterest Predicts, our annual not-yet-trending report, just dropped. 📈
— Pinterest UK (@pinterestUK) December 5, 2024
Stay ahead of culture with the breakout trends of 2025, from siren vibes to cherry red everything: https://t.co/5xuU4btxEf pic.twitter.com/mtmkzA3DwN
Pinterest has shared their annual trends report, "Pinterest Predicts” spotlighting key predictions for 2025 based on top search terms. Some interesting highlights include: “Cherry Coded”, “Rococo Revival”, “Surreal Soirees”, and “Fisherman Aesthetic.” Pinterest also offers tips for how businesses can use trends to their advantage.
Post Analytics in Testing on Threads
There may soon be more ways to analyze the performance of your Threads posts. The app is testing individual post analytics to provide creators with deeper insights to improve engagement. Up to this point, Threads has offered aggregated analytics only so this could be a useful update.
Update from December 3
Threads Updates the Feeds View
New Features Coming to Instagram DMs
WhatsApp Introduces Voice Message Transcripts
Australia Plans to Ban Social Media for Children Under 16
Threads Updates the Feeds View
Threads now lets you swipe between different feeds right from the home screen https://t.co/nOLJWUVx5k
— TechCrunch (@TechCrunch) November 27, 2024
Threads has made an update to their home screen, allowing users to more easily switch between which feed they’d like to view. Threads offers three different feeds: Following, For You, and Custom. The new UX means that the “swipe” action previously used to “Like” a Thread post will be going away in favor of the more traditional tapping method.
New Features Coming to Instagram DMs
Instagram DMs add live location sharing and nicknames https://t.co/BWgymNlKqS
— The Verge (@verge) November 25, 2024
Instagram continues to build out their DM features, appealing to the ever growing number of users who prefer to communicate that way on the app. Recent new features include a wide range of new stickers, location sharing, and the option to add nicknames for people you communicate with.
WhatsApp Introduces Voice Message Transcripts
📣 transcripts for voice messages are rolling out now! so when you can’t listen right away, you have the option to read them
— WhatsApp (@WhatsApp) November 21, 2024
voice messages transcripts are generated on your phone so that no one, not even WhatsApp, can hear or read them 🔒 rolling out in select languages
WhatsApp is introducing a useful new update that enhances their voice-notes feature. Now, users will be able to turn on automatic transcripts, enabling those receiving a voice note to read it as text. This improves accessibility factors, making it easier to get the message without having to listen.
Australia Plans to Ban Social Media for Children Under 16
Australia passed a law banning social media for kids under 16. Tech companies will need creative solutions to avoid $32 million fines. https://t.co/CbleF6w02J
— Business Insider (@BusinessInsider) November 28, 2024
Australia’s government has passed a bill that intends to ban social media use for users under the age of 16. The law requires social platforms to prove they’ve taken the necessary measures to ensure that usage is restricted. Platforms can expect to pay a hefty penalty to the tune of nearly $50M max (AUD) if a breach occurs. The law is expected to go into effect within 12 months.
Update from November 19
No More Following Hashtags on Instagram
Generate Videos With AI on TikTok
Updates to TikTok’s Creator Affiliate Program
Public Followers Removed from Personal Facebook Pages
No More Following Hashtags on Instagram
Say goodbye 👋🏾 to following hashtags on Instagram.
— Lindsey Gamble (@LindseyGamble_) November 17, 2024
Starting December 13th, Instagram is removing the ability for users to follow hashtags.
Plus, any hashtags they currently follow will no longer appear in their feed. pic.twitter.com/AO035Lya9y
In an effort to reduce irrelevant posts and spam that capitalize on trending hashtags, Instagram is removing the ability to follow a hashtag going forward. Any hashtags you’re currently following will remain, but no longer be featured in the main feed. Hashtags will still influence what shows up in your search results and on the Explore page.
Generate Videos With AI on TikTok
We’re making it easier than ever for SMBs to succeed on TikTok. With Symphony Creative Studio, marketers can create TikTok-first content at scale, no matter their resources. Learn more about how our latest ad tool works via @Digiday: https://t.co/1qMhihKovG
— TikTokComms (@TikTokComms) November 15, 2024
TikTok is introducing new AI video tools within their “Symphony Creator Studio” suite. Now, marketers will be able to generate a variety of video options for TikTok by providing a URL or product description. It’s a great way to quickly establish a TikTok presence if you’re pressed for time or have limited platform know-how.
Updates to TikTok’s Creator Affiliate Program
Update to the TikTok link-in-post news:
— Lia Haberman (@liahaberman) November 13, 2024
It’s called an affiliate comment link and needs to be added before you upload your video
To check if you’re eligible:
Settings >
Content disclosure and ads >
More options >
Product link 👆🏻 pic.twitter.com/jpSwijxBa1
This could be interesting. TikTok has added an update to their affiliate program, giving creators the ability to now post a link in the comments. This provides one more touchpoint for encouraging one-click purchases, as TikTok continues to try and make social-shopping happen.
Public Followers Removed from Personal Facebook Pages
Facebook is making a change when it comes to who can follow personal profiles. Going forward, public followers will no longer be able to be added to personal Facebook pages. To keep these followers, users can switch to “Professional Mode” if desired.
Update from November 12
TikTok Integrates With Spotify & Apple Music
More Posts Will Now be Eligible for Boosting on Instagram
Snapchat Expands Their Partnership with DoubleVerify
TikTok Integrates With Spotify & Apple Music
We’re excited to introduce ‘Share to TikTok’, a new feature that lets you seamlessly share tracks, albums, playlists and other content from @AppleMusic and @Spotify straight to TikTok! Learn more about our commitment to support music discovery 👇https://t.co/ud04eqDqru
— TikTokComms (@TikTokComms) November 7, 2024
This could be interesting. TikTok has announced an integration with both Spotify and Apple Music that would allow users on those platforms to share a song on TikTok. Sharing is available for DMs, to the main FYP, and Stories. This move further solidifies TikTok as a music discovery platform, helping to highlight new and independent artists.
More Posts Will Now be Eligible for Boosting on Instagram
Instagram has expanded the types of posts eligible for boosting for more views and engagements. Now, most (not all) posts from Professional Accounts that contain GIFs or stickers are able to be boosted, providing brands and creators more ways to expand their audience.
Snapchat Expands Their Partnership with DoubleVerify
DoubleVerify is excited to announce an expanded integration with @Snap to offer brand safety and suitability measurement. DV’s AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content. https://t.co/7FkFnDzCmq pic.twitter.com/1YbBzBnmsw
— DoubleVerify (@doubleverify) November 5, 2024
Snapchat is expanding their partnership with DoubleVerify to provide more brand safety measures. The expanded partnership helps brands see placement insights, which help them monitor the kinds of posts they show up alongside. From DoubleVerify: “...AI-driven classification technology allows advertisers to align their brand promotion with appropriate and suitable content…”
Update from November 12
New Filter for Instagram DMs
Threads Hits 275 Million Users
New Updates to YouTube Studio
CapCut Introduces a New “Commerce Pro” Package
New Filter for Instagram DMs
Instagram upgrades DMs with focus on creators https://t.co/myl2X5CrSJ
— TechCrunch (@TechCrunch) November 1, 2024
Instagram has added a new filter in Direct Messages to help creators communicate with their fans and followers. The new messaging filters make it easier to sort messages into different categories, including: verified accounts, businesses, or fellow creators. You will also be able to sort messages by follower count if desired.
Threads Hits 275 Million Users
Meta's Threads has 275 million users. It sure doesn't feel that way. https://t.co/gBAQMFCvoq
— Business Insider (@BusinessInsider) November 4, 2024
Threads has now reached 275 million users, according to Meta’s Q3 earnings call. The app has shown steady growth, though whether or not it will gain a meaningful foothold among brands, and continue to expand active user-ship, still remains a question mark.
New Updates to YouTube Studio Mobile
YouTube is introducing a slew of updates to their Studio app. Firstly, the Content Tab will now display all video formats which includes regular videos, Shorts, Lives, and playlists. The Comments tab has been renamed Community, and they’ve added a simplified way to quickly see audience metrics such as returning and most engaged viewers.
CapCut Introduces a New “Commerce Pro” Package
Popular video editing tool, CapCut, is launching a new paid version called “Commerce Pro.” Used in particular for editing TikTok videos, (CapCut is owned by ByteDance), the new Pro version is geared towards retailers looking to attract more sales through the app.
Update from October 29
Open the Snapchat Camera Directly from iPhone Lock Screen
TikTok Partners With Distribution Platform, United Masters
YouTube Thumbnail Facial Expressions With the Highest CTR
YouTube Shorts Adds Poll Functionality
Open the Snapchat Camera Directly from iPhone Lock Screen
Now you can launch Snapchat’s camera from your iPhone’s lock screen https://t.co/CTyTupTOPS
— The Verge (@verge) October 24, 2024
Snapchat users will now have the option to access the Snapchat camera directly from the iPhone lock screen. It’s an interesting move for Apple that signals at the popularity of Snapchat, and the potential for closer partnerships between the two companies in the future.
TikTok Partners With Distribution Platform, United Masters
We're proud to partner with @UnitedMasters to celebrate independent music through a new direct deal. Together, we're providing opportunities for artists at every stage of their careers including emerging artists, such as BigXThaPlug, FloyyMenor, and more. https://t.co/JG0bgyqRO9
— TikTokComms (@TikTokComms) October 23, 2024
TikTok is once again leaning into their music legacy, announcing a new partnership with United Masters, a platform providing independent artists with distribution options. The partnership could go a long way toward providing additional exposure for musicians looking to expand their audience.
YouTube Thumbnail Facial Expressions With the Highest CTR
The Top Facial Expressions Used in YouTube Thumbnails [Infographic] https://t.co/rFUTxcnOpH via @socialmedia2day #videomarketing #design #digitalexperience
— CommunityWorks (@cmtyworks) October 28, 2024
It’s no secret that the thumbnail you choose for your YouTube videos can make or break your click-through-rate. YouTube worked with Kapwing to analyze the breakdown of facial expressions used in thumbnails by high performing YouTubers. The data could help provide simple ways to improve and tweak your YouTube strategy for better results.
YouTube Shorts Adds Poll Functionality
News for Shorts creators! You’ll soon be able to add a poll sticker directly into your Shorts, which your viewers can tap on to vote 🗳️
— TeamYouTube (@TeamYouTube) October 22, 2024
Use poll stickers to connect with your community & gather insights in real-time
Rolling out over the next week ✅: https://t.co/kppXJEFQM9
Now you can add polls to your YouTube Shorts, adding another way to encourage engagement with short-form video on YouTube. It’s a useful update, given that Instagram Stories has offered polls for years as a popular way to increase engagement and, previously, YouTube creators only had the ability to add polls in the Community tab on their profile.
Update from October 15
Keyword Targeting Updates from Reddit
New In-Stream Shopping Push on TikTok
Instagram Tests New Whatsapp Sticker
2024 Halloween Trends from Google
Keyword Targeting Updates from Reddit
Reddit introduces AI-powered keyword targeting features via @TheMarketingAnu https://t.co/TKOEmCrUcs pic.twitter.com/7sTwtyu9xi
— Search Engine Land (@sengineland) October 11, 2024
Reddit has updated their keyword targeting options, expanding the ways that marketers can reach relevant audiences on the platform. Multi-placement ads are now available, as is “Dynamic Audience Expansion” which uses AI to predict additional users who are likely to engage with your ad.
