As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2024 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:
- Total CEO Digital Footprint
- CEO Communication Excellence
- CEO Social Excellence
- CEO Responsibility Excellence
- CEO Investor Excellence
Contents
July 2024 CEO Echo rankings
CEO Echo for July 2024: 32% more CEO mentions
Last month, the .companion CEO metrics bot found 32% more CEO mentions than the average of the previous months. Overall, 65% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 35%. In July, CEO Echo content saw engagement rise by 335%.
49% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 51% of mentions was linked to corporate agendas. Overall, the tonality of mentions was equally positive and negative.
Total Digital Footprint
Peter Ndegwa, Safaricom CEO, dominates with 15% CEO Echo coverage
What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In July, Peter Ndegwa, CEO of Safaricom, received the highest amount of media coverage. His share of voice totaled 14.8%, the largest footprint of all top board members. In second place was Aliko Dangote, CEO of Dangote Group, with 5.8%, and Bernard Arnault, CEO of LVMH, took the third spot with 4.7% share of all mentions. 100% of conversations around Ndegwa's echo were not related to company financials, and thus were above average for agenda-driving topics and content. 1% of the Safaricom CEO's echo came from editorial media and 99% from social media. Content that mentioned Ndegwa generated 4 interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made Ndegwa the 85th most engaged CEO in the ranking. In total, mentions for Peter Ndegwa were negative significantly more often than positive. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence
GlaxoSmithKline's CEO, Emma Walmsley, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favorable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Emma Walmsley, CEO of GlaxoSmithKline, was ranked first in July. Outside of the paywall, 75% of her digital echo discussed the CEO in stories beyond financial figures. Stories generated 764 engagements per mention, signifying readers are highly interested. Furthermore, coverage was as much positive as it was negative. As a result, the response to GlaxoSmithKline’s CEO received 14.2 points. Khaldoon Al Mubarak, CEO of Mubadala came in second place with a score of 6.7 and Bilal Ekşi, CEO of Turkish Airlines, took third place with a Communication Excellence score of 2.1.
Social Excellence
Erik Engstrom, RELX’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company's attempts at this have been successful.
Last month, Erik Engstrom, CEO of RELX, topped the ranking with a Social Excellence score of 2.0 points. 37% of the conversation came from social media and his engagement was disengaged with 2 interactions per mention. Moreover, the sentiments of his mentions were 100% positive, meaning Engstrom was ahead of runners-up Alexandre Ricard, CEO of Pernod-Ricard, with 1.9 points and Rob Smith, CEO of Kion, who placed third with 1.9 points.
Responsibility Excellence
Catherine MacGregor, CEO of Engie, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In July, Catherine MacGregor, CEO of Engie, saluted us from first place in the responsibility ranking, with 32% of Engie CEO's mentions related to social responsibility topics. Her engagement rate was 191 which can be considered highly interested. The tonality of media conversations was more positive than negative. Overall, MacGregor’s Responsibility Index came to 12.7. Ivan Glasenberg, CEO of Glencore, followed in second place with 4.9 points, and António Simões, CEO of Legal & General, in third place with 4.1 points.
Investor Excellence
Giorgio Pradelli, CEO of EFG International, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In July, the .companion metrics bot identified EFG International's CEO, Giorgio Pradelli, as the top communicator for investors after he achieved 21.8 points. 94% of his mentions were related to the financial environment, which is 2.8 times this month's average. His readership was highly interested, indicated by an engagement rate of 840, and he experienced more positive than negative comments. He is followed in second and third place by Mark Read, CEO of WPP, with 16.9 points and Carsten Spohr, CEO of Lufthansa Group (4.9 points).
Source Information
- Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater
- All content is in German and/or English and publicly accessible across websites, forums, and social media
- The text and content of the CEO Echo are generated automatically by the .companion metrics bot
- All Excellence index values are based on three criteria:
1. How often the respective CEO is mentioned in a certain context
2. How many of those mentions were positive
3. How many engagements did those posts and articles received - While it is necessary to have an above-average share of mentions in the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par
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Previous CEO Echo results
- October 2023 Rankings
- November 2023 Rankings
- December 2023 Rankings
- February 2024 Rankings
- March 2024 Rankings
- April 2024 Rankings
- June 2024 Rankings
Interactive CEO Dashboard
Gain insight into which CEO's are leading today's conversation. Access the dashboard here and filter for CEO, industry, company, or country and get direct get powerful insights visualized in mentions and hashtags.
