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A highly creative storyteller who can come up with inspired ideas and turn them into even more amazing marketing campaigns, TJ Kiely leads Meltwater's global content efforts. For the past 10 years, he has been executing marketing campaigns and content programs that drive measurable results for some of the world's largest brands. 

Director of Corporate Marketing & Global Content

See all blogs written by TJ Kiely, Director of Corporate Marketing & Global Content at Meltwater. Social media management ★ digital marketing ★ ...

Author: TJ Kiely

Sales intelligence tools can be a game changer for businesses. These tools provide valuable insights into customer behavior and preferences, allowing companies to tailor their sales strategies to meet their target audience wherever they are. With the right data at their fingertips, businesses can better understand who their customers are and what they need. In turn, you’ll look like a superhero as you increase sales and customer satisfaction.

One of the key benefits of using sales intelligence tools is the ability to track customer interactions across multiple channels. You can gain a comprehensive view of each customer's journey, from the initial contact to the purchase and beyond. This data can help you identify patterns and trends to guide your decision-making and better engage your customers in the future. 

To get started with sales intelligence, you’ll need the right sales intelligence tool that gives you a complete picture of your customers.

Let’s explore the top sales intelligence tools on the market so you can get your revenue flowing faster:

Reading tip: Learn how to use chatbots to improve your sales and take a look at the best sales software on the market.

Meltwater is an end-to-end, AI-powered platform that empowers sales and marketing with comprehensive customer journey insights. Also known for our social media listening and media monitoring, our sales intelligence solution collects competitive data that will help you personalize your sales outreach.

Its data-driven features empower your sales strategy in several ways:

Identify trends or market shifts in real time

Learn about potential new competitors in the market

Meltwater sales intelligence offers intel into

The more you know about your competitors and their sales processes, the better you can reverse-engineer what they’re doing and tailor your own processes.

Our platform does an exceptional job of collecting and aggregating this data on your behalf. You can customize your dashboards to see the analytics that are most important to you. With a single source of truth, BDRs can improve how they prospect, cross-sell, and onboard customers without spending hours on competitive analysis.

Get your free tour of our platform today!

ZoomInfo takes a multi-pronged approach to business intelligence. Its platform covers sales prospecting, ABM and conversions, employee recruiting, and operations.

Focusing solely on the sales side, users can build databases of B2B businesses based on their Ideal Customer Profiles. Its large database of contact information (including phone numbers and email addresses) gives users direct access to decision-makers, helping to shorten the sales cycle.

This sales intelligence software also captures things like phone calls, conversations, and emails. The software can analyze all of the above to help sales teams create more impact with their outreach and build on their past successes. 

Prospecting is hard. Salespeople spend a significant amount of time just trying to find leads to connect with. And when they find them, it takes an average of eight attempts to reach a prospect by phone.

Cognism gives back some of this time. As a database of B2B phone numbers and emails, this sales intelligence tool makes prospecting more efficient and effective.

At its core, Cognism is designed to provide sales teams with access to up-to-date information about potential customers, particularly those who are ready to make buying decisions. Sales teams can have more conversations and spend less time searching for contact information.

It also satisfies GDPR compliance requirements by not contacting people who are on the Do Not Call list. 

With Uniqode's digital business card solution, you can easily switch from paper to digital in a few clicks. The whole solution is focused on simplifying the creation and sharing of your digital business identity – no extra app is required for a hassle-free experience.

The two-way contact-sharing feature is a unique feature, effortlessly capturing leads when sharing your card with prospects. You can also keep your cards accessible in Google or Apple Wallet pass, ensuring they're always within reach. Admins can centrally manage organization-wide cards without needing an extra app.

The solution redefines sales intelligence with a user-friendly, no-frills solution. Perfect for modern businesses, it enhances networking and streamlines lead generation effortlessly. 

LeadSquared is a sales and marketing automation CRM that helps businesses gain insights into customer's preferences, buying patterns, and sales trends. It also automates manual tasks and helps sales reps prioritize leads and deals based on their previous interactions. It's an essential tool for businesses that run high-velocity sales, require field sales management, and improve pipeline flow. 

LeadSquared allows sales team to monitor lead movement in real-time and track every interaction. The tool can be customized to cater to specific business challenges across various industries. It can also be integrated with all your lead generation sources and other third-party tools to centralize all customer information. 

Capitalizing on companies who are already looking at your products and web pages is what Leadfeeder does best.