New In-Stream Shopping Push on TikTok
TikTok is continuing to highlight the value of in-stream shopping with a new push that includes Fall Deals and live streams from top brands. Participating brands include: NYX Cosmetics, Keurig, and Dyson. TikTok also announced this week that a new partnership with InMarket will improve conversion tracking based on location data.
Instagram Tests New Whatsapp Sticker
Instagram is testing a new sticker for Instagram Stories that would enable users to engage in DM conversations with brands. It could be a useful addition to your social marketing strategy, as more and more activity on social media is shifting to private interaction.
2024 Halloween Trends from Google
What are the top Trending #Halloween costumes in Search this year? Check out Frightgeist 24 - out todayhttps://t.co/ayfMn0gfY5 pic.twitter.com/dd2oMCbC3k
— GoogleTrends (@GoogleTrends) October 9, 2024
Google has released their Halloween Trends guide, showing popular Halloween costume, makeup, and decor searches around the United States. These insights could be helpful when planning your marketing and social media campaigns during spooky season! 👻🎃
Update from October 8
Automated Ad Process on Pinterest
New Facebook Layout Geared Toward Younger Users
TikTok Launches New Automation Options for Ads
Halloween Trends Report from Pinterest
Automated Ad Process on Pinterest
Stronger results on your terms? It’s Possible.
— Pinterest Business (@pinterestbiz) October 2, 2024
Introducing Performance+, a new suite of AI and automation tools by Pinterest.
📌 Learn more: https://t.co/ozOFFvBGbj pic.twitter.com/aA1obIfWwv
Pinterest is introducing Pinterest+, a new way that marketers can tap into AI and other automation tools for easier campaign management. The automated system covers creation, targeting, and bidding and will make executing your campaigns a quicker process. Something to consider for the holidays!
New Facebook Layout Geared Toward Younger Users
Facebook recently revamped some aspects of their layout, in hopes of appealing more to younger users. The new look includes new tabs for “Explore” and “Local”. “Local” brings together content from Reels, Events, Groups, and Marketplace. “Explore” showcases accounts you don’t currently follow, but may be interested in.
TikTok Launches New Automation Options for Ads
We're introducing new performance, measurement, and privacy solutions to help advertisers meet their community where they are at - discovering, searching and buying on TikTok. Learn more about how we're building for the future of advertising: https://t.co/bLtYqSamtq pic.twitter.com/wa8Tg3Mwti
— TikTokComms (@TikTokComms) October 7, 2024
TikTok has launched “Smart+”, which allows marketers to fully automate their ad creation and targeting. It could be a very handy time-saving tool during the busy holiday season. From TikTok: ““Smart+ automates the performance advertising process across targeting, bidding, and creative to deliver the right ad to the right person to offer the best performance.”
Halloween Trends Report from Pinterest
The top Halloween trends, according to Pinterest searches - tap on the image below for more info: https://t.co/3irOoe2Y3V
— Social Media Today (@socialmedia2day) October 8, 2024
Pinterest has released their Halloween Trends Report, detailing the most popular searches on the platform. These insights can help marketers as they craft their holiday campaigns, social posts, and other marketing activities. Of note is the fact that searches for “vintage Halloween” and “90’s Halloween” increased by 50% and 140% respectively!
Update from October 1
TikTok Partners With WHO
New Collage Features on Pinterest
Snapchat Partners With Google
Ad Targeting Update on TikTok
TikTok Partners With WHO
TikTok has partnered with the Word Health Organization (WHO) to help raise awareness and combat misinformation through WHO’s Fides network — a community of healthcare and science content creators and communicators.
New Collage Features on Pinterest
Pinterest’s new remix feature can jump-start your mood board https://t.co/rc4yo3IaRk
— The Verge (@verge) September 24, 2024
Pinterest is introducing two new collaging tools facilitating more collaboration and cross-app sharing. First, they’ve added “Collage Remix” which allows users to add to existing collages made by other creators. They’ve also made it easier to download and share your collages on other social platforms.
Snapchat Partners With Google
We 💛 helping @Snap do what they 💛—innovating for its community.#GeminiAtWork pic.twitter.com/1p7aGAMomm
— Google Cloud (@googlecloud) September 24, 2024
Snapchat has partnered with Google in a move to strengthen their AI features and functionality. The partnership integrates more aspects of Google’s AI system, Gemma, to power Snaps own “My AI” bot, enhancing its ability to process and understand more complex inputs and content types such as audio and visual.
Ad Targeting Update on TikTok
TikTok comes for Google’s ad business as it starts letting advertisers target its search results page https://t.co/C7H4Ok4f4M
— TechCrunch (@TechCrunch) September 24, 2024
TikTok has introduced some Search Ads updates to help marketers get in front of more relevant eyes. In particular, you can now select specific keywords to better match user intent and interest on the search page. From TikTok: “This innovative new campaign type offers brands a unique opportunity to tap into the moments when users are actively exploring content”.
Update from September 24
New Ads Library on Reddit
YouTube Expands Pause Screen Ad Placement Options
More AI Updates for Google Ads
Threads Now Allows 20+ Images to be Added to a Post
New Ads Library on Reddit
Looking to take your ad campaign to a new level? Dive into the Reddit Ads Inspiration Library. Get AI-powered insights, explore top-performing ads categorized by industry, budget, and ad type, and learn creative strategies that work best on Reddit. Level up here:… pic.twitter.com/5swolxSBZn
— Reddit for Business (@RedditforBiz) September 19, 2024
Reddit has added a library of top ads to help businesses maximize their conversion and engagement on the platform. The library gathers together a collection of best-performing ads, helping marketers get inspiration and learn what works.
YouTube Expands Pause Screen Ad Placement Options
YouTube confirms your pause screen is now fair game for ads https://t.co/Xs7i31icGC
— The Verge (@verge) September 18, 2024
YouTube is offering their pause-screen ad capability to all Google Video Ads users. This ad placement gives marketers more options to consider for displaying products and reaching new potential customers — which is especially important as the holiday season kicks off.
More AI Updates for Google Ads
#DMEXCO24: Google Ads is putting the best AI to work for your best ROI 🚀
— Google Ads (@GoogleAds) September 18, 2024
Get more languages for AI-powered tools, enhanced genAI capabilities for creative, deeper PMax insights, expanded controls, and more!
Discover the complete list of new features here 👉… pic.twitter.com/kNsFbrA4Yc
Google has made some more updates to help brands make the most of AI for ads. One notable update is that marketers will now have the ability to use AI image editing tools for more campaign types including Search, App, Display, and Demand Gen.
Threads Now Allows 20+ Images to be Added to a Post
Threads is now allowing users to post 20 or more images, which could go a long way toward improving engagement metrics. The update also facilitates easier cross-posting between Instagram and Threads, given that Instagram recently updated their carousel posts to include 20+ images as well.
Update from September 17
TikTok Tests an Update That Would Allow for Retroactive Editing
Reddit Releases Tips for Maximizing Ad Performance
Ad Updates From Meta
Snapchat Announces a Range of New Updates
TikTok Tests an Update That Would Allow for Retroactive Editing
For those using native editing for TikTok videos (as opposed to a 3rd party app) this could be a very useful feature. TikTok is experimenting with allowing users to delete and re-edit a video after it has been posted, which could mean easier testing for engagement, or simply making updates more aligned with current trends.
Reddit Releases Tips for Maximizing Ad Performance
Reddit has released a handy infographic to help marketers maximize their ad performance this holiday season. Some key takeaways include: the impact of takeover ads, video and text-based are the best formats, and provide more than one message for optimal results.
Ad Updates From Meta
Also taking into consideration the rapidly approaching holiday season, Meta is introducing some ad updates to help drive conversions. Updates include a cleaner discount code flow, new reminder ads that help users stay on top of when sales or deals end, and the ability to add multiple links to a single image ad.
Snapchat Announces a Range of New Updates
We’re testing a simplified version of @Snapchat centered around communicating with friends, taking pictures, and entertainment. 📷Here’s what to expect: https://t.co/BuKjTR41Gl pic.twitter.com/pTlXn6KOeC
— Snap Inc. (@Snap) September 17, 2024
At their recent Summit, Snapchat unveiled a wide range of updates to the app. These include a simplified UI, more opportunities for creators to build their audiences and connect with brands, and the ability to create AR lenses via text-based AI queries. The app also announced that it’s working on producing its own pair of AR glasses, joining Meta and Apple in this arena.
Update from September 10
More Engagement Features in Instagram DMs
YouTube is Working to Better Identify AI Deep Fakes
TikTok Adds a “Thoughts” Feature
Website Visits Added as a Goal on YouTube
More Engagement Features in Instagram DMs
Instagram continues to expand its DM features in response to a growing preference for DM communication among its users. Some new updates users can now take advantage of include: cut-outs made from your posts, birthday reminders, and seasonal chat-themes.
YouTube is Working to Better Identify AI Deep Fakes
YouTube is developing AI detection tools for music and faces, plus creator controls for AI training https://t.co/CTefRuN0m7
— TechCrunch (@TechCrunch) September 5, 2024
YouTube is working to help protect creators from content theft and deep-fakes created with AI. New processes to detect and alert content creators when their voice or image is copied and used in other videos without their consent. This will also help prevent the spread of misinformation, and gives creators more control.
TikTok Adds a “Thoughts” Feature
NEW! TikTok just added notes similar to Instagram, which you can share with your friends, everyone or privately. pic.twitter.com/BmxY8AtqBz
— Jonah Manzano (@jonah_manzano) September 5, 2024
Is TikTok taking another leaf out of Instagram’s book?! It certainly seems so. The app is introducing a similar feature to Notes, which has seen widespread use on Instagram. TikTok’s version “Thoughts” allows users to share what they’re thinking with followers via a public speech-bubble on their profile.
Website Visits Added as a Goal on YouTube
Ahead of the holidays, YouTube has added a useful new goal for your videos. You can now select Website Visits, to track how well the video does in sending users to your site. It will be especially useful for retailers in promoting various gift ideas. Videos using the feature will include a Sponsored label.
Update from September 3
Sponsored Snaps Are Coming
Snapchat is going to put ads next to messages from your friends https://t.co/UbTJJ6bsUA
— The Verge (@verge) September 4, 2024
Snapchat is planning to introduce Sponsored Snap ads into the main chat inbox. These ads will appear above your unopened chats, and will “enable more messaging features powered by generative AI and integrated into advertiser CRMs to help our partners communicate with their customers at scale” (Snap).
New LinkedIn Podcast for Gen Z
In collaboration with iHeartRadio, LinkedIn is launching a podcast, specifically geared towards GenZ. Titled “Let’s Talk Offline” the podcast focuses on navigating the early stages of one's career, creating work-life balance, and skill development. The first episode will be available September 10.
X Moves into Connected TV With New App
The X TV app beta is now available on several app stores, with more platforms on the way 📺
— Engineering (@XEng) September 3, 2024
Paired with our upcoming Video Tab, this marks a massive leap forward in transforming X into a video-first platform and unlocking new opportunities for creators, advertisers, and our… pic.twitter.com/1P72feD4Fd
X is in the beta stages of launching a new TV app called X TV, which would allow users to view videos on their TV. It also introduces cross-functionality so you can like or respond to videos on a mobile device while they play on TV. This could introduce some intriguing opportunities for advertisers, as they try to reach new audiences.
