The Challenge: Understanding Brand Risk Across Fast-Moving Digital Channels

Kaseya used to rely on manual processes to understand the brand’s reputation across social media and other digital channels. That was time-consuming and risky. By the time a relevant conversation was identified, a new trend, post, or issue could already be emerging.

Without a centralized, automated way to monitor relevant conversations, the brand risked missing crucial signals and opportunities to build trust. Kaseya needed a way to understand what was being said about its brand online, where those conversations were happening, and why they were gaining traction. With a centralized solution, the brand could better equip its product and leadership teams with the insights they needed to improve public perception and exceed business goals.

“Before, we had no visibility. Now we can tag each mention, we can escalate it, we can resolve it.”

The Solution: Centralizing Social Listening and Partner Feedback

Kaseya chose Meltwater for its intuitive interface and ability to consolidate monitoring, reporting, and sentiment analysis in one platform.

“I use it every day,” says Marcos Yauner, Senior Social Media Analyst at Kaseya. “My routine in the morning is I scan our platforms, see our volume, what’s being mentioned, where it’s being mentioned, and the sentiment.”

Using Meltwater, Kaseya created a cross-functional workflow for partner relations, brand safety, and reputation management. The brand can now categorize mentions by product suite, region, topic, and sentiment, making it easier to funnel insights to the right internal teams, including product and support.

As a result, Meltwater helps Kaseya turn feedback into action. When MSPs raise product concerns online, the brand can quickly escalate the issue to the correct team for faster, more informed resolution. AI-powered analytics help the team identify recurring themes and use those insights to inform campaigns and product messaging.

Kaseya also uses Meltwater insights to shape executive reporting and social content. Feedback from online conversations helped inspire a social media series called “What’s New Academy,” which highlights product updates and innovations based on what partners are asking for.

“That was a big help. We've got more engagement and more impressions from our user base,” Yauner says, "There are now fewer comments online from partners saying they don’t know what Kaseya’s doing as far as innovating. They already know as a result of the series that we're doing, which is also a result of us saving time using Meltwater. That is pretty cool.”

“Meltwater’s interface is really easy to use compared to other tools. Having that ease of use gave us an edge.”

The Results: 30% Time Savings and 50% Fewer Negative Mentions

With Meltwater, Kaseya has transformed social listening from a manual monitoring process into a strategic engine for partner engagement and brand protection. By using Meltwater to optimize its de-escalation process, Kaseya saw a 50% reduction in negative mentions from 2024 to 2025.

“That was all because of Meltwater,” Yauner says. “Before, it would have been very difficult to even accomplish that.”

The platform has also helped Kaseya save significant time. Within the first 30 minutes of the day, the team can review online conversations across platforms, reducing daily manual monitoring time by more than 30%.

Those efficiencies have enabled Kaseya to redirect time toward higher-value work, including executive reporting and demand generation initiatives. And most critically, Meltwater gives the brand the visibility it needs to act on partner feedback in real time and strengthen trust across its global MSP community.

Kaseya uses Meltwater to turn social listening into stronger partner relationships and measurable reputation impact. Request a demo to see how you can use Meltwater to uncover actionable, business-critical intelligence for your brand.

Kaseya-Customer Story.png

Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact. What could we do for you?

About Meltwater

Kaseya, a global IT and security software company serving managed service providers (MSPs), relies on strong partner relationships and brand trust to support its growth. But in a fast-moving social media environment, monitoring conversations about the brand is a complex challenge. 
Kaseya uses Meltwater to monitor brand reputation and safety while turning online conversations into actionable insights. With centralized, AI-powered social listening and analytics, Kaseya has the capabilities it needs to act quickly, reduce reputational risk, and improve the partner experience.

See how Kaseya used Meltwater to reduce negative brand mentions by 50%, save 30% of monitoring time, and strengthen partner relationships.