As one of the best sales intelligence tools for lead generation, Leadfeeder uses website traffic data to generate new prospects. It reveals whose behind your traffic so you can follow up with real people who have shown interest in your product, service, or company.

This sales intelligence platform includes lead scoring and segmentation so you can allocate your time. Segment leads based on their potential to convert. The tool will also automatically score leads based on their web actions. You can sync this data with your CRM to gain a comprehensive view of your sales pipeline.

The platform offers a free trial for 14 days so you can see how it might fit into your sales process. 

UpLead is a sales intelligence software that provides businesses with access to high-quality B2B contact and account data to help them generate leads.

One of the key features of UpLead is its database of millions of B2B contacts. This database is constantly updated to ensure businesses have access to the most current and relevant data. Using UpLead's 50+ search filters, businesses can easily find and target good-fit prospects based on industry, location, company size, and job title.

Other notable features include real-time email verification, mobile phone numbers, intent data, and data enrichment that you can export directly to your CRM. 

Clearbit sales intelligence software focuses on timely engagement. The platform helps users create an ideal customer profile using more than 100 firmographic and technographic data points. This in-depth level of detail can lead to better targeting and more precisely tailored campaigns.

It enriches your website data to help you turn anonymous traffic into real conversations. Identify who is visiting your website and know how to contact them, all in real-time and all based on intentional outreach.

Clearbit also helps you score leads so you can decide where to focus your efforts. This helps you speed up the time to close and reach your sales targets faster.

In total, this sales intelligence solution offers a comprehensive database solution that simplifies the prospecting process and helps you approach each lead in the right way.

Launched as a Google Chrome browser extension, Datanyze makes it easy to find contact information without switching to new tools or tabs. It displays mobile numbers, direct dial numbers, and email addresses when viewing LinkedIn profiles or company websites.

In addition to contact data, Datanyze’s market reports provide a wealth of information on leading industry-specific companies and categories. Learn who’s leading conversations and sales so you can find your next best-fit clients.

Among the most recognized names in sales intelligence platforms, LinkedIn Sales Navigator is designed to help sales professionals and businesses identify, target, and engage with potential customers on LinkedIn. 

One of the key features of LinkedIn Sales Navigator is its lead search functionality. This allows users to search for potential customers using a wide range of criteria, including job title, company size, industry, location, and more. The platform will also recommend leads and prospects based on your previous activity. Deploy leads to your CRM with a single click and easily integrate them with your current sales processes. 

Using LinkedIn data, Sales Navigator will update you if a lead changes jobs or companies so you can tailor your follow-up accordingly. These real-time insights come in handy when staying connected to decision makers.

Another notable feature is the ability to send InMail to more than 500 million contacts, even if you’re not connected with them. Users can send up to 50 InMail messages monthly to drum up leads and make new introductions.

Vainu leverages automation to reduce the time-consuming process of integrating leads with your CRM pipeline.

Let Vainu help you find your ideal client, then access complete company profiles to learn more about them. This allows you to have more informed conversations once you connect with a prospect. 

Speaking of which, Vainu also provides guidance on which accounts to connect with at any given time.

With automated triggers, you can trust data to trigger sales conversations at the right time. For example, if someone fills out your contact form or downloads a gated asset, you can gain a complete picture of that company even if they don’t fit your target customer profile.

Part business contact database and part buying signal database, DiscoverOrg provides actionable B2B sales intelligence. Tailored for go-to-market intel, the platform helps sales reps pinpoint better leads with real-time buying signals. 

Once you define your ideal profiles, the platform’s data can connect you to the right person to speak to. From there, you can identify, score, and track new leads for more effective follow-up.

With features for account-based marketing, this platform is ideal for creating alignment between sales and marketing teams.

Take an Informed Approach to Sales with Meltwater Sales Intelligence

Sales intelligence platforms are designed to help you sell smarter. With prospecting and research taking up valuable selling time, Meltwater is helping you to reclaim your time so you can consistently hit your targets.

Our sales intelligence solution offers a comprehensive, accurate contact database, advanced competitive intelligence, and real-time business alerts, and many other features to help your business smash its sales goals.

Get ahead of your competition with the latest customer and market insights. Here are the best sales intelligence tools to increase your ROI in 2025.

12 Best Sales Intelligence Software Tools 2025

Search engine optimization (SEO) is a never-ending race — win or lose, you’re on to the next one before you can catch your breath. Marketers often find themselves in a rush to keep up with the latest trends and strategies. But as with many aspects of digital marketing, success is all about working smarter, not harder. Listening to a search engine optimization podcast is a great “hack” that can help you get ahead.