Update from August 27
Disappearing Posts Could be Coming to Threads
Pinterest Releases Latest Search Trends Report
Add Music to Your Instagram Profile
Video Carousels for LinkedIn
Disappearing Posts Could be Coming to Threads
Threads confirms it is experimenting with ephemeral posts https://t.co/ZNHsDugOvO
— TechCrunch (@TechCrunch) August 24, 2024
Threads is tiptoeing into the ephemeral content sphere. The app is currently testing disappearing posts, which would give users the option to set a 24 hour timer on their content — after which time the post is automatically deleted, along with any replies it received. It’s an interesting idea that could inspire creative new ways to use Threads for brands and creators.
Pinterest Releases Latest Search Trends Report
New trend insights from Pinterest - tap on the image below for more info: https://t.co/sfK0QqqWqC
— Social Media Today (@socialmedia2day) August 21, 2024
This could be useful for planning your Fall campaigns! Pinterest has released their Fall Trends Report, which dives into the most common searches on the platform. From Pinterest: “Pinterest users are embracing group activities this fall, with searches for "cook book club" up by 130% and “fall movie night” up by 140%.” Other categories explored include: home decor, fashion, beauty, and hobbies.
Add Music to Your Instagram Profile
🎵You can now add music to your @instagram profile (karaoke skills not included) 🎤 pic.twitter.com/H1tJ9PiwWS
— Meta Newsroom (@MetaNewsroom) August 22, 2024
Instagram is taking a leaf out of the MySpace book. The app recently announced that users will now be able to add a song to their profile. Now, unlike MySpace, the tune you’re jiving at the moment won’t start playing automatically, but it will be prominently included in your bio, where users can click to listen.
Video Carousels for LinkedIn
Video uploads on LinkedIn are up 34% year-over-year https://t.co/VdiTSPbxwN
— Social Media Today (@socialmedia2day) August 23, 2024
LinkedIn is introducing video carousels in the main Feed. Carousels showcase vertical videos side by side from various users, selected by the algorithm. It presents an interesting new avenue for encouraging engagement, especially when it comes to appealing to younger users who are more used to video-first platforms.
Update from August 20
Snapchat Launches New Ad Tools
Threads Analytics, Draft Mode, and Post Scheduling
Longer Ad Breaks Coming For CTV YouTube Videos
Changes Coming to the Instagram Grid Format
Snapchat Launches New Ad Tools
New ad options from Snap - tap on the image below for more info: https://t.co/eIu8G5LoTB
— Social Media Today (@socialmedia2day) August 16, 2024
Snapchat has expanded their ad platform with some valuable new tools for marketers to take advantage of. These include enhanced lead-gen capabilities and automation for smoother CRM reporting, a new re-engage purchase option, and more advanced AI functionality for ads.
Threads Introduces Analytics, Draft Mode, and Post Scheduling
Threads is testing several new features like scheduling and analytics https://t.co/DUcFdNDLQ6
— The Verge (@verge) August 15, 2024
Big news from Threads! The app has launched a slew of new features that marketers can take advantage of including analytics, multiple drafts, and native scheduling. Their new analytics display shows important metrics such as interactions, follower growth, and demographics.
Longer Ad Breaks on CTV YouTube Videos
Longer ad breaks = less interruptions in playback. Tap on the image below for more info: https://t.co/zZa8zJALDh
— Social Media Today (@socialmedia2day) August 16, 2024
Important news for marketers using YouTube ads! The platform has announced that they will start introducing longer ad breaks for CTV (connected TV) viewers. The move comes after research revealed that 79% of YouTube users prefer to see more ads grouped together, resulting in longer stretches of uninterrupted viewing.
Changes Coming to the Instagram Grid Format
New IG profile grids incoming? Tap on the image below for more info: https://t.co/EMAVukl9qM
— Social Media Today (@socialmedia2day) August 19, 2024
Instagram is currently testing a new profile format that does away with the traditional squares and replaces them with vertical rectangular thumbnails instead. It’s another move toward a more “TikTok” esque look and feel, and with Instagram still trying to push Reels, it makes some sense. But it will mean creators and brands may need to rethink their content approach, from a visual cohesion standpoint.
Update from August 13
New “Friend Map” Being Tested on Instagram
TikTok is Now an Official Gamescom Partner
TikTok Announces Partnership with Amazon
UMG Expands its Licensing Agreement With Meta
New “Friend Map” Being Tested on Instagram
Instagram is testing its own take on Snap Maps https://t.co/NGODpawbY7
— The Verge (@verge) August 9, 2024
Instagram is testing a new “Friend Map” feature, enabling users to tag their location, add notes, and see where others are. Snapchat has a similar feature. Currently the map is set to only be available to your Close Friends on Instagram, which is an important factor given the safety concerns surrounding these types of features.
TikTok is Now an Official Gamescom Partner
TikTok looks to establish stronger ties with the gaming community - tap on the image below for more info: https://t.co/3jj4HwYtSo
— Social Media Today (@socialmedia2day) August 9, 2024
TikTok is now the official 2024 partner of popular gaming conference, Gamescom. Through this partnership, TikTok will launch various in-app activations to help encourage engagement, and host panels and livestreams. Gamer usership is strong in TikTok, so this partnership could go a long way toward increasing engagement from this sector.
TikTok Announces Partnership with Amazon
TikTok struck a deal with Amazon that will allow customers to buy products on the social media app without leaving pic.twitter.com/TCxjAGErKO
— Dexerto (@Dexerto) August 9, 2024
In other TikTok news, the app has partnered with Amazon to facilitate easter and more streamlined in-app shopping, through connecting your Amazon account to your TikTok account. By linking accounts, you will start to see recommended products on your FYP, and be able to complete a purchase without leaving TikTok.
UMG Expands its Licensing Agreement With Meta
Meta, Universal Music Group addresses AI music in new licensing agreement https://t.co/bgwKUeHTkM
— TechCrunch (@TechCrunch) August 12, 2024
Universal Music Group (UMG) and Meta have announced that they are expanding their licensing agreement. This new multi-year agreement introduces some key AI regulations, to make it more clear when music is AI generated, or if a track has been manipulated by AI in some way. It also allows for more opportunities for UMG artists to have their work used by creators.
Update from August 6
Topic Discovery Feature in Testing on Threads
New Verification Badge for LinkedIn Company Pages
Celebrity-voiced AI Bots Could be Coming to Meta
Snapchat Reports 11 Million Subscribers Milestone
Topic Discovery Feature in Testing on Threads
Threads now highlights relevant trending topics above posts https://t.co/bRuNblvbUZ
— TechCrunch (@TechCrunch) July 31, 2024
Threads is working on a topic discovery feature to make it easier for users to find conversations on topics of interest — especially for current and events. The new feature shows a blue link in the home feed, which when clicked opens a feed specific to that topic, sortable by recency or popular posts.
New Verification Badge for LinkedIn Company Pages
A new verification feature on LinkedIn - tap on the image below for more info: https://t.co/0ymm7NLDU1
— Social Media Today (@socialmedia2day) August 2, 2024
LinkedIn is rolling out a verification process for company pages on the platform. This follows the release of verification for individual pages earlier this year. As it currently stands, companies must apply for a waitlist to have their page verified, based on certain criteria including: accuracy of key information like location, active page admins, and compliance with LinkedIn policies.
Celebrity-voiced AI Bots Could be Coming to Meta
Meta could show AI voiced by celebrities like Judi Dench next month https://t.co/gwLwaNmcR2
— The Verge (@verge) August 3, 2024
Meta is currently exploring ways to make chat-bots more engaging, including using celebrity voices. The platform is reportedly in contact with a number of high-profile celebrities, including Awkwafinia and Judi Dench, for the usage rights to their voices. It’s an interesting idea, though will remain to be seen if it gains any traction.
Snapchat Reports 11 Million Subscribers Milestone
Today, we announced our earnings results for Q2 2024. We're excited to share that our community grew to over 850M MAU! Learn more at https://t.co/nDlIAzABkf. pic.twitter.com/6t9M7mEnQu
— Snap Inc. (@Snap) August 1, 2024
In their recent Q2 performance update, Snapchat announced that they have now reached 11 million paying members. The app has focused on providing its Snapchat+ subscribers with useful tools and features that enhance the ways users can connect with each other.
Update from July 30
Save Music Directly From YouTube Shorts
Reddit Partners With Various Sports Organizations
New AI Studio Launches on Meta
Snapchat Adds Olympics AR Experiences
Save Music Directly From YouTube Shorts
The latest updates from YouTube - tap on the image below for more info: https://t.co/pp1I2b2nhI
— Social Media Today (@socialmedia2day) July 24, 2024
YouTube has announced that creators can now save audio tracks directly from a YouTube Short. Both TikTok and Instagram have made this a key functionality — making it easy to bookmark music for future use is especially useful for hopping on trends. So it was high time for YouTube to add this feature.
Reddit Partners With Various Sports Organizations
Today, we are excited to share our partnership initiative to boost fan enjoyment on Reddit. We're teaming up with major sports leagues: @NFL 🏈, @NBA 🏀, @MLB ⚾, @PGATOUR 🏌️, and @NASCAR 🏎️ to bring more of the content that fans love to Reddit’s communities alongside new… pic.twitter.com/boWz5kZXTF
— Reddit for Business (@RedditforBiz) July 22, 2024
Reddit has launched a new partnership program with several major sports organizations, including MLB, the NFL, the MLB, and the PGA. Through these partnerships, the platform will feature in-app activations such as player AMAs and behind-the-scenes content. It opens interesting opportunities for advertisers looking to strengthen their presence among new audiences.
New AI Studio Launches on Meta
Time to customize 🎨We’re rolling out AI Studio, a place where creators can make an AI extension of themselves to answer common fan questions and ~anyone~ can build their own AI to chat with, get advice from and much more. #MetaAIStudiohttps://t.co/oZjaaUkeLu
— Meta Newsroom (@MetaNewsroom) July 29, 2024
Meta has launched an AI studio to assist brands and creators with designing avatars and bots, which can then be used for customer service and other types of engagement. The new studio provides templates as well as the ability to create fully customizable characters from scratch.
Snapchat Adds Olympics AR Experiences
The #Paris2024 Olympic Games are here! Check out all the ways fans can get closer to the action on @Snapchat. https://t.co/zfdi7bbkTz pic.twitter.com/ro2Pdf6XU8
— Snap Inc. (@Snap) July 26, 2024
Snapchat has launched some new AR experiences for the 2024 Summer Olympics, including special lenses and filters, to help fans feel more connected to the athletes and events. Some lenses have even been created in partnership with the IOC, and the official Olympics app has added links back to Snapchat, encouraging higher engagement.
Update from July 23
Snapchat Partners With Lincoln Center
Instagram Users Can Now Leave Notes in Reels and Feed Posts
TikTok Adds Integration With Eventbrite
AI Comment Summaries in Testing on Meta
TikTok Partners With DistroKid
Snapchat Partners With Lincoln Center
Our latest artistic collaboration with @LincolnCenter features an AR experience that leverages Snap’s custom location AR technology, computer vision and reactive audio to examine the relationship between the arts and our mental wellbeing. Learn more here: https://t.co/CYODjI1HON pic.twitter.com/qYi2pD1fgo
— Snap AR (@SnapAR) July 19, 2024
Snapchat has partnered with Lincoln Center for a unique AR exhibit called “Ghost Variations.” Through a Snap AR lens, visitors can see large busts depicting famous composers as they walk through the experience, which shines a light on mental health.
Instagram Users Can Now Leave Notes in Reels and Feed Posts
Now you can add notes to Reels and feed posts on IG - tap on the image below for more info: https://t.co/vzZeFNSVfp
— Social Media Today (@socialmedia2day) July 19, 2024
Instagram users are now able to add Notes to Reels and Feed posts. Notes, which was previously launched as a new feature for Instagram DMs, adds another layer of engagement to your content. While they are only visible for 3 days, and only to your connections, this could open some interesting doors for expanding the reach of certain posts.
