2023 Global Digital Report

Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social.

From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your digital strategies in 2023. This year’s report includes more than 400 pages of crucial stats, charts, and insights on global digital behavior and usage. Read it below for all you need to know about today’s digital world.

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3.0%

The YoY change in global social media users, an increase of 137 million people.

6h 37m

The average time spent using the internet. This figure decreased by 20 minutes YoY.

15.2%

YoY change in digital ad spend, an increase of $88 billion.

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How much time do people spend on social media each day? Why do people spend time on social media? What are the most popular social platforms? How much are marketers spending on digital advertising? How do social media users engage with each platform? Where do internet users discover new brands? How do internet users research brands? What are the top drivers of online purchases? What are the top online shopping activities?