Rather than poring through countless articles, data, research, and content, marketers can listen to SEO podcasts to get bite-sized insights from industry experts. Get to know the current lay of the land, what’s trending, and what’s flat-out not working so you know where to direct your efforts.

Consider this your cheat sheet of the best 14 SEO podcasts in 2024 — start listening and learning:

The SEO Podcast: Unknown Secrets of Internet Marketing

Need some more content to get into the SEO game? Here are our reading recommendations: How to Write SEO Optimized Content, YouTube SEO Tips: How to Optimize Your Videos for Search, How to Optimize a Press Release for SEO, Free Webinar: Harnessing PR to Drive SEO

The SEJ Show is hosted by Brent Csutoras and SEJ Founder Loren Baker, who cover a wide range of SEO topics and conduct in-depth interviews with industry experts.

The official podcast of Search Engine Journal, it’s the best resource for learning about Google algorithm updates, PPC ad compliance, content marketing, and the nitty-gritty details of paid ad campaigns and conversion optimization.

Listen to The Search Engine Journal Show on

The official website of "The Search Engine Journal Show"

Hosted by SEO consultant Dan Shure, Experts on the Wire is a highly popular SEO podcast with more than 750,000 downloads to date.

Newcomers can access more than 120 episodes to learn more about SEO-related topics, trends, tactics, tools, and tips. Top names in SEO have appeared as guests, including Rand Fishkin, Annie Cushing, and Noah Kagan.

The official website of "Experts On The Wire"

Hosted by Barry Schwartz, this SEP SEO podcast covers the latest news and updates in the world of search engine optimization.

Listeners can expect roundups of recent search headlines related to Google and Bing, along with all things SEO, SEM, PPC, and organic content.

Recent episodes have also included perspectives and tips on AI content and tools.

Episodes are usually short (about 11-15 minutes or so), making it easy to work this podcast into your daily playlist.

Listen to the Search Engine Roundtable on

The official website of the "Search Engine Roundtable"

Hosted by Kate Toon, this podcast offers practical SEO advice you can put to work immediately.

There are also plenty of interviews with SEO experts who answer common questions. Kate and her guests share real case studies and data, vetted techniques and SEO tips, and advice on everything from link building to keyword research.

The official website of "The Recipe for SEO Success"

The Best SEO Podcast: Unknown Secrets of Internet Marketing

Struggling to demystify search engine optimization? This weekly podcast unmasks some of these mysteries in a way that’s easy to understand. With more than 500 episodes to date, the podcast leaves nothing out when it comes to SEO talks. From beginner content to optimizing images and videos to avoid getting crushed in the rankings with every Google update, this is one of the most well-rounded and authoritative SEO podcasts you’ll listen to.

Listen to Unknown Secrets of Internet Marketing aka The Best SEO Podcast on

The Women in Tech SEO Podcast is a bi-weekly podcast featuring women in the SEO space.

Spanning more than four seasons, each episode centers on a different guest and their first-hand experiences with search engine optimization.

From learning how to scale an agency to overcoming imposter syndrome, women help other women navigate the industry and expand their careers as SEO experts, consultants, agency owners, and content creators.

Listen to the Women in Tech SEO Podcast on

The official website of the "Women in Tech SEO" podcast

Hosted by Erin Sparks, this weekly podcast covers SEO, digital marketing, and technology trends in the form of interviews with marketing and SEO experts.

A weekly news dive is a common format for the show, but you can also expect technical SEO episodes on schema, AI, E-E-A-T, and paid media.

Hosted by Gael Breton and Mark Webster, this SEO podcast focuses on building authority websites and covers on-page and off-page SEO, content marketing, and online business strategies.

The premise here is all about growing a successful online business, and SEO gives website owners the visibility they need to compete.

By leveraging SEO and concepts like E-A-T and E-E-A-T, listeners can walk away with actionable insights to help them soar in the rankings.

Authority Hacker also has a popular YouTube channel for those who prefer visual conversations.

7 Most Effective Link Building Tactics in 2023

Listen to The Authority Hacker Podcast on

Listening to an SEO podcast is a great way to get tips, learn about trends, and stay in touch with the industry. Start streaming search optimization podcasts!