TikTok Adds Integration With Eventbrite
We're helping the TikTok community discover events and connect IRL through a new partnership with @eventbrite. Now, any Eventbrite creator or TikTok user can easily promote and sell tickets directly on TikTok 🎟️✨ Check out all the details 👇 https://t.co/nu1TsA3kxm
— TikTokComms (@TikTokComms) July 16, 2024
TikTok has integrated with Eventbrite to facilitate more streamlined event promotion. It allows any user to add an Eventbrite link directly embedded in-stream on TikTok. Promoters also have the ability to add multiple links, which is helpful for showing the most relevant events based on location.
AI Comment Summaries in Testing on Meta
Meta's adding another AI feature, as it looks to spark more user interest. Full story: https://t.co/M3N0kmlCPU
— Social Media Today (@socialmedia2day) July 17, 2024
Meta is now testing AI comment summaries to provide those scanning their feed a quick overview of what post comments are saying. It’s an interesting idea, though could end up resulting in people leaving fewer comments which in turn would lower engagement rates.
TikTok Partners With DistroKid
TikTok fast-tracks artist account creation for DistroKid members https://t.co/DudYEV8Kik
— TechCrunch (@TechCrunch) July 18, 2024
TikTok has partnered with independent musician database DistroKid, enabling a wider range of new artists to create profiles with artist-specific features. These include things like ticketing, new releases, and a music tab. Musicians who are on DistroKid can create their TikTok account directly from the DistroKid dashboard.
Update from July 16
Pinterest is Working on AI-generated Backdrops
YouTube Tests New AI-generated Music Stations
More Tagging Options for Collaborative Posts on Instagram
Community Spaces in Testing on YouTube
Pinterest is Working on AI-generated Backdrops
Sharing more on Pinterest Canvas, a foundation text-to-image model developed by Pinterest. Our introductory engineering note covers the basic architecture and capabilities for this first version. Read more here! https://t.co/JprTxclJBU
— Pinterest Engineering (@PinterestEng) July 11, 2024
Pinterest is doing some interesting work on the AI front, that could provide a huge benefit to brands using promoted Pins to showcase products. “Pinterest Canvas” allows users to create AI-generated backgrounds to showcase products in optimal environments.
YouTube Tests New AI-generated Music Stations
YouTube Music sound search rolling out, AI 'conversational radio' in testing https://t.co/aopuDF2kkI by @technacity
— 9to5Google (@9to5Google) July 15, 2024
YouTube Music subscribers will soon see a new AI-generated radio option for creating playlists based on moods and genres. It’s the latest in a slew of AI features YouTube has introduced recently, and could serve as an interesting alternative to similar features on platforms like Spotify.
More Potential Tagging Options for Collaborative Posts on Instagram
Instagram may be introducing retroactive tagging for collaborative posts. It’s a small but potentially significant update, making it easier to credit influencer partners or brands that are featured in a post. This feature was already available for Reels, and this would expand it to include Feed posts.
Community Spaces in Testing on YouTube
🚨 NEW 🚨 YouTube is beta testing a Community Spaces feature.
— Lindsey Gamble (@LindseyGamble_) July 15, 2024
It's a dedicated space for creators and their communities to share posts, interact, and have conversations.
Think Discord, Reddit, Broadcast Channels, Patreon, etc. pic.twitter.com/YKyPTNhEAV
YouTube is testing another social feature to provide more ways for users and content creators to interact. Their new Community Spaces update is an expansion of the Community Posts option, which creators can use to share updates, that broadens the fan community — allowing for text and image posts that community members can engage with.
Update from July 9
New Features for Snapchat+ Users
Restrictions for Ads Targeting Teens on TikTok
Improved Audio Removal Options on YouTube
Sponsored Newsletters Launch on LinkedIn
New Features for Snapchat+ Users
You can pay to put a virtual house on Snapchat’s map https://t.co/Zt0NSFtNs7
— The Verge (@verge) July 2, 2024
Snapchat+ users now have a few new features to enjoy with their subscription. These include a customizable digital house, appearing on a Snapchat map, a pet Bitmoji expansion that brings your virtual pet to more places within the app, and faster-expiring Stories.
Restrictions for Ads Targeting Teens on TikTok
TikTok's implemented new restrictions on teen ad targeting - tap on the image below for more info: https://t.co/1edx9VplQp
— Social Media Today (@socialmedia2day) July 8, 2024
TikTok is adding some additional restrictions on ads that target its teenage users. The new restrictions mean that advertisers can no longer target teens using personalized targeting methods and are restricted only to broad options such as location and language.
Improved Audio Removal Options on YouTube
YouTube’s updated eraser tool removes copyrighted music without impacting other audio https://t.co/URgKG0wl1K
— TechCrunch (@TechCrunch) July 5, 2024
Good news for content creators on YouTube! The video platform is implementing some changes to make it easier to remove audio that is flagged for copyright, and replace it with something else. With the improved audio removal system, it means that creators will be able to keep certain videos active, and available for monetization, rather than needing to take them down.
Sponsored Newsletters Launch on LinkedIn
A new branding consideration on LinkedIn - tap on the image below for more info: https://t.co/R7rkAockbb
— Social Media Today (@socialmedia2day) July 10, 2024
LinkedIn is introducing sponsored newsletters, providing another way for brands to expand their reach. This is similar to their sponsored articles feature, introduced earlier this year, and is a great option for encouraging more signups, thus strengthening lead-gen and customer retention efforts.
Update from June 25
Chat Widgets in Testing on Instagram
TikTok Launches New App “Whee”
New AI Tools for Brands on Meta
AR Creation Assistance With AI on Snapchat
Chat Widgets in Development on Instagram
#Instagram is working on in-chat widgets 👀 pic.twitter.com/m5sliwwuPy
— Alessandro Paluzzi (@alex193a) June 20, 2024
Instagram is reportedly developing some new DM chat widgets to encourage more engagement from its users. It’s a shrewd move as more and more people choose to communicate via DMs, or with close friends only, as opposed to publicly. So far the widgets will include a countdown timer, a timezone widget, and pinned content.
TikTok Launches New App “Whee”
TikTok’s parent company, ByteDance, has launched a photo-sharing app named Whee, alike to Instagram.
— Pop Crave (@PopCrave) June 19, 2024
It is currently only available on Android in select countries. pic.twitter.com/BT9ZxK1rCQ
TikTok has launched a new photo-sharing app called Whee. The app is designed to facilitate private photo sharing among friends and family. It’s the latest in a line of apps from TikTok recently, including the Notes lifestyle app, and the product-sharing app Lemon8.
New AI Tools for Brands on Meta
With the release of Llama 2, the Meta Llama team developed a training technique called Ghost Attention (GAtt) which uses RLHF to fine-tune model responses keeping the initial instructions in mind — resulting in in AI models that are much better at retaining initial instructions… pic.twitter.com/Y29AuVyMRb
— AI at Meta (@AIatMeta) June 20, 2024
Meta introduced some exciting new AI tools recently, including more ways that advanced AI can help facilitate more accurate and effective chatbot messaging for businesses. The updates allow for custom responses based on some of the most common queries received.
AR Creation Assistance With AI on Snapchat
Snapchat AI turns prompts into new lens https://t.co/R6rrxG69iL
— The Verge (@verge) June 19, 2024
Snapchat is adding AI-assisted generation for AR experiences. The hope being that this empowers more users and brands to create AR lenses, with the ease of simply describing what you want to see and previewing it in real time. From Snap: “This milestone of running GenAI models in real-time on mobile devices is made possible by our team’s breakthroughs to optimize faster, more performant GenAI techniques.”
Update from June 18
New Creator Insights Display in Testing on Instagram
YouTube Tests Image Search Results
Virtual Influencers Program Launches on TikTok
New Creator Insights Display in Testing on Instagram
Instagram is testing a new creator insights display to further facilitate more effective ways for brands to view important metrics. Now brand pages can get a 30-day view of influencer followers, accounts reached, and accounts engaged within that period.
More AI Ad Tools on Pinterest
Pinterest is launching an experimental program for brands to combine the platform’s penchant for personalization with AI-powered advertising technology. https://t.co/HNcgDXd9al
— Ad Age (@adage) June 13, 2024
Pinterest is introducing some new AI ad tools for marketers to take advantage of. These include a new AI automated ad campaign option, called Performance+, which helps optimize promoted Pins, and AI-generated images for ad backgrounds that can appeal to different user aesthetics.
Live MLB Scores on Threads
Threads will start showing live Major League Baseball scores starting today, the company's CEO Adam Mosseri said on the social platform. https://t.co/xDO0rBHsFS
— Fast Company (@FastCompany) June 14, 2024
Threads is looking to increase engagement through live updates of MLB scores. Now Threads users can search for a team on the app and get recent scores, as well as scores for games currently in progress. It’s another key step in Threads trying to provide similar content that people no longer using X are looking for.
YouTube Tests Image Search Results
Search for a YouTube video based on an image? Tap on the image below for more info: https://t.co/uVUe669CVu
— Social Media Today (@socialmedia2day) June 14, 2024
Image search could be coming to YouTube. The video platform is testing a way that users can search within YouTube using image search technology. It’s a natural extension for Google Lens, offering the ability to narrow your results to videos only. Currently this update is only being tested with a small group of users.
Virtual Influencers Program Launches on TikTok
We're unlocking more ways for creators and brands to produce TikTok-first content that breaks through. We're excited to unveil Symphony Digital Avatars, AI Dubbing for global translations, and our Symphony Collective. Learn more on our Newsroom: https://t.co/vYQiI7IqTO pic.twitter.com/S7L62xwzoX
— TikTokComms (@TikTokComms) June 17, 2024
TikTok has launched a virtual influencer program, giving brands more options when it comes to promoting products. A similar program has seen huge success in China and TikTok hopes it will further encourage online shopping in the western market. The main advantages to a virtual influencer, of course, is that they can be on 24/7, and they are cost effective. Brands can choose between a custom avatar or a stock avatar, created by actors and licensed for commercial use.
But will brands lose the longevity that comes with establishing brand equity through real influencer relationships? Hard to say at this point, but this will definitely be one to watch!
Update from June 11
Pet Stickers Could Be Coming to Instagram
Get Feedback on Your Unpublished Reels
Additional AI Ad Tools on LinkedIn
Pet Stickers Could Be Coming to Instagram
#Instagram is working on a new sticker: 🐶 PALS 👀
— Alessandro Paluzzi (@alex193a) April 23, 2024
ℹ️ People can play with it by liking your story. Collect hearts over time to see it grow up. pic.twitter.com/Zt2SfAzx6A
Instagram is experimenting with a new virtual pet program. If you miss your tamagotchi, this could be for you! These digital characters will be added to your Stories, encouraging people to like the Story for the pet to grow. It’s an interesting engagement idea, though still in the early stages as the sticker is not yet publicly available.
Get Feedback on Your Unpublished Reels
This is an interesting one. Instagram is testing a new feature that would allow users to solicit feedback for unpublished Reels. So if you’re looking for some extra critique before publishing you could share a draft with friends and followers. The ability to share with a select group of non-followers is also being tested.
Additional AI Ad Tools on LinkedIn
New ad options on LinkedIn - tap on the image below for more info: https://t.co/HMcvVPwDtu
— Social Media Today (@socialmedia2day) June 6, 2024
LinkedIn is adding some additional tools to help marketers refine their ads. The first is an in-stream video program, called “The Wire” which enables advertisers to show pre-roll video ads on trusted partner content. Partner providers for this program include Bloomberg, Business Insider, and Reuters. The second is more AI tools through Microsoft Designer for LinkedIns automated ad generator option.