How Kaseya Cut Negative Mentions by 50% with Meltwater

On communications, marketing, and PR workflows

How Meltwater Helped Kaseya Cut Negative Mentions by 50% and Increase Efficiency by 30%

Kaseya

In this Meltwater Customer Story, Kaseya shares how it transformed social listening from a manual monitoring process into a strategic function that drives partner engagement, brand protection, and business impact.

Learn how Kaseya:
✔ Reduced negative brand mentions by 50%
✔ Saved 30% of time spent on communications, marketing, and PR workflows
✔ Centralized social listening, sentiment analysis, and reporting in one platform
✔ Identifies and escalates partner concerns faster
✔ Uses AI-powered analytics to uncover trends and recurring themes
✔ Turns online feedback into actionable insights for product, support, and leadership teams
✔ Improved engagement through data-driven content strategies

“Before, we had no visibility. Now we can tag each mention, we can escalate it, we can resolve it.” — Marcos Yauner, Senior Social Media Analyst, Kaseya

Using Meltwater’s Social Listening and AI Visibility Tracking solutions, Kaseya gained a centralized view of conversations across digital channels, helping teams understand brand perception, respond to emerging issues in real time, and build stronger relationships with its global managed service provider (MSP) community.

Ready to turn online conversations into business-critical intelligence? Learn more about Meltwater: https://www.meltwater.com

#CustomerStory #SocialListening #BrandReputation #CustomerExperience #PartnerEngagement #AIAnalytics #B2BMarketing #ReputationManagement #Kaseya #Meltwater

How Kaseya Cut Negative Mentions by 50% with Meltwater | Customer Story

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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

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1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

Gain complete visibility into print and online media coverage

Identify, target and connect with qualified journalists and media

Generate real-time reports that measure effectiveness
and inform strategy

Challenge

"The ability to pinpoint coverage on a heat map with a single click, show year-over-year analysis, and benchmark sentiment from state to state was just the tip of the iceberg, Meltwater is really at the forefront and continues to evolve with the ever-changing needs of the media market."

Solution

American Wind Energy Association.pdf

Summary

American Wind Energy Association (AWEA) is the national trade association representing the interests of America's fastest growing
energy sector. Their employees work with hundreds of member organizations to drive wind energy demand and make it increasingly
cost-competitive. AWEA relies on Meltwater for media outreach, monitoring, and metrics to continually refine their communications.

How American Wind Energy Association uses Meltwater to Identify, target, and connect with qualified journalists and media. Read on.

American Wind Energy Association

How the AWEA relies on Meltwater for media outreach, monitoring, and metrics to continually refine their communications

“Some people thought that PR was dead. As someone in the digital space, I knew that wasn't true, and I needed a way to be able to prove that. Meltwater unlocked that for us.”

“In Meltwater, the AI insights that are provided are incomparable to any other tool out there. For me, it's a huge time saver.”

“Meltwater is our media relations analytics provider that continues to provide value-added meaning to the work that we do, and that value continues to expand every day.”

Bucknell University customer story.pdf

In this case study, learn how Bucknell University uses Meltwater to understand audience perception, strengthen brand reputation, and drive measurable results.

With Meltwater, Bucknell University:

Increased international media placements by 44% year over year
Tracks and measures PR impact across global media coverage
Monitors Reddit conversations to engage prospective students
Uses AI visibility insights to understand how the university appears in LLM-generated responses
Connects communications, admissions, marketing, and advancement teams through a shared view of audience sentiment


Bucknell University uses Meltwater to turn media, social, and AI intelligence into actionable strategy. Learn more about what Meltwater can do for you: https://www.meltwater.com

How Bucknell University Increased Global Visibility with Meltwater | Customer Story

As a leading liberal arts institution, Bucknell University relies on its strong reputation and visibility to attract prospective students, while engaging current students and alumni. However, in the era of AI discovery, media relations and digital marketing have grown increasingly complex. 
Bucknell uses Meltwater to take ownership of its brand narrative, turning fragmented digital signals into strategies with measurable impact on global presence and enrollment. By consolidating media intelligence, social listening, and AI visibility tracking in one platform, the university can execute smarter, faster communications and digital marketing strategies.

