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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Marketing

Black Friday and Cyber Monday Consumer Trends

This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting and what brands can do to protect their reputations and prove value.

Anna Amarotti and Ann-Derrick Gaillot

Aug 21, 2026 • 10 min read

A dark purple image showing a large ring in the center with a wavy arrow going through it up and to the right.

Generative Engine Optimization (GEO)

How to Measure AI Visibility ROI: A Practical Framework

AI-generated discovery removes some of the traditional signals marketers usually rely on. Here's how to measure AI visibility for better brand strategy.

Chris Hanson

Aug 20, 2026 • 12 min read

3D icons of PR measurement visualizations

PR & Communications

Best PR Measurement Tools and Analytics Software (2026 Comparison Guide)

TJ Kiely

Aug 19, 2026 • 20 min read

dark orange and purple ombre image showing a screen with a radar and graphs in the center. Next to the screen are a bell icon, rocket icon, and a people icon

Competitive Intelligence

How to track competitor product launches

Chris Hanson

Aug 19, 2026 • 10 min read

A dark purple image showing a clock in the middle surrounded by various PR and work symbols.

PR & Communications

Small Team, Big Impact: PR Automation for Lean Comms Teams

How lean communications teams use PR automation to save time, automate repetitive tasks, and deliver bigger business impact. See also: PR workflows with Mira

Samantha Scott

Aug 18, 2026 • 12 min read

Search icon around different media types as the title image for media monitoring

Media Monitoring

What Is Media Monitoring? Definition, Types & Strategy

Demo Meltwater's media monitoring tool

Chris Hanson

Aug 18, 2026 • 33 min read

A dark orange and blue ombre image, with the orange transitioning into blue from left to right. In the middle of the image is a winding staircase with a thin glowing line leading to the top.

Social Listening

Trendspotting: meaning, examples, and tips

Discover how trendspotting helps you identify emerging shifts early, understand the signals behind them, and act before trends peak.

Ann-Derrick Gaillot

Aug 17, 2026 • 12 min read

A bright yellow image with two large floating screens. The screen to the left has five tiles in a line, starting in yellow and ending with a pink tile on the right. The screen on the right has a large grid of tiles.

Media Monitoring

In-House vs. Agency Media Monitoring in 2026

Compare costs, coverage, and speed to find the right model for your team in 2026

Chris Hanson

Aug 17, 2026 • 13 min read

A seesaw with two orange balls balancing on one end of the seesaw. This image symbolizes the process that a marketing team may go through when weighing their different options when it comes to social media monitoring platforms.

Social Listening

The Top 15 Social Media Monitoring Tools 2026

Wesley Mathew

Aug 16, 2026 • 41 min read

Upward-trending bar chart illustrating a 67.8% increase in LinkedIn citations in July.

Generative Engine Optimization (GEO)

AI Search Visibility Report - July 2026: The latest developments in generative search

LinkedIn appears in a lot more AI search citations this month.

Nathaniel Pallen

Aug 14, 2026 • 16 min read

A teal graphic showing 40.3%, the share of social media citations for K-Beauty products among the top 10 LLM-referenced sources.

Generative Engine Optimization (GEO)

K-Beauty and AI Visibility: How Korean Skincare Brands Are Represented Across Generative Search Engines

An analysis of AI visibility, sentiment, and citation sources of Korean skincare brands across eight LLMs in the US market.

Samantha Tanizar

Aug 14, 2026 • 12 min read

A bright orange and pink image with a clipboard, bar graph, pie graph, and square pyramid.

PR & Communications

How to Write a PR Report That Proves Impact

How to write a strong PR report that proves ROI

Chris Hanson

Aug 12, 2026 • 13 min read

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