Update from June 4
Pride Programming Coming to TikTok
Pinterest Partners With Shopify
Facebook Appeals to Younger Users
Video Ads Test Happening on Instagram
Pride Programming Coming to TikTok
/1 We're kicking off #PrideMonth with the debut of our 2024 LGBTQIA+ Visionary Voices list, recognizing 15 extraordinary LGBTQIA+ creators, industry disruptors, and small business owners who use their platforms to champion the LGBTQIA+ community🌈 pic.twitter.com/BkLYuc0vNB
— TikTokComms (@TikTokComms) May 31, 2024
For Pride Month, TikTok has launched a “Visionary Voices'' campaign which highlights 15 top creators making a positive impact on the LGBTQ+ community. Throughout the month TikTok will highlight these accounts in various ways. TikTok is also shining a spotlight on LGBTQ+ owned businesses with a #ShopWithPride campaign.
Pinterest Partners With Shopify
🎉 Exciting news! The Pinterest Inclusion Fund is accepting applications for its first North America cycle in collaboration with @Shopify's Build Black and Build Native initiatives. pic.twitter.com/3GE1v41HbA
— Pinterest Business (@pinterestbiz) May 30, 2024
In their continued effort to support minority and underrepresented businesses and creators, Pinterest has partnered with Shopify as part of their “Inclusion Fund” program. The new expansion to the program provides educational resources for increasing exposure and improving monetization.
Facebook Appeals to Younger Users
Can Facebook win back young users? Tap on the image below for more info: https://t.co/doUXwac5fR
— Social Media Today (@socialmedia2day) June 3, 2024
Facebook is making a bid to attract younger users back to the platform. They have an uphill battle, but there are certain areas where they believe they can gain traction, including: Groups, Dating, Marketplace, and Reels.
Video Ads Test Happening on Instagram
Instagram confirms test of ‘unskippable’ ads https://t.co/jckFhbwnh8
— TechCrunch (@TechCrunch) June 3, 2024
Instagram is testing a new ad format that involves non-skippable video ads showing up in the feed. It’s a strange move given that users typically despise ads, especially ones they can’t scroll past. Being forced to watch in entirety before resuming scrolling could lead people to leave the app, reducing usership numbers.
Update from May 28
New Creator Studio & Management Platform on TikTok
Instagram Tests “Memes” Category in Reels
Summer Fashion Trends Report from Pinterest
More Ad Tools Available on TikTok
New Creator Studio & Management Platform on TikTok
/1 We're excited to introduce TikTok Studio, a new comprehensive creation and management platform for creators to film, upload, edit manage, and analyze their TikTok account and content performance. pic.twitter.com/VmgCumdIeM
— TikTokComms (@TikTokComms) May 24, 2024
TikTok is launching a new management platform to help creators manage videos and track their performance. The new studio is available on desktop and serves as a one-stop-shop, streamlining the process of producing TikTok content.
Instagram Tests “Memes” Category in Reels
This is an interesting one. Instagram is testing a new “Meme’s” option within Reels. Selecting this feature would open a catalog of well known animated meme elements that you can then add to your videos to make them more engaging.
Summer Fashion Trends Report from Pinterest
Pinterest has released their summer trends report, covering everything from fashion and beauty to food and decor. The report can help marketers when thinking about their strategy over the coming months. Elder millennials now leading marketing teams may have an advantage; searches for “90s makeup” have seen increases in volume recently.
More Ad Tools Available on TikTok
TikTok is adding some new ad tools, with a focus on AI, to help marketers make the most of the platform for product promotion. The new AI Creative Suite, called “Symphony”, provides prompts, video ideas, and can generate promotions based on your existing content.
Update from May 21
New Report From Pinterest Highlights Gen Z Shopping Habits
Instagram Experiments With Auto-Generated “Recent Stories” Highlight
60-minute TikToks in Testing
Reddit Partners With OpenAI
New Filter on Threads Shows Recent Posts
New Report From Pinterest Highlights Gen Z Shopping Habits
A new report from Pinterest is shedding light on Gen Z shopping and usage habits on the platform. Designed to help businesses with advertising efforts and, of course, encourage more companies to utilize Pinterest for promotion. Key points include: Gen Z searches are up 30%, use upstream CTAs to inspire purchases, and make pins shoppable wherever possible.
Instagram Experiments With Auto-Generated “Recent Stories” Highlight
Instagram is experimenting with a new feature that would showcase an auto-generated series of your recent Stories, at the front of your Highlights row. It’s an interesting way to help busy creators who don’t always keep their Highlights updated, giving users an idea of the kind of content you post.
60-minute TikToks in Testing
You heard right. TikTok is currently testing a 60 minute option for videos. It’s a clear effort to compete with YouTube which has always reigned supreme when it comes to long-form video content and it will be interesting to see if users adapt to longer viewing on TikTok.
Reddit Partners With OpenAI
Reddit has partnered with OpenAI which allows them to access the Reddit Data API and integrate Reddit information into tools like ChatGPT. It will also “bring AI-powered to redditors and mods. Reddit will be building on OpenAI’s platform of AI models to bring its powerful vision to life." (Reddit)
New Filter on Threads Shows Recent Posts
Threads is introducing a new feature that allows users to sort by recent posts. This chronological feed will help when browsing during major events like award shows and sports games, and also means that you get a more organic view, not influenced by post popularity.
Update from May 14
Meta Expands Verification Access
View Count Added to Threads Posts
TikTok Adds Label to Content Created with External AI Tools
New Creator Interview Series on Instagram
Meta Expands Verification Access
Meta's adding more options to its paid verification program for brands - tap on the image below for more info: https://t.co/VGMBhAELEk
— Social Media Today (@socialmedia2day) May 8, 2024
Meta is broadening verification access, enabling more users to get that coveted blue checkmark. Firstly, this option is now available to more countries, including Argentina, Chile, France, and Italy. Secondly, they are rolling out some new subscription packages for businesses.
View Count Added to Threads Posts
Threads is making it easy for anyone to see a post’s view count https://t.co/s9ThdfFmP4
— The Verge (@verge) May 9, 2024
Threads is introducing a new update that means your posts will now display a view count. While it’s debatable how useful view count actually is as a metric, it could entice brands and influencers to create more content in order to see what drives engagement.
TikTok Adds Label to Content Created with External AI Tools
Expanded AI disclosure on TikTok - tap on the image below for more info: https://t.co/zbYJOgQoS9
— Social Media Today (@socialmedia2day) May 10, 2024
TikTok is taking another step to provide more transparency into AI generated content. They’ve added a new label that will indicate if a video or photo was made with AI tools, (outside of TikTok native tools, which already have AI label requirements).
New Creator Interview Series on Instagram
Instagram is launching a new interview series with creators, to facilitate learning and provide tips for other content creators. It’s also a chance for users to express concerns and offer feedback to Instagram leaders, who will lead the interviews. The current series is called “Creator POV”.
Update from May 7
New Interactive Stickers on Instagram
Control Who Can Quote Your Threads Posts
New AI Powered Meta Ad Features
YouTube Launches New AI Ideas Generator
TikTok and Universal Music Form New Licensing Agreement
New Interactive Stickers on Instagram
We’re launching new stickers in @Instagram Stories, giving you more ways to connect with the people and things you care about most. https://t.co/5wHGTlAYLZ
— Meta Newsroom (@MetaNewsroom) May 3, 2024
Instagram is adding some new interactive stickers for users to take advantage of in Stories. They include: an “Add Yours” sticker for music tracks, “Frames” for more engaging ways to include photos in Stories, a “Reveal” sticker, and “Cutouts” which create stickers from you photos.
Control Who Can Quote Your Threads Posts
Threads now lets you control who can quote your posts https://t.co/7MpModMkUf pic.twitter.com/4TJVxVileE
— Reg Saddler (@zaibatsu) May 6, 2024
In another concerted effort to offer a more customizable experience for its users, Threads has introduced a feature allowing users to control who can quote their posts. Now you’ll be able to decide if you want to cater quotes only from people you follow, people who mention you, or anyone.
New AI Powered Meta Ad Features
Meta Unveils New #AI-Powered Ad Tools at NewFronts 2024 https://t.co/p33rTBn76G via @socialmedia2day #DigitalMarketing
— Alex Jiménez (@RAlexJimenez) May 4, 2024
Meta announced some new AI powered features recently at NewFronts 2024. They include creator recommendations for finding influencers, an extension of their Image Expansion tool which can now be used in Reels, and product links for Reminder Ads.
YouTube Launches New AI Ideas Generator
YouTube will now provide suggestions for your next video - tap on the image below fore more info: https://t.co/4tiqXw0TjZ
— Social Media Today (@socialmedia2day) May 6, 2024
YouTube has launched a live test of their AI Ideas Generator to help creators come up with new content ideas based on viewer trends. It’s an interesting concept that means creators can be more confident that their videos will resonate. The Idea Generator feature is currently only available to a small number of channels, and it will be interesting to see how it influences the kinds of videos being posted.
TikTok and Universal Music Form New Licensing Agreement
The agreement between TikTok and Universal Music Group ends the music industry’s biggest and most contentious dispute with a tech platform in years. https://t.co/2aok4OHM2v
— New York Times Music (@nytimesmusic) May 6, 2024
TikTok and Universal Music have officially formed a new licensing agreement. According to TikTok, the agreement will “...deliver improved remuneration for U.M.G.’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative A.I.”
Update from April 30
Threads Users Can Now Hide Certain Posts
Dynamic Product Ads on Reddit
TikTok Partners With CTS EVENTIM
Instagram Prioritizes New Creators in Home Feed
Threads Users Can Now Hide Certain Posts
Threads Adds Hidden Words and Post Notification Controls https://t.co/fxjZ1shy7L @socialmedia2day #socialmedia #smm pic.twitter.com/rK6zq1G0Jj
— Lisa Marcyes (@lisa_marcyes) April 27, 2024
An interesting new feature on Threads will allow users to hide posts that contain certain words, phrases, or emojis. It’s another step towards helping people customize their Threads experience. This option is also available on Instagram.
Dynamic Product Ads on Reddit
A new way to reach shoppers in the discovery phase - tap on the image below for more info: https://t.co/X28Vf21pi1
— Social Media Today (@socialmedia2day) April 25, 2024
Reddit is continuing to hone the ad experience for businesses using the platform, now offering Dynamic Product Ads. This ad option will show relevant product listings to users during their research process in a single image or carousel format. It could be a powerful new way to capture consumer interest earlier in the buying journey.
TikTok Partners With CTS EVENTIM
We are proud to unveil a new partnership with CTS EVENTIM to help artists boost their live ticket sales by connecting with fans on TikTok. Learn more on our Newsroom: https://t.co/zrbs1dxURp pic.twitter.com/R61D0px7Br
— TikTokComms (@TikTokComms) April 30, 2024
TikTok is partnering with European ticket sales company CTS EVENTIM to facilitate in-stream ticket purchases for various music events. It could be a powerful way for new and emerging artists to promote shows and find new audiences.
Instagram Prioritizes New Creators in Home Feed
Instagram wants to help smaller creators find new audiences for their Reels.