See how Bucknell University used Meltwater to increase international media placements by 44% and strengthen its visibility across media, social, and AI.

Bucknell University Increases Global Visibility with Meltwater

44% increase
International media placements

How Bucknell University Uses Meltwater to Measure Brand Impact Across Media, Social, and AI

Bucknell University

“For us, Mira has been a key feature in Meltwater. We start with Mira and then we pass to Consumer Intelligence. Having the availability to do research in a small amount of time is an amazing way to optimize and work smart.”

“Meltwater is our partner and collaborator. Without them, we would not be able to provide agile information to our clients, which is key.”

DOT Communications Meltwater Customer Story.pdf

Discover how DOT Communications transformed manual reporting and analytics into a strategic growth engine with Meltwater.

As a communications agency specializing in PR, influencer marketing, and integrated communications, DOT Communications needed a faster, more scalable way to deliver insights and demonstrate business impact for clients. By consolidating its intelligence operations with Meltwater, DOT streamlined workflows, uncovered new opportunities, and expanded its service offerings.

With Meltwater, DOT Communications:


Generated $80,000 in new revenue by freeing teams to focus on strategic consulting and growth opportunities
Reduced manual reporting and analytics work by 80% through automation
Saved approximately $45,000 annually in operational costs
Launched DotPulse, a data-driven communications assessment powered by Meltwater insights
Uses Consumer Intelligence, Influencer Marketing, and GenAI Lens to identify trends, measure impact, and uncover visibility gaps
Connects communications efforts directly to measurable business outcomes and client KPIs


Learn more about what Meltwater can do for your organization: https://www.meltwater.com

How DOT Communications Generated $80K in New Revenue with Meltwater | Customer Story

As a communications agency specializing in PR, influencer marketing, and integrated communications, DOT Communications helps brands strengthen visibility and connect strategy to measurable business outcomes. 
The agency used to rely on time-consuming manual processes that made reporting and campaign analysis difficult to scale. Now, DOT uses Meltwater to consolidate media intelligence, social listening, influencer tracking, and AI-powered insights into a single platform. 
By replacing manual workflows with real-time analytics and automation, DOT has transformed how it delivers value to clients, creating new revenue opportunities and expanding its strategic capabilities.

Discover how DOT Communications used Meltwater to save 80% of reporting time, generate $80K in revenue, and turn AI insights into business growth.

How DOT Turned AI Insights into $80K in Revenue | Customer Story

How DOT Communications Uses Meltwater to Turn Data and AI Insights into New Revenue Opportunities

Dot Communications

Extract actionable insights from social and media intelligence

“Meltwater has been a fantastic partner for our CNSI team. They're there every step of the way, making sure that we are knowledgeable about what Meltwater can do for us.”

Meltwater Customer Story - CNSI at UCLA.pdf

Transforming strategies

Meltwater Customer Story: CNSI

The California NanoSystems Institute (CNSI) is one of the largest institutes at the University of California, Los Angeles (UCLA). As such, it serves almost 400 faculty from across the university working on pioneering research projects, groundbreaking scientific discoveries, and innovative startup companies. CNSI at UCLA uses Meltwater to find, reach, and connect with its target audiences across California.

Discover how the California NanoSystems Institute at UCLA uses Meltwater to break through the noise.

CNSI at UCLA — Meltwater Customer Story

How the California NanoSystems Institute Uses Meltwater to Break Through the Noise

California NanoSystems Institute

“Meltwater has allowed us to significantly reduce the amount of manual work involved while still providing us with highly relevant insights.”

