Real-time monitoring and information updates for relevant topics are a growing priority for many companies in a digitalized world where PR and marketing professionals have to adapt to constant change.
Real-time alerts, or smart alerts as they are sometimes referred to in industry, automatically send key real-time insights about your brand, competitors, or industry trends, either to your email inbox or to the Meltwater App. Such notifications allow executives to always be informed about important developments and stay one step ahead of critical events.
Spike detection notifies you when there's an unusual change in volume regarding a specific search. It can help identify whether a brand, a competitor, or a topic is trending on social or has received wide news coverage. Receiving this information in real-time can help brands participate in social conversations as they happen, react to issues as they occur, stay informed regarding important topics, or help their agency customer's overall PR or marketing strategies.
"I’m so confident now that I won’t miss an alert that I can relax more during my off-hours. Meltwater has given us back the freedom to enjoy our home lives."
Fran Wood - Customer Service Director, Detroit Metro Airport
A Top Reach alert is sent when a high-reaching editorial source mentions keywords for your saved search.
When influential sources mention a company, competitors, or industry, it can directly or indirectly impact an organization. The Top Reach alert, therefore, allows customers to stay on top of influential editorial sources that mention their keywords. They used to notify executive leadership if their company receives high-reaching press coverage, they can then tag these mentions in their reports.
An X Influencer alert is sent when a high-reaching source on X mentions keywords for your saved search.
When an influential X handle mentions a company, competitors, or industry, it too can directly or indirectly impact an organization. After receiving this notification, marketing and PR teams can engage with influencers who are mentioning a brand and potentially create new partnerships, understand what could cause search terms to trend, and mitigate potential risks.
Pro tip: If an influencer mentions a brand, you can use Social Listening to track if this had a knock-on effect on your follower count.
An Events Alert is sent when Meltwater detects a high-impact business event (partnership, acquisition, headcount growth, etc.) for the companies you are following.
Event notifications reduce the noise by honing in on business-critical events so instant action can be taken across all organization departments. Having full visibility into your business ecosystem gives you the power to the informer versus the informed.
An Every Mention Alert is sent when a new mention appears in your saved search. A maximum of 200 alerts is sent per hour.
This alert is best used for saved searches where you want to review every mention as they happen. Examples include:
Curious about how this could help you?
Janette Fennell, Founder and President, Kids And Cars
"We get a tremendous amount of media attention and it was essential to become more efficient because we were beyond stretched. Meltwater helped us transition from being overwhelmed by Google Alerts to something more sustainable."
Javier Ruiz, Digital Marketing Strategist, H&M Mexico
"I like to arrive in the morning, log into Meltwater, and get insight into everything that's happening, instantly."
Christy Chachere, Communications Specialist, Visit Baton Rouge
"Meltwater helps us understand our reach and assess the effect a negative article could have on our visitors. Receiving real-time alerts allows us to stay in front of potentially damaging stories, tell our story and reshape the conversation."
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