— Lia Haberman (@liahaberman) April 30, 2024
They just announced they’re changing how they rank content recommendations to give smaller creators a better chance of breaking through. It’ll reward original content and discourage unoriginal content pic.twitter.com/oxoMcrW0OX
This is an interesting one. Instagram has announced that it has made some changes to their algorithm to prioritize new creators and those with smaller audiences. Going forward, reposts will have a clear label and they will also not be shown in recommendations, in hopes of encouraging more original content.
Update from April 23
New Updates for Creators Using Instagram Subscriptions
LinkedIn Tests Premium Company Pages
There is Now a Premium Placement Option for Shorts Ads
Generative AI Images for Google Demand Gen Ads
New AI Watermarks on Snapchat Images
New Updates for Creators Using Instagram Subscriptions
There are 2M+ active subscriptions to creators on Instagram
— Lia Haberman (@liahaberman) April 22, 2024
Now, Meta is testing:
- a new insight that lets creators see how many people are tapping on the subscribe sticker
- new ways to prevent screenshots and screen recordings
And launched a subscription stories teaser 👇🏻 pic.twitter.com/oCrmKEoX8t
Some key new updates have been introduced for creators who take advantage of Instagram’s subscription feature. A particularly useful update aims to prevent screen recording and screenshots of subscription-only posts and lives. The update also includes a new metric to help creators track sticker clicks in Stories.
LinkedIn Tests Premium Company Pages
LinkedIn tests Premium Company Pages, with AI and marketing tools to grow audiences https://t.co/IhBgC0514L
— TechCrunch (@TechCrunch) April 17, 2024
LinkedIn is testing some new premium company pages that include AI assistance for attracting new customers and building engagement. The offering is currently available to small and medium businesses.
There is Now a Premium Placement Option for Shorts Ads
📣 Advertisers 📣 Get your brand front-of-mind with YouTube Select Shorts — feature your brand alongside top content from sports, entertainment, food & recipes, and more.
— Google Ads (@GoogleAds) April 22, 2024
Find out more here 👉 https://t.co/YfRN7sssHV pic.twitter.com/DLdwdMXj8E
YouTube Shorts is now offering a premium placement option that businesses can use to get in front of more potential customers. This new “Select Shorts” option allows advertisers to choose from these five categories to strategically place their ads: entertainment, beauty, fashion & lifestyle, food & recipes, gaming, and automotive.
Generative AI Images for Google Demand Gen Ads
New AI-powered creative features are coming to Demand Gen campaigns to help take your visual storytelling to the next level. With generative image tools, you can now create a variety of compelling image assets in just a few steps using prompts provided by you. Read more →… pic.twitter.com/YFNmkHa3YT
— Google Ads (@GoogleAds) April 18, 2024
Google is introducing generative AI into their demand gen ads, allowing marketers to create AI visuals to accompany their promotions. Using AI to create images specific to campaign type and format could go a long way toward increasing ROI on advertising.
New AI Watermarks on Snapchat Images
Snapchat's got some new AI disclosure tools - tap on the image below for more info: https://t.co/Uup1lVG7vY
— Social Media Today (@socialmedia2day) April 17, 2024
Snapchat will start showing a watermark so users can more easily identify AI generated images and videos that are downloaded from the app. The move will provide more transparency especially if the images are shared elsewhere after being downloaded.
Update from April 16
Snapchat Partners With New Ad Platforms
Recruiter Verification Badge on LinkedIn
More In-stream Shopping Tools on YouTube
Snapchat Debuts New AI Try-on Experience With Cartier
Snapchat Partners With New Ad Platforms
Finding it challenging to maintain a delicate balance between privacy and performance in your marketing efforts?
— sridhar (@RamaswmySridhar) April 10, 2024
We've joined forces with @Snap to confront this issue head-on by introducing the inherent privacy, governance, and collaboration capabilities of the @SnowflakeDB… pic.twitter.com/mJ4YCYRwlK
Snap has partnered with companies AppsFlyer and Snowflake to facilitate more advanced targeting, and data privacy and protection. As part of the integration with Snowflake, Snap “will serve as a key mobile platform partner” enabling marketers to work from a single view, while AppsFlyer provides an extra layer of security.
Recruiter Verification Badge on LinkedIn
LinkedIn Announces Verification for Recruiters to Help Address Scam Pitches https://t.co/TPH49hyqLC @socialmedia2day #socialmedia #smm pic.twitter.com/5bGIBrGoL9
— Lisa Marcyes (@lisa_marcyes) April 10, 2024
LinkedIn has added a verified badge for recruiters, which will help unwitting job seekers avoid scams. The verification process is optional but recommended. It’s a small but powerful indicator that could go a long way to improving the workflow for job seekers.
More In-stream Shopping Tools on YouTube
YouTube continues to evolve its in-stream shopping push - tap on the image below for more info: https://t.co/W9r1NSdqZY
— Social Media Today (@socialmedia2day) April 10, 2024
YouTube is adding a few new shopping features that ecommerce businesses can take advantage of. These include “Shopping Collections”, which provide a way that creators can set up curated lists of their favorite products, and a new Affiliate Hub making it easier for influencers to connect to potential partners.
Snapchat Debuts New AI Try-on Experience With Cartier
Excited to share that today in partnership with @Cartier we launched a first-of-its-kind AR try-on experience on @Snapchat to celebrate Cartier’s 100th anniversary of Trinity. Read more about the partnership, brand new tech and experience in @WWD here: https://t.co/cjmzXTSmK8…
— Matt McGowan (@matt_mcgowan) April 10, 2024
In partnership with Cartier and to celebrate the jewelry company's 100th anniversary, Snapchat has debuted a new AI ring try-on experience. It’s the latest in similar try-on experiences that Snap has launched for products such as nail polish, glasses, and shoes.
Update from April 9
Meta Expands AI Content Tagging Policy
New “Notify” Sticker on Instagram
New B2B TV Ad Features on LinkedIn
Advanced Partner Program Launches at Snapchat
Threads Creator Bonus Program in Testing
Meta Expands AI Content Tagging Policy
More AI generated content labels on Facebook - tap on the image below for more info: https://t.co/Avjf8EFlSK
— Social Media Today (@socialmedia2day) April 8, 2024
Meta is expanding their content policy to better indicate when a post has been created with or uses AI. The previous policy only applied to altered videos while the new label will be used to identify any photos, videos, or audio that has been AI-generated.
New “Notify” Sticker on Instagram
A new way for your fans to stay up to date on IG - tap on the image below for more info: https://t.co/i8WrzedRdO
— Social Media Today (@socialmedia2day) April 5, 2024
A new sticker on Instagram will allow users to set a notification for when new content is uploaded by their favorite creators. Clicking the notification sticker provides users with different choices so they can customize what kind of posts they want to get notifications for.
New B2B TV Ad Features on LinkedIn
LinkedIn and NBCUniversal revealed they were working on an advertising partnership, which gives business-to-business brands a pathway to connected TV inventory with targeting that uses LinkedIn’s first-party data. https://t.co/sX8s7HLFuu
— Ad Age (@adage) April 7, 2024
Now you will be able to reach new audiences through LinkedIn CTV ads. Partnering with various video providers including Paramount and Samsung, businesses can now launch CTV ads via the LinkedIn campaign manager.
Advanced Partner Program Launches at Snapchat
Snapchat Launches Advanced Partner Program To Help Build on Opportunities https://t.co/jflFa6xjhk @socialmedia2day #socialmedia #smm pic.twitter.com/qX2E6R1uJT
— Lisa Marcyes (@lisa_marcyes) April 6, 2024
Snapchat is introducing a new Advanced Partner Program, an extension of their existing partner program. From Snap: “Advanced partners will receive unique benefits throughout the year including personalized training and enablement sessions, dedicated support, and additional tools and resources.”
Threads Creator Bonus Program in Testing
Meta's looking to get more influencers posting on Threads - tap on the image below for more info: https://t.co/fRF2yjsXgW
— Social Media Today (@socialmedia2day) April 4, 2024
In effort to spur growth and engagement, Threads is experimenting with a new bonus program for creators. The incentive program will reward posts based on volume and performance. The program is currently invite-only and in the beginning stages of being rolled out.
Update from April 2
Snapchat Introduces Templates, Longer Videos, and More
New “Blend Feed” in Testing at Instagram
More Ad Features on Reddit
New Google Shopping AI Features in Testing
Snapchat Introduces Templates, Longer Videos, and More
New creative options on Snap - tap on the image below for more info: https://t.co/TXb3d27a3n
— Social Media Today (@socialmedia2day) April 1, 2024
Snapchat is adding a range of new features including advanced AI lenses, templates for shared Memories, and longer video lengths. The lenses convert images based on certain themes and Memories can now be remixed with music allowing you to reuse clips in new and fun ways.
New “Blend Feed” in Testing at Instagram
#Instagram is working on Blend: #Reels recommendations based on reels you've shared each other and your reels interests 👀
— Alessandro Paluzzi (@alex193a) March 28, 2024
ℹ️ Private between the two of you. You can leave a Blend at any time. pic.twitter.com/1kcssBuf7G
This is an interesting one. Instagram is testing a “Blend” feed which would show you recommended Reels based on those you’ve sent to friends. It’s an intriguing idea in response to the growing popularity among users of sharing content via DMs, rather than to their public feed.
More Ad Features on Reddit
Reddit's got some new AI tools for ad creation - tap on the image below for more info: https://t.co/xntzc4Vud1
— Social Media Today (@socialmedia2day) April 1, 2024
Reddit is introducing some new Ad features for businesses to tap into. These include AI suggested headlines based on the formats that perform the best and an Asset Cropper tool that customizes imagery to fit Reddit Ad sizes. They’ve also done some work to improve bidding options.
New Google Shopping AI Features
Google is changing how online shopping works
— Roni Rahman (@heyronir) March 29, 2024
They just implemented generative AI into Google Shopping!
Here are 5 game-changing features you don't want to miss: pic.twitter.com/mjhkFVByBJ
Google Shopping is making some improvements. New AI driven enhancements will now provide related style recommendations and body-size matching. Users will also be able to refine these results by upvoting or downvoting based on personal preferences, as well as indicate which brands they’d like to see more or less of.
Update from March 26
Snapchat Adds Sponsored Filter Option for Brands
AI-Powered Skip Ahead Feature in Testing at YouTube
Instagram Tests New Carousel Comments Update
YouTube Adds Audience Segments
Snapchat Adds Sponsored Filter Option for Brands
A new ad consideration on Snap - tap on the image below for more info: https://t.co/LvrdSbMNw0
— Social Media Today (@socialmedia2day) March 22, 2024
This is an interesting one. Snapchat has added a sponsored filter option, which brands can use for various promotions. The filters act as ads which include a link, providing more visibility and reach to a campaign. The filters are also a less heavy lift than a full AR experience, so more brands can start to take advantage of Snap as a marketing channel.
AI-Powered Skip Ahead Feature in Testing at YouTube
YouTube Tests AI-Based Skip Ahead Option, Remixes of Already Remixed Shorts https://t.co/ecbCpDFw8k @socialmedia2day #socialmedia #smm pic.twitter.com/6DL4WvFnsy
— Lisa Marcyes (@lisa_marcyes) March 26, 2024
YouTube is testing an AI-powered skip feature, which would make it easier to skip to popular points in a video. This update would use AI to predict the places where most users stop when fast-forwarding, offering a “jump-ahead” action if a viewer is double tapping a video to skip through.
Instagram Tests New Carousel Comments Update
🚨NEW 🚨 Instagram added the ability to mention a specific photo or video in a carousel post when leaving a comment.