MeltwaterCustomerStory-VanRysel.pdf

Explore Meltwater for your brand

Launched in 2019, Van Rysel is a performance cycling brand with a strong global presence and distribution network. As its media coverage and partnerships expanded, the team needed a consistent way to measure brand visibility and campaign impact across three regions: Europe, North America, and Asia.
Van Rysel uses Meltwater to monitor media and social conversations, evaluate sporting partnerships, and understand how brand activity is received. The platform helps the team spend less time collecting information and more time interpreting it.

See how Van Rysel uses Meltwater media monitoring, social listening, alerts, and logo recognition to measure global brand and sports partnership impact.

How Van Rysel Measures Sponsorship Impact | Meltwater

How Van Rysel Measures Global Brand and Partnership Impact with Meltwater

Van Rysel

“It's critical for us to be able to make decisions based on the ROI and KPIs in and around everything we're doing. With Meltwater, we’re able to track and contextualize all that, informing us of where we can do a better job and where we're already doing a great job. That's huge.”

NASCARCustomerStory_PDF.pdf

NASCAR is the leading motorsport organization in the United States, featuring the top drivers in the world competing in some of the most prestigious racing events that the industry has to offer. Connecting with millions of fans around the globe via TV, live events, and digital platforms, it includes a vast network of teams, drivers, races, sponsors, and more. To stay competitive and relevant in the entertainment and sports landscape, NASCAR relies on in-depth data and analytics to drive fan engagement, reach new audiences, and expand brand visibility through earned media.

See how NASCAR uses Meltwater's in-depth data and analytics to drive fan engagement, reach new audiences, and expand brand visibility through earned media.

How NASCAR Uses Meltwater to Drive Major Media Coverage

1,500 newsletter readers
Informed on top media coverage three times a week 

Eight-figure advertising value equivalency 
Generated over one five-month campaign

NASCAR

“My very small team can do so much more now with Meltwater.”

Chuck E. Cheese x Meltwater Customer Story.pdf

Chuck E. Cheese manages media relations, social media, crisis communications, and brand reputation across roughly 500 locations with a communications team of just three people and an intern. With Meltwater, the team has slashed reporting time while accelerating influencer campaigns, monitoring emerging issues, and measuring major brand moments from one platform.

See how Chuck E. Cheese uses Meltwater to cut PR reporting time by 75%, build influencer pipelines faster and analyze 8,000 media stories.

Chuck E. Cheese Cuts PR Reporting Time 75% with Meltwater

75% reduction in reporting time
Per reporting cycle

20 influencers in 2 days
Previously took weeks to recruit 5–10 influencers

~8,000 stories measured 
For one major campaign

How Chuck E. Cheese Cuts PR Reporting Time by 75% with Meltwater

Chuck E. Cheese

“Meltwater helps me narrow down to the actual sources I want to analyze, focus on what those pages are saying, and see why AI finds them interesting.”

“The reason why I use Meltwater’s GenAI Lens is for its flexibility and the data it highlights. Key phrases, brands, products, and people: these are the details that matter most to a PR agency.”

Meltwater Golin Ketchum customer story.pdf

Explore the capability behind this story

Golin Ketchum helps FMCG brands navigate increasingly competitive markets. Its Research and Analytics team uses Meltwater GenAI Lens to monitor how generative AI platforms portray clients and cite sources, turning that data into new PR, influencer, and website strategies. For one healthcare client, that approach transformed the brand’s presence at the most commercially valuable stage of AI discovery. Once appearing inconsistently as an “also consider” option, the brand began ranking consistently among the top three recommendations for high-intent prompts, achieving what Golin Ketchum defines as a “Leading” position. Across 5,000 monitored prompts, its overall AI visibility also rose from less than 7% to a peak of 14% in four months.

See how Golin Ketchum uses Meltwater to turn LLM visibility data into into new PR, influencer, and website strategies.

How Golin Ketchum Used Meltwater to Build a Leading Presence in AI Answers

Achieved for high-intent, purchase-stage prompts

From less than 7% to a peak of 14% in four months

Golin Ketchum

“Meltwater is a tool that I know I and my team can rely on in times of uncertainty.”

