How to Build an Influencer Marketing Strategy That Works

In today's world of Instagram celebrities and Twitterati, it takes more than just a feature on the evening news and a good press release to win over your customer’s attention.

Even the most traditional companies now recognise that influencer marketing is not only here to stay, but something that is playing an increasingly important role in shaping the perceptions of your target market. The question is however… how do you build an influencer marketing strategy that actually works?

Well, we’re happy to announce that we’re bringing you a step-by-step guide to give you the upper hand for 2018 and beyond. We’ve partnered with the brand that brought you Chetan Bhagat’s memorable Reeboot 100 campaign, Reebok India.

Join Meltwater and Twitter India's Kanika Mittal, ex-Reebok Marketing Director, as we unpack what it takes to build an influencer marketing strategy that achieves real business results.