As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2024 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:
- Total CEO Digital Footprint
- CEO Communication Excellence
- CEO Social Excellence
- CEO Responsibility Excellence
- CEO Investor Excellence
Contents
February 2024 CEO Echo rankings
February 2024 CEO Echo rankings
CEO Echo for February 2024: 8% more CEO mentions
Last month, the .companion CEO metrics bot found 8% more CEO mentions than the average of the previous months. Overall, 71% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 29%. In February, CEO Echo content saw engagement drop by 58%.
53% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 47% of mentions was linked to corporate agendas. Overall, the tonality of mentions was more often positive than negative.
Total Digital Footprint
Total Digital Footprint: Bernard Arnault, LVMH CEO, dominates with 5% CEO Echo coverage
What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? TheCEO Footprint aims to answer this question.
In February, Bernard Arnault, CEO of LVMH, received the highest amount of media coverage. His share of voice totalled 5,1%, the largest footprint of all top board members. In second place was Pat Gelsinger, CEO of Intel, with 4,3%, and Carlos Tavares, CEO of Stellantis, took the third spot with 3,9% share of all mentions. 73% of conversations around Arnault's echo were not related to company financials, and thus were above average for agenda-driving topics and content. 37% of the LVMH CEO's echo came from editorial media and 63% from social media. Content that mentioned Arnault generated 3 interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made Arnault the 72nd most engaged CEO in the ranking. In total, mentions forBernard Arnault were more often positive than negative. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence
Communication Excellence: Continental's CEO, Nikolai Setzer, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favourable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Nikolai Setzer, CEO of Continental, was ranked first in February. Outside of the paywall, 100% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 76 engagements per mention, signifying readers are highly interested. Furthermore, coverage was more negative than positive. As a result, the response toContinental’sCEO received 7,0 points. Arrie Rautenbach, CEO of Absa came in second place with a score of 3,0 and Hylton Kallner, CEO of Discovery, took third place with aCommunication Excellence score of 2,6.
Social Excellence
Social Excellence: Hylton Kallner, Discovery’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. TheSocial Excellence Index answers whether a company's attempts at this have been successful.
Last month, Hylton Kallner, CEO of Discovery, topped the ranking with a Social Excellence score of 2,7 points. 94% of the conversation came from social media and his engagement was somewhat indifferent with 7 interactions per mention. Moreover, the sentiments of his mentions were 100% positive, meaning Kallner was well ahead of runners-up Charles Woodburn, CEO of BAE Systems, with 2,1 points and Bjørn Gulden, CEO of Adidas, who placed third with 1,9 points.
Responsibility Excellence
Nikolai Setzer, CEO of Continental, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. OurResponsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In February, Nikolai Setzer, CEO of Continental, saluted us from first place in the responsibility ranking, with 24% of Continental CEO's mentions related to social responsibility topics. His engagement rate was 315 which can be considered highly interested. The tonality of media conversations was more negative than positive. Overall, Setzer’s Responsibility Index came to 23,3. Oliver Bäte, CEO of Allianz, followed in second place with 1,8 points, and Gregory C. Case, CEO of Aon, in third place with 1,6 points.
Investor Excellence
Investor Excellence: Mark Stewart, CEO of Goodyear, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In February, the .companion metrics bot identified Goodyear's CEO, Mark Stewart, as the top communicator for investors after he achieved 11,6 points. 57% of his mentions were related to the financial environment, which is 0,9 times this month's average. His readership was highly interested, indicated by an engagement rate of 53, and he experienced significantly more positive than negative comments. He is followed in second and third place by Julie Sweet, CEO of Accenture, with 2,9 points and Chris Kempczinski, CEO of McDonald's (2,6 points).
Source Information
- Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater
- All content is in German and/or English and publicly accessible across websites, forums, and social media
- The text and content of the CEO Echo are generated automatically by the .companion metrics bot
- All Excellence index values are based on three criteria:
1. How often the respective CEO is mentioned in a certain context
2. How many of those mentions were positive
3. How many engagements did those posts and articles received - While it is necessary to have an above-average share of mentions in the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par
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Previous CEO Echo results
- January 2023 Rankings
- February 2023 Rankings
- March 2023 Rankings
- April 2023 Rankings
- May 2023 Rankings
- June 2023 Rankings
- July 2023 Rankings
- August 2023 Rankings
- September 2023 Rankings
- October 2023 Rankings
- November 2023 Rankings
Interactive CEO Dashboard
Gain insight into which CEO's are leading today's conversation. Access the dashboard here and filter for CEO, industry, company, or country and get direct get powerful insights visualized in mentions and hashtags.