The 14 Best SEO Podcasts 2025

Once considered a niche form of marketing, influencer marketing has become an essential part of many digital marketing strategies. Influencers have built-in audiences, are trusted sources of information, and can help you boost social media engagement.

To reap these and other benefits, though, you’ll need to partner with the right influencers and grow those relationships — a feat that’s easier with the right influencer management platforms and tools.

An influencer management platform can help brands identify the right influencers for their campaign, track influencer campaign performance, and analyze data to improve results.

These tools are invaluable for building relationships with influencers by providing features such as contract management, payment processing, and communication tools. By using an influencer management platform, brands can save time and resources while also achieving better results.

Tip: Download your free social influencer contract template here. If you want to make sure your brand is always on-point, take a look at the best brand management software, platforms, and tools on the market.

Let’s explore some of the best influencer management tools to support your marketing strategies.

In this post, we'll take a look at the following top 10 influencer campaign management tools:

Tip: Download your free Influencer Marketing Platform Buyer’s Guide.

Meltwater's influencer marketing solution provides a number of advantages for brands looking to effectively manage their influencer relationships. Whether you're an agency, an enterprise, or a small team, our influencer platform brings confidence to your influencer marketing campaigns.

Meltwater's comprehensive influencer database across all major social media platforms allows brands to quickly and easily identify relevant influencers in their industry with confidence. It also provides detailed insights into each influencer’s reach, engagement, and influence.

Avoid fake influencers with inflated numbers or those who don’t have a highly engaged audience, both of which can stifle your influencer marketing ROI.

Meltwater makes it easy to connect with influencers and track interactions over time. Brands can use the platform to directly contact influencers and collaborate on content creation or product promotion. You can also measure the ROI of each influencer campaign from within the platform, thanks to automated reporting and analytics.

With leading AI-powered social listening, Meltwater can give you additional insights into how your audience feels about your influencer content. Learn which influencers your target audience already knows, who they like and dislike, and whether your influencer is helping or harming your brand.

Social listening helps to remove a lot of the risk of using influencers. If they negatively impact your brand image, you’ll know as soon as possible and can start damage control measures before the situation gets out of hand.

Read our customer story with Talika / DBL, a French beauty brand that used Meltwater to manage an influencer campaign that generated more than 40,000 organic impressions on Instagram stories and drove more than 1,000 profile visits.

Curious to see it in action? Request a 15 minute demo!

A leader in full-service influencer management tools, Klear helps brands and businesses connect and collaborate with influencers. The end-to-end platform streamlines every part of the process, including finding and vetting influencer partners, measuring an influencer’s engagement rate, tracking the campaign’s progress, and more.

Its easy-to-use interface doesn’t take away from its power, though. Quickly filter your searches by category, geographic location, level of influence (nano influencers, micro-influencers, mega influencers, etc.), social platform, and other key items.

Once you make a connection, keep managing the relationship with Klear’s purpose-built Influencer CRM:

It centralizes all of your communications

automatically generates affiliate links and tracking codes

Klear gives you hands-on quality in a low-lift environment, allowing you to improve your influencer relationship management with ease. Take a look at The Total Economic Impact™ of the Klear Platform.

One of the most user-friendly influencer marketing platforms on this list, Grin is built solely for ecommerce influencer marketing.

Similar to other influencer management platforms, Grin helps marketers with influencer discovery and connecting with potential influencers. It acts as a CRM software in managing all of your conversations, outreach, and product seeding in the same place.

If you’re on the fence about multiple influencers, Grin’s influencer scoring system can rank content creators based on their relevance to your target market. Advanced analysis tells you more about your target audience beyond basic demographics so you can form great partnerships and get results.

Grin is a great campaign management platform to fuel your influencer marketing programs and see where you're moving the needle.

Chances are, you have plenty of current customers who would be happy to promote you to their own social circles. CrewFire makes it easy to create influencer programs where you find these customers and turn them into brand ambassadors.

Using social listening technology, you can find people who are already talking about your brand (in a good way, of course). From there, simply add them to your CrewFire community and start collaborating.

This influencer management tool is specializing on nurturing brand ambassadors. You can upload content within the app, segment your CrewFire audiences, and even incentivize your brand ambassadors.

Also known as AspireIQ (and Revfluence before that), Aspire helps you quickly identify top-performing influencers in your niche so you can reach out and introduce yourself.

This influencer campaign management platform makes communications a breeze, thanks to time-saving features like terms and conditions templates and automated product seeding.