— Lindsey Gamble (@LindseyGamble_) March 24, 2024
How it works: https://t.co/pZowlg4BYw pic.twitter.com/t5zvdDyN6l
Instagram is continuing to test new elements for Carousel posts. Their latest test would introduce the ability to leave a comment for a specific image or video within a carousel. This would open a lot of interesting possibilities for brands and influencers and potentially increase engagement on carousel posts.
YouTube Adds Audience Segments and Customizable
New data insights for YouTube managers - tap on the image below for more info: https://t.co/g11KtI7BW2
— Social Media Today (@socialmedia2day) March 27, 2024
YouTube has added another audience retention metric, this time for different audience groups. This new view shows you which of your videos are most popular for various audience segments, including “New vs Returning” and “Subscribed vs Unsubscribed”, allowing you to more accurately cater your content.
Update from March 19
LinkedIn Tests Incorporating Games into the Home Feed
TikTok’s Sound Library Will Now Include Influencer Clips
New Instagram Carousel Features in Testing
Snapchat Tests Option to Keep Messages Beyond 24 Hours
Instagram Launches Promo Codes for Ads
LinkedIn Tests Incorporating Games into the Home Feed
LinkedIn is working on a new games experience.
— TechCrunch (@TechCrunch) March 18, 2024
Three early efforts are games called “Queens”, “Inference” and “Crossclimb.”
Read more from @ingridlunden here: https://t.co/Rw9YTt7mAs pic.twitter.com/mXGdR6JYtC
LinkedIn is reportedly experimenting with adding in-app games. It’s quite a compelling idea for encouraging engagement on the platform, with a lot of interesting possibilities, but it remains to be seen whether users will go along for the ride. Per LinkedIn, the puzzle-type games will showcase scores and rankings, “to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations.”
TikTok’s Sound Library Will Now Include Influencer Clips
New audio considerations for your TikTok campaigns - tap on the image below for more info: https://t.co/KE5KuPuNz1
— Social Media Today (@socialmedia2day) March 18, 2024
Going forward the TikTok sounds library will include audio from influencers, which brands can then tap into for their advertising purposes. These audio samples are labeled “Sounds for Business”. The new collection also includes templates that brands can use for greater success.
New Instagram Carousel Features in Testing
Instagram Experiments With More Frames Within Carousel Posts https://t.co/zfS2oztRDw @socialmedia2day #socialmedia #smm pic.twitter.com/d67CGgvpAR
— Lisa Marcyes (@lisa_marcyes) March 15, 2024
Instagram is testing a new feature for carousel posts. These include more frames to choose from for your posts and the ability to add 15 photos or videos as opposed to 10. Carousel posts traditionally perform better than single image posts, so the new additions could be a great way to make these posts more appealing to creators, brands, and viewers.
Snapchat Tests Option to Keep Messages Beyond 24 Hours
Snapchat's moving away from ephemeral messaging? Tap on the image below for more info: https://t.co/JSvzyTu8YA
— Social Media Today (@socialmedia2day) March 15, 2024
Snapchat is currently testing the option to let users keep messages past 24 hours. As disappearing messages has always been Snaps model, it’s an interesting move to say the least, and one only available to a small subset of users at the moment. Auto-delete will remain the default selection meaning users would need to actively turn this option on.
Instagram Launches Promo Codes for Ads
Instagram introduced a global rollout of ads with promo codes to enhance the shopping experience on its platform.
— Kristi Hines (@kristileilani) March 18, 2024
The new system sources active promotional codes directly from brands, ensuring Instagram and Facebook users get the best prices when shopping through ads. pic.twitter.com/BdKmLCQNGJ
Now brands advertising on Instagram can add a promo code that will be automatically applied when users shop in-app. This update will facilitate better tracking and could encourage more Instagrammers and brands to take advantage of social commerce.
Update from March 12
Long Form Post Option Available to X Premium Subscribers
New Insights for Brands Using Reddit
New LinkedIn Tool for Facilitating Internal Career Progression
Google to Start Showing Recent Social Posts in Business Results
Long Form Post Option Available to X Premium Subscribers
Share your thoughts with the @X
— Linda Yaccarino (@lindayaX) March 8, 2024
community!! @BillAckman said it best, "One of the greatest perks of X is that you'll never run out of ink!" 😉 https://t.co/d7Vvr3Sc2H
X is introducing “Articles” — a long form posting option available to premium members. It’s a move to encourage more in-app publishing as opposed to sharing outbound links to longer articles. It will be interesting to watch how user adoption of longer posts progresses among paying users.
New Insights for Brands Using Reddit
Introducing the newest toolkit for business growth: Reddit Pro.
— Reddit for Business (@RedditforBiz) March 8, 2024
Today, we are thrilled to announce Reddit Pro: Reddit's new free suite tools for businesses to establish and grow a meaningful organic presence on Reddit. With Reddit Pro, you'll gain insights to join or start… pic.twitter.com/UA4MT5zuZK
Reddit has created a new toolkit to help brands using the platform. Reddit Pro is a suite of tools, free to use, from which brands can see performance metrics and grow their presence. Currently in beta, Reddit Pro includes publishing tools, AI driven insights, and an engagement dashboard.
New LinkedIn Tool for Facilitating Internal Career Progression
LinkedIn Launches New Tools to Assist in Internal Career Progression https://t.co/S50IGv5ybY @socialmedia2day #socialmedia #smm pic.twitter.com/lQYF4ooFgH
— Lisa Marcyes (@lisa_marcyes) March 6, 2024
LinkedIn is introducing some new tools to help companies facilitate internal career growth for their employees. These internal mobility features include a “Next Role Explorer” that recommends potential roles, role guides, and learning plans for skill development.
Google to Start Showing Recent Social Posts in Business Profiles
Google Integrates Social Media Posts Into Google Business Profiles. via @MattGSouthern: https://t.co/jZ68j1ALCb#seonews #Google #business #SEO
— SearchEngineJournal® (@sejournal) March 11, 2024
Google has announced that it will start displaying recent social posts in business profile listings. Businesses will have control over which social profiles are connected, but posts are populated automatically. It’s an interesting, very natural development, and could inspire more businesses to pay closer attention to their posts from a quality and frequency perspective.
Update from March 5
New Safety Alerts on Instagram
More DM Features on Instagram
TikTok Tests Auto-tagging Products
Threads May Experiment With Auto-archiving Posts
New Safety Alerts on Instagram
Instagram will now highlight scam concerns in-stream - tap on the image below for more info: https://t.co/eMgce1qboX
— Social Media Today (@socialmedia2day) March 1, 2024
Instagram plans to start sharing alerts to help prevent users from succumbing to scams on the platform. The new in-stream alerts warn of possibly malicious links, impersonators, and suspicious DMs. It’s actually quite a useful update, and could go a long way toward generating awareness of common schemes.
More Features in Instagram DMs
out: 2 months of the year 📅
— Instagram (@instagram) March 4, 2024
in: 2 new DM features ❤️🔥
you can now edit DMs for up to 15 mins and pin up to 3 messages to the top of your inbox pic.twitter.com/QjsCJpibzy
Instagram continues to add new features to their DM space, which has seen an uptick in activity over the past few years. Going forward, users will be able to pin conversations, made edits to sent DMs (within a 15 minute period), and save their favorite GIFs and stickers for future use.
TikTok Tests Auto-tagging Products
🚨 NEW 🚨 TikTok rolled out an 'Identify similar products' setting.
— Lindsey Gamble (@LindseyGamble_) February 28, 2024
This allows creators to let TikTok direct viewers to the Shop tab to view more similar products as the ones in their product review and tutorial videos.https://t.co/p1USpITTWy pic.twitter.com/05xDknI6ja
This is an interesting one. TikTok is currently testing a feature that would automatically tag similar products to those seen in certain videos. The feature identifies products using AI and links to the TikTok shop when clicked. It presents an intriguing new avenue when it comes to how influencers use the app, and could help boost social commerce activity.
Threads May Experiment With Auto-archiving Posts
Threads Chief Proposes Auto-Archiving User Posts After 30 Days https://t.co/EoIhLeCEhI @socialmedia2day #socialmedia #smm pic.twitter.com/0qMlhnN54J
— Lisa Marcyes (@lisa_marcyes) March 1, 2024
Threads is continuing to do what it can to differentiate itself and keep usership up, mostly with positive reception. The latest big idea however, posed by Adam Mosseri, could need some convincing. The Instagram Chief is proposing an auto-archive update, which would archive posts after 30 days. Users seem skeptical of the idea, but it may hold merit as a way to encourage more active sharing on the app.
Update from February 20
New Music Remixing Options for YouTube Shorts
Snapchat Partners With Fospha
Meta Verified Filter in Instagram Comments
Fact Checker in Testing on Threads
New Music Remixing Options for YouTube Shorts
YouTube Adds New Music Remix Options for Shorts https://t.co/dd8Qn1tIDG @socialmedia2day #socialmedia #smm pic.twitter.com/PsdAaonghu
— Lisa Marcyes (@lisa_marcyes) February 16, 2024
Creators mourning the suddenly lacking music options on TikTok may now lean more heavily on YouTube with this recent update. YouTube creators can now remix other Shorts in a variety of ways, including: Sound, Collab, Green Screen, and Cut. It will be interesting to watch how quickly this feature gets picked up in the wake of TikTok’s ongoing battle with Universal Music.
Snapchat Partners With Fospha
🚀 Fospha and @Snap have teamed up to help eCommerce advertisers measure the impact of their campaigns and maximize returns.
— Fospha (@WeAreFospha) February 15, 2024
Learn more: https://t.co/Q5vYSjRqj9
Snapchat has partnered with digital measurement company Fospha in order to facilitate more accurate tracking and attribution touch-points for brands. Per Snap this partnership will empower partners "to improve their attribution capabilities, identify growth opportunities, and maximize ROAS.”
Meta Verified Filter in Instagram Comments
A new way to highlight paying users? Tap on the image below for more info: https://t.co/tZgweiTAbx
— Social Media Today (@socialmedia2day) February 15, 2024
This is an interesting update. Meta is now making it possible to filter comments by Meta Verified accounts. It could be a revealing way to filter out bots, irrelevant, and less valuable comments in favor of high profile engagement from celebrities, influencers, and brands.
Fact Checker in Testing on Threads
Yes, Threads is running a fact-checking program, but the system isn’t fully rolled out https://t.co/DCgAREtMhV
— TechCrunch (@TechCrunch) February 16, 2024
Ahead of the upcoming election, Threads is testing a fact checker feature with the goal of minimizing the spread of misinformation and disinformation. Currently the notes attached to posts are not unique to Threads, but this is the eventual goal with Thread-specific tags.
Update from February 13
YouTube Adds Livestream Displays to Shorts Feed
Video Cutout Stickers on Instagram
Limit Your Political Posts on Threads
New Networking Prompts on LinkedIn
YouTube Adds Livestream Displays to Shorts Feed
go live & get discovered in Shorts ✨
— TeamYouTube (@TeamYouTube) February 7, 2024
NEW: now see previews of streams in the Shorts feed & tap to enter a scrollable live feed
creators: stream vertically either on YouTube or w/ streaming software & streams may be eligible for the Shorts feed 🥳
more: https://t.co/RPKQp4GM3L pic.twitter.com/W9OX9sIHub
This could be a big feature for livestreamers! YouTube will start showing in-progress livestreams in the Shorts feed; a feature that provides greater exposure for livestreams, allowing scrollers to hop in when something seems interesting. TikTok already does this, with great success, so it’s only natural that YouTube — where livestream videos are a favorite format for content creators — should try to empower creators with more visibility.
