AI Enabled Consumer Insights

The internet provides a wealth of data about consumer behavior if you can turn that data into insight. Social media, consumer reviews, comments, forums, blogs, podcasts, videos; the number of channels where consumers can voice their opinions grows every year.

For brands, the problem of consumer research is no longer about how they can get customers to share their opinions, but rather how they can extract customer insights from the millions of opinions that are shared online every day. And that’s where Meltwater's Consumer Insights Reports can help.

The Meltwater consumer insights platform has access to an unrivaled pipeline of real-time social data, but it’s what we do with that data that really makes a difference for our customers. Our team comprises data scientists, market researchers, and consumer insights specialists with deep expertise in consumer research and audience insights across numerous vertical industry sectors.

This enables us to structure our data intelligently, paying close attention to the context and specific nuances of our customers’ markets. This means we can go beyond basic social listening and help them find high-value consumer insights.

To give you accurate, actionable insights across every use case our platform uses social data from a comprehensive range of sources. And because business is global, so is our data. 

As well as the major western social media platforms, we also include access from all the leading Asian services, to ensure you get the full picture. We can even plug in your own data, such as Net Promoter Score, surveys, and customer feedback. 

Our data sources include: 

• Social: X, Facebook, Instagram, YouTube, Reddit, Twitch, Pinterest, LinkedIn
• APAC: Naver, Vkontakte, Line
• Media: Online News, Broadcasts, Blogs, Reviews, Comments, Forums, Message Boards, Print
• First Party Data: NPS, Survey, Reviews, CRM

Our consumer insights tool gives you an unparalleled insight into what consumers say about your brand when they think you’re not listening. In other words, you get unfiltered, honest opinions that get to the real truths about your brand, and your competitors, based on unprompted consumer discussions in social media.

• Use the whole social web as your focus group to analyze large datasets on demand
• Tap into spontaneous feedback unbiased by interview questions
• Make meaningful comparisons thanks to industry-level and competitive benchmark drivers

This means your marketing team can easily measure the impact of all campaigns, whether they include digital, social, print, broadcast, or any other format, using consistent data and metrics across all channels.

Segmentation based on simple demographics isn’t enough anymore. These days, audiences gravitate towards online tribes based on complex interactions and relationships, with shared ideas, values and behaviors. Audience segments are more fluid and intertwined, so marketing professionals need a more sophisticated audience insights tool to gain an accurate understanding of them that goes far beyond what conventional demographics can deliver.

Our smart audience segmentation technology can help you research the different communities that exist within your broader target audiences, empowering you to target them more effectively with highly optimized marketing campaigns that make a powerful impact. Detailed audience insights will give you an understanding of the shared affinity they have for brands, media, influencers, and more.

It can give you the edge in:

• Strategic planning and positioning
• Content and messaging strategy
• Innovation, product and market development
• Influencer and outreach strategy

At the heart of consumer insights is the ability to plan strategically for the future, and we have the industry’s strongest tool for forecasting consumer trends. It can identify emerging signals in your market, with the help of our team of industry specialists, and empower you to analyze and interpret those signals into meaningful predictions about changes in consumer behavior.

• Consumption moments
• New social aspirations
• New brands or new product usages
• Key cultural moments

Easily research, identify and assess these signals to build an understanding of their likely strength and growth over time, so you can make business decisions with a higher degree of certainty. Whether you're planning advertising and marketing campaigns, media buys, developing new products, or trying to predict consumer behavior, trend forecasting gives you the intelligence you need to get it right.

Understand where your brand sits in the market and uncover active opportunities to improve your organization's consumer insights capabilities. The abundance of online consumer data has created an opportunity for brands to develop a deeper than ever understanding of their customers, competitors, and markets. Assessing the consumer intelligence maturity of your organization helps you make the best out of online consumer data.

Our platform allows you to compare segments with baselines or other audiences and create benchmarks with different segments, countries or even competitors. This way you can view competitors from the perspective of your online consumer.

We can help you research your competitors' marketing activity and performance, to give you market insight into how you compare against other players in your industry. This can also help you build a picture of which type of consumer they're trying to target with their campaigns, so you have the choice to include them in your own marketing programs.