Marketing statistics have an instant—and powerful—impact. They allow you to tell an expansive story in the smallest of spaces through easily consumable data. That's why they're an essential tool in the modern marketing and PR pros toolbox. Crafting data-centric brand stories are within your reach, start with using this handy infographic as a guide.

How do you captivate and appeal to an audience with an elusive attention span?

Supercharge your marketing with statistics and you’ll grab them with take-notice data! 

This infographic unpacks how to use metrics and data in a powerful way and harness the full strength of your marketing materials. Magnify the impact of your messages by adding statistics with authority. As PR and marketing pros, tapping into that extra bit of gravitas could be what is needed to break through the static to be heard. 

Places to find great marketing statistics include:

Statista is one of the world’s largest statistics portals. It provides access to relevant data from over 18,000 sources.

Market Force works with brands to create custom predictive models for both soft metrics (like overall satisfaction or Net Promoter Score) and hard financial KPI’s like same store comparable sales or revenue per available room.

Economics & Statistics Administration from the United States Department of Commerce provides ongoing statistics on macroeconomic indicators like Advance Report on Durable Goods Manufacturers’ Shipments, Inventories, and Orders and Homeownership Rate.

Pew Research Center tracks public opinions on U.S. National Conditions, Political Attitudes, and Domestic Issues. They emphasize key national, political, economic and demographic trends over time and use regularly updated charts.

Surveys created using Google Consumer Surveys, Polldaddy, Qualtrics, Survata, and SurveyMonkey. 

And of course, Meltwater for analytics related to your brand, your competition, and your industry. 

This infographic unpacks how to use metrics and data in a powerful way and harness the full strength of your marketing materials.

Infographic: Supercharge Your Marketing with Statistics

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.