May 11-12, 2027, New York City

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Speakers

Summit Agenda

Pre-Event
Day 1
Day 2
Track 1: Signals from the top
Track 2: Impact in Action
Track 3: The Brand Toolbox
8:00 - 9:00 AM

Registration & Coffee

Arrive early, grab a coffee, and get settled before the day kicks off. Beat the lines, connect with fellow PR, comms, and marketing leaders, and secure your seat for a powerful morning of insights that will set the tone for everything to come.

9:00 - 9:50 AM

A New Age of Intelligence: Meltwater Product Keynote

Keynote
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John Box, Chief Executive Officer, Meltwater
Chris Hackney, Chief Product Officer, Meltwater
Aditya Jami, Chief Technology Officer, Meltwater

9:50 - 10:35 AM

A Conversation with Gwyneth Paltrow - Intentional Everything: Reinvention with Purpose

Keynote
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Gwyneth Paltrow, CEO & Founder, goop
Alexandra Bjertnæs, Chief Strategy Officer, Meltwater

10:35 - 11:15 AM

Networking Break

Enjoy a refreshment. Connect with our event sponsors and partners. Explore new solutions, see live demos, and have real conversations about what is next for your brand.

11:15 - 11:45 AM

How to Drive Brand Visibility in the AI Answer Engine Era

Track 1: Signals from the top
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Palmer Houchins, VP of Marketing, G2
Jenny Force, VP, Global Marketing, Meltwater

Beyond the Campaign: The Architecture of Long-Term Creator Strategy

Track 2: Impact in Action
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Deepa Lakshmin, Director of Social Media, Lonely Planet
Shalayne Pulia, Social Contributor Manager, Lonely Planet

Questions That Matter: Social Intelligence & What’s New in Explore

Track 3: The Brand Toolbox
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Michael Capone, Director, Integrated Insights & Research, Novartis
Samantha Monk, Sr Enterprise Account Manager, Meltwater
Nick Patsiopoulos, Senior Director, Product, Meltwater

12:00 - 12:30 PM

How to Win in CSR

Track 1: Signals from the top
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Hilary Smith, EVP, Corporate Social Responsibility, NBCUniversal

Trust, Truth & Technology: The New Reputation Playbook in the Age of AI

Track 2: Impact in Action
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Andrew Farmer, Global Head of PR and Editorial, YouGov
Pete Pachal, The Media Copilot
Carmen Simon, Enhancive

Beyond the Algorithm: Mastering Your Brand's Identity in the Age of AI

Track 3: The Brand Toolbox
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Cody Crawford, Product Marketing Manager, Meltwater
Nate Pallen, Senior Director, Product, Meltwater

12:30 - 1:30 PM

Lunch

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1:30 - 2:00 PM

Authority Wins: LinkedIn, UGC & the New Rules of AI Search Visibility

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Gina Kleiner, Senior Director of Product Marketing, LinkedIn
Chris Hackney, Chief Product Officer, Meltwater

2:15 - 2:45 PM

How to Turn Social Listening into Strategic Intelligence

Track 1: Signals from the top
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Russell Pinke, Group Director of Data + Insights, Weiden + Kennedy
Amanda Mulligan, Director of Social Media and Creators, McDonald's

Insights on Using AI and Data to Deliver Personalized Content That Actually Drives Impact

Track 2: Impact in Action
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Katrina Lucking, Novartis

Mastering LLM Visibility

Track 3: The Brand Toolbox
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Nate Pallen, Senior Director, Product, Meltwater

3:00 - 3:30 PM

“JARVIS, what am I looking at?” The First Question Brands Should Ask Before Responding Online

Track 1: Signals from the top
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Jonathan Rosen, CEO, Orchestra
Dan Brahmy, Co-founder & CEO, Cyabra

Modernizing Communications: Building for a New Era

Track 2: Impact in Action
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Sarah Myles, Head of Communications Strategy, Insights, and Operations at McDonald’s
Sarah Elizabeth Graham, Head of Comms & Experiential Marketing, Patreon

What Do You Want to Be Known For? Turning Keywords Into Coverage in an AI-Search World

Track 3: The Brand Toolbox
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Crystal Jennings, Vice President of PR & Business Solutions, LT.Agency

3:30 - 4:00 PM

Networking Break

Take a moment to recharge. Grab a refreshment, meet with Meltwater experts for live product demos, or connect with fellow users in mCommunity. Whether you are exploring new features or swapping success stories, this is your time to engage.

4:00 - 4:30 PM

Don't Just Say It. Prove It.

Track 1: Signals from the top
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Paul Wendel, Senior Director, Purpose Communications and Strategic Engagements, Cisco

Beyond Sentiment: The 10 New AI NLP Models to Unlock Deeper Intelligence

Track 2: Impact in Action
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Rob Key, Founder & CEO, Converseon
Mark Arduino, Partner Account Manager, Meltwater

From Pitch to Pivot: Using Meltwater to Build (and Adjust) Media Strategies That Perform

Track 3: The Brand Toolbox
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Samiha Fariha, Senior Associate, Golin

4:45 - 5:15 PM

Staying Relevant and Reaching New Audiences in the New Era of News

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Sara Trohanis, Vice President; Head of Strategic Partnerships, The Associated Press
Emma O'Brian, General Manager, Factiva
Adam Greenberg, NY Times
Johnny Vance, VP, Partnerships & Business Development, Meltwater

5:15 - 5:45 PM

Driving Impact Through Data, Technology, Strategy, and GEO

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Will Rochfort, Head of Creative Studio, Deloitte Digital
Jenny Kelly, Head of Content + AI, Deloitte Digital
John Box, CEO, Meltwater

5:45 - 7:00 PM

Happy Hour and Networking

Close out the day with drinks, appetizers, and high-value conversations. Sponsored by Cyabra, this is your chance to unwind, expand your network, and keep the ideas flowing in a more relaxed setting.

Pre-Event
Day 1
Day 2

Thank you to our 2026 sponsors!

Interested in becoming a sponsor in 2027? Email us summit@meltwater.com