The massive creator marketplace on Aspire also helps your agency save time in finding collaborations. Creators can send you proposals if they want to work with you, allowing you to put some of the influencer management processes on autopilot.

Formerly called ShopandShout, Creator.co offers a dual-nature platform for creators and influencer managers.

On the brand side, users can manage influencer campaigns end to end or outsource it to the platform’s managed service center. Brands can also use the platform to create affiliate programs and tie them directly to their ecommerce stores. Creator.co also offers a marketplace where brands can list themselves and get found by creators.

This influencer management platform’s creator database is relatively small compared to other platforms — about 100K registered users. However, it also allows you to search more than 500 million social media profiles through the platform and filter your options based on specific criteria.

Promoty helps you get the most out of your branded content by helping you manage all of your influencer collaborations in one place. This keeps all of your user-generated content at your fingertips so you can repurpose it, track its success, and know what’s out there with your name attached.

Inside the influencer management platform, you’ll find Promoty’s Influencer CRM. It helps you find influencers on TikTok, YouTube, and Instagram and add their details directly to the platform.

Tip: These are the best Australian TikTokers, the top Philippine TikTokers, the best South African TikTokers, the biggest Australian YouTubers, the top South African Instagram influencers, the top global Instagram influencers, and the best Australian (Instagram) Influencers.

With Promoty's database of more than 100 million creators, you can filter your search options by audience, interest, or other criteria. The in-app chat feature lets you talk with influencers in real-time, all from within the platform.

Overall, this influencer campaign management platform is a huge time saver and will keep you organized and on track.

Afluencer is one of the few influencer management tools on this list that includes Facebook. While platforms like TikTok and Instagram are historically known for their role in influencer marketing, Facebook continues to be a great connection between brands and new audiences.

What’s unique about this platform is that you can take an inbound approach to influencer collaborations. Simply post a collab opportunity and influencers can send in their applications.

Afluencer does most of the recruiting for you based on your specific needs and use cases so you can focus more on forming great relationships and spend less time on vetting.

One of the best-in-class names in influencer campaign management, Influencity’s all-in-one platform organizes all of your influencer marketing efforts.

Analyze the results from each of your influencers

One of Influencity's key features is the local influence factor, allowing you to find influencers in specific geographic markets. Predictive analytics adds an extra layer of confidence by helping you vet your shortlist.

Once you form connections, you can assign tasks, share content, establish campaign timelines, and track the progress of each campaign from within the platform.

Mainly used as a referral management solution, Tapfiliate is increasingly being used to manage influencer relationships. This influencer management platform makes it easy to issue influencers their own unique referral links or discount codes they can share with their audiences. When one of their fans clicks the link and makes a purchase, Tapfiliate will automatically attribute that sale to the influencer.

What’s more, influencers can access their own branded self-serve dashboards within Tapfiliate. Here, they can find self-service links, codes, and other marketing materials on demand. You’ll be able to track their contributions via your own dashboard and KPIs, spot your most active influencers, and prove influencer ROI.

Using the Best Influencer Management Tools for Success

Influencer marketing continues to play a bigger role and earn a larger slice of the content marketing budget each year. With the majority of companies having used influencer marketing at least once, it’s essential to continue upping your efforts with the right influencer management tools.

Take a closer look at Meltwater's influencer marketing solution that combines the power of AI-driven data, social listening, and content management into a single interface. Manage all of your influencer relationships, send them through a data-driven vetting process, and spend your influencer budget wisely. Meltwater handles all the tracking for you and will keep tabs on the content your influencers are posting, helping you protect your brand.

Thank you! A representative will be in touch shortly.

Managing influencers can easily become a full-time job. These influencer management tools and software simplify the process without losing the human touch.

Top 10 Influencer Management Platforms & Tools in 2025

Every business has a reputation. Some companies allow their reputations to develop organically, but the most successful companies proactively manage them. They do that with reputation management companies or online reputation management (ORM) software.

You can take charge of your reputation by working with a reputation management firm. 

These companies monitor conversations on your behalf. They help you come up with responses for negative publicity. They keep you informed of how people view your brand or business.

There’s a lot of overlap between reputation management services. So, we’ve rounded up the best companies and software to help you manage and improve your reputation.

Why You Need Reputation Management Companies

Should You Choose a Reputation Management Company or Software?

Top Reputation Management Companies and Software for SMBs

Top Reputation Management Companies and Software for Enterprise

How to Choose the Best Online Reputation Management Service

"My reputation is flawless," you say. "People love our business. Sales are up. Word-of-mouth feedback is consistently positive. No search engine shows anything negative about us." So why would you need reputation management?