“Meltwater is continuously adopting AI at a pace that others aren't, and they're putting it into the platform in a way that makes sense. It actually provides meaningful insights that help you get to what you're looking for faster.”

TwinBear Management Customer Story .pdf

TwinBear Management, a social media agency specializing in crisis monitoring, gives its clients more than just peace of mind. The agency uses Meltwater to provide reliable, unlimited insight into the conversations happening about their clients’ brands. For clients facing reputational risks, that visibility is essential.
With consolidated social listening, media monitoring, and AI-powered analytics, TwinBear is able to move faster during critical moments, helping its clients make better informed decisions.

Learn how TwinBear Management uses Meltwater to provide reliable, unlimited insight into the conversations happening about their clients’ brands.

How TwinBear Detects Brand Risks Faster with Meltwater AI | Customer Story

How TwinBear Management Uses Meltwater to Protect Brand Reputation in Real Time

TwinBear Management

In this customer story, TwinBear Management shares how it uses Meltwater to monitor critical conversations, identify emerging risks, and help clients navigate high-pressure situations with confidence.

Learn how TwinBear:
✔ Monitors conversations across social media, news, and blogs from a single platform
✔ Detects misinformation and reputational risks before they escalate
✔ Creates real-time crisis dashboards for leadership teams in minutes
✔ Uses AI-powered insights to identify emerging narratives faster
✔ Tracks AI visibility and evolving online discovery through GenAI Lens
✔ Improves operational efficiency by replacing fragmented monitoring tools

"Meltwater is a tool that I know I and my team can rely on in times of uncertainty." — Tiffany Clark, COO, TwinBear Management

By consolidating social listening, media monitoring, crisis intelligence, and AI-powered analytics into one platform, TwinBear spends less time gathering information and more time helping clients make informed decisions when it matters most.

Ready to strengthen your brand monitoring and crisis communications strategy? Learn more about Meltwater: https://www.meltwater.com

#CustomerStory #CrisisCommunications #BrandReputation #SocialListening #ConsumerIntelligence #MediaMonitoring #AIInsights #ReputationManagement #DigitalPR #Meltwater

“On paper, we’re a small team, but Meltwater helps us punch above our weight class. It’s a sophisticated tool for sophisticated companies.”

CustomerStory-LiveOakBank.pdf

As a digital-first organization, Live Oak Bank relies on strong media relationships to amplify its story. Monitoring brand coverage and measuring communications impact were critical challenges.
Live Oak Bank uses Meltwater to power its communications workflows and help its two-person team stay informed and responsive. With a unified intelligence platform, the bank can efficiently manage communications at scale while supporting rapid business growth.

See how Live Oak Bank uses Meltwater to scale communications across a $15 billion business, strengthen media relationships, and prove PR impact.

Live Oak Bank Scales Communications Across a $15B Business

How Live Oak Bank Used Meltwater to Scale Communications Across a $15B Business With a Two-Person Team

Live Oak Bank

Live Oak Customer Story

Supercharge content creation via 56 influencers

Reach 5.8 million users with a $5 million earned media value

Track influencers, posts, and metrics at a granular level

Customer Story-Filament.pdf

Get in touch to learn more

The agriculture industry might seem like an unlikely candidate for influencer marketing. But it’s one that relies heavily on consumer trust, especially in a world where buyers are more discerning than ever about where their food comes from. 

For agriculture marketing company Filament, building trust and driving impactful change starts with them. The work they do for farmers creates a trickle-down effect that impacts other farmers, agriculture companies, brands, consumers, and greater humanity. So when a few of its clients needed help promoting their horse and chicken feed, Filament used Meltwater Influencer Marketing to recruit the help of influencers to spread the word authentically and enthusiastically.

Read this customer story and learn how Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

customer stories

Real impact, proven in practice

Kaseya

Start making decisions with confidence.