Innovation insights Q2: Maximising Digital Trends & Releases for PR

Today, information moves faster than ever before, meaning PR professionals have a lot on their plate. From being proactive in managing crises and monitoring brand reputation, to coming up with new ideas to engage with their audience and stakeholders in real-time, the modern PR landscape is full of risks and opportunities. But what if you could harness the power of AI-based technologies to get the upper hand?

In our second edition of our "Innovation Insights" masterclass series, you'll hear from Charlie Ayling our Head of Marketing EMEA (EN), Sarah Mulvin, Key Account Manager and Natalie Vass, Product Specialist at Meltwater. They will cover the latest trends in PR, then share  concrete examples of how to use Meltwater tools - including the exciting integration of Chat GPT - to assist you in your daily tasks and help you come up with the best ideas for your next campaign.

What you'll learn:

• How to utilise automatically-generated PR insights to temperature test your audience, aligned to specific topics
• How to anticipate crisis communication and monitor your brand by detecting negative narratives before they escalate
• How to implement AI-generated suggestions for your online communication (for direct use or simply for inspiration!)