Agency of Science, Technology and Research (A*Star)
Learn how A*Star taps on Meltwater's Audience Intelligence Solutions to enhance their content marketing strategy
The Challenge
The Agency was in search of an intelligence platform that would aid its discovery of potential studies in the scientific and research fields globally.
They needed a tool which could analyse conversations around the world on pertinent issues under the agency’s purview, and provide them with fresh perspectives.
The innovation-led organisation wanted to better understand these issues and what drove these conversations amongst their international peers.
The Solution
Meltwater offered a centralised media intelligence platform for the Agency as well as unhinged access to limitless media data found on the platform. Meltwater’s ability to expeditiously track and analyse international content was a defining factor for the Agency.
The Agency was also serviced with an automated solution for creating searches, dashboards, mobile alerts and unlimited media briefs. On top of that, there was unlimited support and training - a focus group was also conducted to further analyse the media briefs.
Curious to see what a Meltwater Daily Mainstream and Social Media Report looks like?
The Outcome
1. Provided a multi-tiered understanding of industry knowledge and intelligence at the global, regional and local levels.
2. Rich and intuitive media intelligence platform at the team’s disposal to better inform stakeholders
3. Constant upskilling of knowledge in media analytics and the importance of reputation tracking
4. Automation of work processes that allows team to reallocate resources for critical functions