Video Cutout Stickers on Instagram
#Instagram has expanded its new Cutout sticker option to also include videos, enabling you to create animated stickers from any video clip posted in the app.https://t.co/AktRDDh9DY
— Steven Chester (@chestercheeps) February 12, 2024
Instagram is expanding on their recent update that allows users to create their own sticker cutouts from Feed posts. Now, users will also be able to do the same with videos, essentially creating a GIF. This option is available for anyone to use from videos posted publicly, although the ability can be turned off in settings.
Limit Your Political Posts on Threads
Meta doesn't want divisive political debate taking over Threads - tap on the image below for more info: https://t.co/59sHgGIEP9
— Social Media Today (@socialmedia2day) February 12, 2024
Threads and Instagram are experimenting with a new “Recommendations” feature that will allow users to limit the number of political posts that they see. Users will need to proactively opt-in to see more political posts, and they can also set various “recommendations” for what they would prefer to see. It will be interesting to track how this shakes out in terms of engagement numbers on the social platforms, but for now it seems like a good move toward making your feed a more positive place.
New Networking Prompts on LinkedIn
LinkedIn's changing its Notifications stream - tap on the image below for more info: https://t.co/SwkWNHQ17E
— Social Media Today (@socialmedia2day) February 7, 2024
LinkedIn is adding new prompts to help facilitate networking within the app. Going forward, users will see a tab on their homepage called “Grow” (which used to be labeled “Network”) which will show you suggested connection opportunities. A new tab within “Grow” called “Catch Up” will provide suggested prompts for reaching out to your peers.
Update from February 6
Instagram Tests Preview Mode
New Attribution Option on Meta
See Playlist Metrics on YouTube
Discovery Through Topic Tags on X
Instagram Tests Preview Mode
Instagram’s Grid Preview feature is now available to more users. 📸
— Lindsey Gamble (@LindseyGamble_) February 4, 2024
You can see how your photos and carousel posts look on your feed.
This is beneficial for those who want to maintain a specific aesthetic without relying on third-party apps. pic.twitter.com/HkldMgIJ1M
Instagram is testing a new preview mode that would allow users to test layouts for their photo and video grid before posting. This could be especially useful for brands and creators looking to create a sleeker and more cohesive feel on Instagram.
New Attribution Option on Meta
Meta introduces new "Engaged View" attribution options for video ads. #Meta #Facebook #Instagram #socialmediaads https://t.co/INonBubp9u
— Marketron (@Marketron) February 5, 2024
Meta is adding more attribution metrics to help brands understand user behavior after they engage with video ads. Now marketers will be able to measure if a conversion takes place within a specific period of time after a customer views their ad.
See Playlist Metrics on YouTube
YouTube Adds Playlist Analytics, New Insights to Assist in Content Planning https://t.co/VVRgLI1dd0 @socialmedia2day #socialmedia #smm pic.twitter.com/jmhFjMswCZ
— Lisa Marcyes (@lisa_marcyes) February 1, 2024
An interesting and potentially very useful new tool for YouTube marketers! The platform has introduced new analytics that allows you to see how users interact with your playlists. This could help you hone in on which playlists do well, and what changes you could make to encourage people to tune in.
Discovery Through Topic Tags on X
X Community admins can now boost the visibility of their communities in recommendations and search results by adding the relevant search tags. This updating feature is currently accessible only on the web.
— Dongwook (@DongWookChung2) January 30, 2024
For sports communities, I would recommend adding tags like ones below! pic.twitter.com/obnTDHOx7K
X is adding a new search and discovery parameter that could help users find relevant communities to participate in. Community admins can now add up to 10 topic tags related to the conversations that members take part in.
Update from January 30
Super Likes on YouTube
More Safety Measures on Meta for Teens
New Video Editing Option on TikTok
New Tips Hub for Small Businesses Using Reddit
Super Likes on YouTube
Like on Super Chat could prompt more engagement with paid comments. Tap on the image below for more info: https://t.co/RaTTtzEeCv
— Social Media Today (@socialmedia2day) January 29, 2024
YouTube is experimenting with adding “Super Likes” for “Super Chats” in livestreams and premieres. Super Chats are typically pinned during these events and a Super Like would be another way to facilitate donations and engagement.
More Safety Measures on Meta for Teens
Big news! 🎉 We’re rolling out exciting new updates on Facebook and Instagram designed to help keep teens safe online.
— Meta (@Meta) January 25, 2024
🔒 New private messaging defaults for teens
✅ Enhanced parental supervision features
Get all the details here 👉 https://t.co/J4Oc0esAGT
Meta is adding more safety measures for teen users. New restrictions further limit who can send DMs to teens, and parents will now have additional controls and visibility. Perhaps most notably, young users will now need parental consent to turn off these default settings (if their profiles are connected through the Family Center).
New Video Editing Option on TikTok
A handy new video editing option on TikTok - tap on the image below for more info: https://t.co/ngw9cChSKX
— Social Media Today (@socialmedia2day) January 26, 2024
A small but useful new editing option is being added to TikTok. The new Cutout feature is very similar to the green screen effect but offers wider flexibility when it comes to adding different backgrounds to your videos.
New Tips Hub for Small Businesses Using Reddit
Reddit's got a new collection of tips and insights for SMBs - tap on the image below for more info: https://t.co/4IMJo4eq72
— Social Media Today (@socialmedia2day) January 25, 2024
As it heads toward an IPO this year, Reddit is making sure businesses have all the tools they need to make the most of their advertising on the platform. Their latest addition is a mini-site for SMBs, offering tips and examples to help maximize engagement and conversions.
Update from January 23
Nighttime Nudges for Teens Using Instagram
LinkedIn Rolls Out New Sponsored Posts
AI Pets on Snapchat
New Accessibility Feature on TikTok
Nighttime Nudges for Teens Using Instagram
Introducing Nighttime Nudges on Instagram! This new feature is designed to help you keep your digital wellness on check by limiting your screen time at night. 🌙 pic.twitter.com/4fx40guD9I
— Meta (@Meta) January 19, 2024
Instagram is putting more safeguards in place for its younger users. A new update gives teens a gentle prompt to stop scrolling, after a certain amount of time. The nudge is currently set to activate during late nighttime hours when it detects that a young person has been scrolling through Reels or DMs for 10 minutes or longer.
LinkedIn Rolls Out New Sponsored Posts
A new ad option on LinkedIn - tap on the image below for more info: https://t.co/WZo1UHkwul
— Social Media Today (@socialmedia2day) January 19, 2024
A new sponsored post option is now available on LinkedIn, which could help increase lead generation through the site. With the new feature, companies can promote LinkedIn articles that they write with various CTAs including asking people to sign up before reading further.
AI Pets on Snapchat
Snapchat+ has added a feature for custom Bitmoji, allowing you to use AI to create real or imaginary pets. pic.twitter.com/1B4596rJDK
— Jonah Manzano (@jonah_manzano) January 20, 2024
A whole new generation is discovering the joy of virtual pets. (Although the Snapchat version is a touch more sophisticated than our Tamagotchis). The new AI pet feature allows Snapchat+ subscribers to use generative AI for creating the pet of their dreams, real or imaginary.
New Accessibility Feature on TikTok
TikTok just became even more accessible! In an effort to ensure we're meeting our community's needs, we're launching new dynamic text size options 🤩📱To learn more about this feature update, go to your display settings in the TikTok app! pic.twitter.com/JIUxSW4GLj
— TikTokComms (@TikTokComms) January 22, 2024
TikTok continues to add accessibility features that make it easier for wider audiences to enjoy the app. Their latest update incorporates larger display text to make it easier to read. Although it’s important to note that text used within TikTok clips themselves still has size limitations.
Update from January 16
Create Custom Stickers on Instagram
Polls and Voice Notes in WhatsApp
AI Song Generation in Testing at TikTok
More Creator Management Tools From Meta
Create Custom Stickers on Instagram
You can now create stickers from any still image post on IG, which could provide a range of new content opportunities. https://t.co/OE73y78D1I #SocialMedia @socialmedia2day #instagram
— Melanie Wise (@mwise1) January 18, 2024
Instagram is introducing a new feature that allows users to create custom stickers from their own photos, or the photos of other creators, if they are shared publicly. These can then be re-shared via Stories or Reels. For brands this could present an interesting new avenue for encouraging UGC.
Polls and Voice Notes in WhatsApp
starting with Polls 🤩 Channel admins can now send out Polls to get your thoughts and opinions@NatGeo has already sent one out 👀 https://t.co/jNyxHCmRNI
— WhatsApp (@WhatsApp) January 17, 2024
WhatsApp has added the option to include polls and voice notes in channels, increasing the ways that brands can drive engagement and connect with their audiences through the app.
AI Song Generation in Testing at TikTok
Need a song for your TikTok clip? You may soon be able to create one via AI - tap on the image below for more info: https://t.co/h1lA5ef5iJ
— Social Media Today (@socialmedia2day) January 18, 2024
TikTok is coming out strong on the AI front in the new year with a new song generation feature. Now users can create prompts and the app will create song lyrics powered by Bloom, a multilingual language model.
More Creator Management Tools From Meta
Meta just rolled out Creator Management Tools for agencies 🧰
— Lia Haberman (@liahaberman) January 17, 2024
The tool allows you to connect with and manage creators' accounts
Can connect page earnings to your payout account
And eliminates the need for credential sharinghttps://t.co/EJs0pra554 pic.twitter.com/8fJxPzclAQ
Meta is improving the way that brands can connect with creators and facilitate partnerships. Now talent management agencies will be able to more easily access analytics data for influencers such as audience size and page earnings.
Update from January 9
X Expands Partnership With Shopify
TikTok Announces Chromecast Integration
New Marketing Partner Categories Introduced on TikTok
Reddit Report Showcases Power of Peer Product Review
X Partners With Shopify
X 🤝@Shopify
— Business (@XBusiness) January 9, 2024
More to come on this new partnership, enabling all Shopify merchants to reach even more customers by leveraging the power of X!
X is expanding its Shopify partnership to try and entice more merchants to advertise and promote products in-app. New features will include more product amplification options, a simpler catalog update process, and more ways to maximize ad activity.
TikTok Announces Chromecast Integration
You can now watch your favorite TikTok videos on the big screen! Casting from TikTok is now available for devices with Chromecast built-in. Learn more here: https://t.co/iNAyIF2Rbv
— TikTokComms (@TikTokComms) January 9, 2024
Is this the next phase of TikTok viewing? The app has announced a new Chromecast integration that would allow people to view TikTok videos on TV. Some options for watching TikTok videos this way already exist, but with Chromecast, TikTok is hoping to expand this viewing experience to a wider user base.
New Marketing Partner Categories Introduced on TikTok
More specific assistance for TikTok marketers - tap on the image below for more info: https://t.co/Kr0rJfvf5H
— Social Media Today (@socialmedia2day) January 9, 2024
TikTok is introducing some new ways that brands can facilitate better engagement, with categories that provide better context when it comes to performance and goals. These new measurement partners are now separated into the categories of “Cross Channel” and “Lift”.
Reddit Report Showcases Power of Peer Product Review
At #CES2024, discover how search and social features have come together to create a new context for brands - at Reddit. #RedditatCES https://t.co/MKnR8fIGo9
— Reddit for Business (@RedditforBiz) January 2, 2024
Reddit continues to illustrate their unique power for brands with a look at how people take advantage of the platform to learn about products and find reviews. One of the most compelling stats revealed in their latest user study drives this home: “In 2023, users added “Reddit” to Google searches 32B times as they sought answers from real people rather than traditional influencers, digital articles or sponsored listicles.” (Reddit)