As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2024 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:
- Total CEO Digital Footprint
- CEO Communication Excellence
- CEO Social Excellence
- CEO Responsibility Excellence
- CEO Investor Excellence
Contents
November 2024 CEO Echo rankings
November 2024 CEO Echo rankings
CEO Echo for November 2024: 71% more CEO mentions
Last month, the .companion CEO metrics bot found 71% more CEO mentions than the average of the previous months. Overall, 55% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 45%. In November, CEO Echo content saw engagement rise by 38%.
36% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 64% of mentions was linked to corporate agendas. Overall, the tonality of mentions was equally positive and negative.
Total Digital Footprint
Markus Krebber, RWE CEO, dominates with 10% CEO Echo coverage
What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In November, Markus Krebber, CEO of RWE, received the highest amount of media coverage. His share of voice totaled 9,9%, the largest footprint of all top board members. In second place was Michael O'Leary, CEO of Ryanair Holdings, with 8,4%, and François-Henri Pinault, CEO of Kering, took the third spot with 4,3% share of all mentions. 94% of conversations around Krebber's echo were not related to company financials, and thus were above average for agenda-driving topics and content. 4% of the RWE CEO's echo came from editorial media and 96% from social media. Content that mentioned Krebber generated 24 interactions (clicks, shares, likes) per mention. This shows that audiences are highly engaged and made Krebber the 8th most engaged CEO in the ranking. In total, mentions for Markus Krebber were more often negative than positive. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence
Siemens Mobility's CEO, Michael Peter, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favorable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Michael Peter, CEO of Siemens Mobility, was ranked first in November. Outside of the paywall, 65% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 93 engagements per mention, signifying readers are highly interested. Furthermore, coverage was as much positive as it was negative. As a result, the response to Siemens Mobility’s CEO received 6,6 points. Abdulrahman Al-Fageeh, CEO of SABIC came in second place with a score of 2,2 and Alexandre Ricard, CEO of Pernod-Ricard, took third place with a Communication Excellence score of 2,1.
Social Excellence
Alexandre Ricard, Pernod-Ricard’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company's attempts at this have been successful.
Last month, Alexandre Ricard, CEO of Pernod-Ricard, topped the ranking with a Social Excellence score of 2,7 points. 99% of the conversation came from social media and his engagement was somewhat indifferent with 5 interactions per mention. Moreover, the sentiments of his mentions were 97% positive, meaning Ricard was ahead of runners-up Geir Haoy, CEO of Kongsberg, with 2,5 points and Aliko Dangote, CEO of Dangote Group, who placed third with 2,3 points.
Responsibility Excellence
Al Jaber, CEO of Abu Dhabi National Oil Company (ADNOC), has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In November, Al Jaber, CEO of Abu Dhabi National Oil Company (ADNOC), saluted us from first place in the responsibility ranking, with 63% of Abu Dhabi National Oil Company (ADNOC) CEO's mentions related to social responsibility topics. His engagement rate was 61 which can be considered highly interested. The tonality of media conversations was more positive than negative. Overall, Jaber’s Responsibility Index came to 9,1. Oliver Zipse, CEO of BMW, followed in second place with 5,2 points, and Carlos Tavares, CEO of Stellantis, in third place with 3,7 points.
Investor Excellence
Mads Nipper, CEO of Orsted, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In November, the .companion metrics bot identified Orsted's CEO, Mads Nipper, as the top communicator for investors after he achieved 46,4 points. 59% of his mentions were related to the financial environment, which is 7,5 times this month's average. His readership was highly interested, indicated by an engagement rate of 1165, and he experienced more negative than positive comments. He is followed in second and third place by Oliver Zipse, CEO of BMW, with 3,0 points and Michael Lamach, CEO of Trane Technologies (2,0 points).
Source Information
- Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater
- All content is in German and/or English and publicly accessible across websites, forums, and social media
- The text and content of the CEO Echo are generated automatically by the .companion metrics bot
- All Excellence index values are based on three criteria:
1. How often the respective CEO is mentioned in a certain context
2. How many of those mentions were positive
3. How many engagements did those posts and articles received - While it is necessary to have an above-average share of mentions in the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par
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Previous CEO Echo results
- December 2023 Rankings
- February 2024 Rankings
- March 2024 Rankings
- April 2024 Rankings
- June 2024 Rankings
- July 2024 Rankings
- August 2024 Rankings
- September 2024 Rankings
- October 2024 Rankings
Interactive CEO Dashboard
Gain insight into which CEO's are leading today's conversation. Access the dashboard here and filter for CEO, industry, company, or country and get direct get powerful insights visualized in mentions and hashtags.
