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TJ Kiely

Director of Corporate Marketing & Global Content
TJ Kiely - Director of Corporate Marketing & Global Content at Meltwater

A highly creative storyteller who can come up with inspired ideas and turn them into even more amazing marketing campaigns, TJ Kiely leads Meltwater's global content efforts. For the past 10 years, he has been executing marketing campaigns and content programs that drive measurable results for some of the world's largest brands.

A pink typewriter in the center of the image with a blank white piece of paper sticking out of the top. When writing a story, every storyteller begins with an empty blank piece of paper, and this blog post describes the process of the art of storytelling.

Marketing

Brand Storytelling: What It Is and Why It's Important

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An image of a white chat bubble with five stars in the center. The stars are cut out of the paper chat bubble so that you can see the blue background underneath. The image represents an online review that marketing teams may find or manage using an online reputation management software.

Marketing

The Best Online Reputation Management Services & Software 2025

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illustration of a tablet with competitive charts representing a competitive matrix

Marketing

What Is a Competitive Matrix? How to Analyze Competitors

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A large telescope set against a light teal backdrop. The telescope is a visual metaphor for the process of monitoring brand mentions on the internet, which is known as brand monitoring.

Marketing

Brand Monitoring: How & Why You Should Keep Track of Your Brand Mentions

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illustration of hashtag symbols surrounded by icons representing hashtag analytics

Marketing

Hashtag Analytics: Boost Engagement with Smarter Hashtags

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illustration of a little robot in an iphone screen waving at a ring light representing AI in influencer marketing

Marketing

AI for Influencer Marketing: Boost ROI & Efficiency

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A giant checklist with two items checked off the list. A PR manager has a number of tasks to do in their day, so having a clearly defined checklist is critical to executing on a public relations strategy.

Marketing

The Basics of Public Relations (PR): Meaning & Examples

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An illustration of a magnifying glass over a computer monitor displaying graphs and metrics, representing brand monitoring tools.

Marketing

The 10 Best Brand Monitoring Tools

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illustration of a laptop with an AI robot helping create content representing AI content creation

Marketing

Generative AI Content Creation: The Future of Creativity

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An image of a pair of binoculars on a pale purple background, symbolizing PR monitoring.

Marketing

What Is PR Monitoring? Tools, Tips & Benefits Explained

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illustration of a megaphone and an AI bot icon representing AI in public relations

Marketing

How Does AI in Public Relations Work?

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AI in marketing comes with the promise of getting insights from data faster. Here in this image, we can see a stylized version of a bar graph with a lightbulb leaning against the chart.

Marketing

AI in Marketing: Essential Insights for Driving Success

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illustration of an AI microchip with a smartphone, message, and email icons representing ai communication tools

Marketing

Top 12 AI Communication Tools

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illustration of a robot surrounded by icons representing ai marketing tools

Marketing

Top AI Marketing Tools to Automate & Optimize Your Strategy

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illustration of a desktop monitor and smartphone with charts and graphs representing earned media monitoring

Marketing

Earned Media Monitoring: How to Track Your Brand’s Impact

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illustration of a laptop with a magnifying glass showing SEO, SWOT, and CSAT representing competitive intelligence tools

Marketing

Best Competitive Intelligence Tools & How to Use Them

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illustration of an AI microchip connecting to a notepad and megaphone representing the best ai tools for pr

Marketing

7 Best AI Tools for PR

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Large yellow light bulb next to a large blue megaphone on a dark pink background. How to create a PR Strategy blog post

Marketing

How to Create a PR Strategy

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An image of a laptop with Meltwater social listening solution pulled up on the screen. The screen shows a social listening dashboard highlighting brand mentions and sentiment graphs. Meltwater is a popular social listening alternative to Brandwatch.

Marketing

The Best Brandwatch Alternatives 2025

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An image of Meltwater social management solution called Engage. Compare Meltwater social media management software with Sprinklr in this blog post.

Marketing

The Best Sprinklr Alternatives 2025

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Illustration of a variety of icons representing Brand Metrics

Marketing

10 Brand Awareness Metrics to Measure Your Performance

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A set of blocks: two large yellow cubes and a smaller pink cube. The pink cube clearly stands out from the other yellow cubes, which makes this image the perfect fit for our blog on brand extensions and how to include them in your strategy.

Marketing

Brand Extension Explained: How to Make It Work for Your Business

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Looking for an alternative to Hootsuites social media management solution? This image shows a pink laptop with Meltwaters social management software on the screen. In this blog, we explore alternative social media solutions to Hootsuite.

Marketing

The Best Hootsuite Alternatives 2025

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An image of a phone face with Instagram colors and a white Instagram logo in the center. The phone is surrounded by various social media symbols like an at sign, hashtag, and heart. These all symbolize how top Instagram influencers can amplify brand messages.

Marketing

The 25 Top Instagram Influencers [Global List]

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Row of blue chairs on blue background with one chair lit up yellow. Why employee advocacy is important, blog post

Marketing

What Is Employee Advocacy and Why Is It Important?

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Large TikTok logo illustration on black background. All TikTok stats you need to know

Marketing

45 TikTok Stats You Need To Know [2025]

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A clapboard, speech bubble, and coins float around a laptop playing a video in this image for a blog about YouTube statistics.

Marketing

20+ YouTube Statistics Marketers Need to Know in 2025

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an illustration of color swatches representing corporate identity

Marketing

Building a Strong Corporate Identity: Key Elements and Strategies

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illustration of an astronaut above a smartphone with marketing charts representing generative AI in market research

Marketing

Generative AI in Market Research: Enhancing Insights and Decision-Making

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illustration of a golden thumbs up emoji representing brand loyalty

Marketing

Brand Loyalty: Strategies to Build and Retain Customers

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illustration of the bluesky logo with sparkles representing bluesky marketing

Marketing

Bluesky Marketing Guide: Tips for Effective Marketing Strategies

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Illustration of the Snapchat logo surrounded by heart, fire, and star emoji icons representing snapchat marketing

Marketing

Effective Snapchat Marketing Strategies for Business Growth

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illustration of the Threads logo and the Bluesky logo on either side of a silver trophy representing bluesky vs. threads

Marketing

Bluesky vs. Threads: What’s the Difference?

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illustration of a little robot holding a big pencil and writing on a pad of paper representing ai-generated content examples

Marketing

AI-Generated Content Examples: Unlocking Creative Potential

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Illustration of data, time and money to showcase influencer marketing costs, pricing, and rates

Marketing

Influencer Marketing Costs 2025: Influencer Rates per Channel

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illustration of an iphone with a snapchat logo in the center of the screen representing snapchat discover

Marketing

What Is Snapchat Discover and How Does it Work?

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illustration of a desktop computer monitor with a funnel being filled with different customer icons representing customer journey analytics

Marketing

Customer Journey Analytics: Full Guide

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illustration of an internet browser window with different charts and graphs surrounded by social media logos representing social media competitor analysis

Marketing

How to Do a Social Media Competitor Analysis: Full Guide

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illustration of a smartphone with star ratings and thumbs up icons to represent review management

Marketing

Online Review Management: How to Monitor and Improve Brand Reputation

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illustration of different smiley face emojis above a chart representing sentiment analysis tools

Marketing

Top 20 Sentiment Analysis Tools

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