If your business has built a positive image, we know you’d like to keep it that way. If you encounter negative conversations online, you can nip them in the bud with reputation management.

Reputation management is a piece of the larger brand management and social media marketing puzzle. The goal is to help companies know at all times what consumers are saying about the brand and how they feel about it. Then, you can take advantage of opportunities to put the brand in a positive light.

Purpose-built tools provided by online reputation management companies monitor social media and other sources for brand mentions. They track:

These online reputation management tools also provide you with real-time alerts. Take quick action before a person’s opinion (or worse, a large news media outlet) deals damage to your brand image.

Brands can do all these things manually. But it’s a costly effort that requires focused resources. Making software or online reputation management companies part of your strategy leads to better results.

Tip: Learn more about brand tracking, brand monitoring, and brand tracking software.

Deciding you need reputation management is the first step. Your next priority is to explore your options for the right companies and tools.

Firm or software? There’s not necessarily a right or wrong answer.

Reputation management software allows you to manage the process yourself. It becomes part of your in-house operations. 

For instance, Meltwater’s social listening and media monitoring platforms keep track of your reputation online. The platform sends you real-time alerts about negative content so you can act immediately and prevent a social media crisis from bubbling up. You gain full control over the process and can manage your brand reputation in the way you see fit.

Pros & cons of reputation management software

Ability to follow spikes and conversations on-the-go

Other companies prefer to outsource their reputation management to specialist companies. These companies use many tools and team members to create comprehensive reputation monitoring. A reputation management firm offers the added value of experience, meaning your rand won’t have to figure out a strategy from scratch.

Pros and cons of using a reputation management firm

Multiple clients could mean longer lead time for alerts

How you approach reputation management services is up to you. In either case, here are some companies and software to explore.

Smaller businesses and brands often have smaller budgets. They need to get as much value from their investment as possible. Here are our top picks for SMB reputation management companies.

Best For: Comprehensive reputation management services

NetReputation is a cutting-edge online reputation management company for small businesses. NetReputation suppresses negative chatter by creating more positive, high-ranking content. 

For businesses and individuals, the company takes a five-step approach to fix reputations quickly. Once that's done, the company continues to use best practices to maintain your reputation.

$1,000 minimum for projects. $100-$149 average hourly rate. (Source: Clutch.co)

Best For: Online privacy protection for individuals

Tailored for small brands and high-profile individuals, BrandYourself focuses on online brand optimization. BrandYourself takes a privacy-first approach to reputation management. It cleans up any negative chatter or feedback that might appear in search results. 

Job seekers trying to put their best foot forward and consumers that suffered from identity theft most commonly use this tool. BrandYourself scans the internet for reputational risk factors. Then, it creates a custom action plan to address things like unflattering social media posts and images.

Personal branding — help building an air-tight and impressive online presence

Best For: Creating favorable online research results

Gadook turns reputation management into reputation marketing. It goes beyond the self-service approach. Its expert insights remove much of the guesswork. Gadook supports brand building with services that include:

The company also provides website design and content refurbishing for company rebrands.

Between $500 for a personal account - $2,500 for corporate services

Best For: Combating current reputational crises

Igniyte works with global brands and individuals to improve their online reputation management. Igniyte works on both preventative strategies as well as current reputational crises. Examples of its services include:

Don't leave your online reputation to chance! Check out these online reputation management companies to help you harness your reputation.

Top 8 Online Reputation Management Companies in 2025

Getting your brand noticed and not just seen is arguably becoming harder. The bar to entry for new brands is lowering, thanks to digital technology and talent access across borders. 

Consumers are constantly bombarded with advertising messages—as many as 10,000 ad impressions per day—which leads to overstimulation and a reluctance to retain information. But a strong PR campaign can be game-changing for brands that want to break through the noise and be remembered. 

Unlike traditional advertising or marketing, a PR campaign is designed simply to get people talking. It’s a way to put your brand in the spotlight, drum up some press, and make a lasting impression on your audience. 

What exactly goes into a great PR campaign? Let’s look at some specifics as well as some of the best recent PR campaign examples from 2024.

Why Should Campaigns Be Part of Your PR Strategy?

Read our recap of 10 of the best PR campaigns of 2024. Find out which brands are getting PR right, why these campaigns stand out, and what to learn from them.

TJ Kiely

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