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Chris Hanson

Director of Global Content, Creative, & Website Operations
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Chris is a marketing leader with experience across GTM, content, and creative. He writes about AI-driven insights, media intelligence, and the evolving role of communications in driving business impact.

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Marketing

Social Media Reputation Management Guide

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Top 8 Online Reputation Management Companies in 2026

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Marketing

Generative AI in Market Research: Enhancing Insights and Decision-Making

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A media monitoring dashboard displayed on a smartphone, alongside some marketing charts on a clip-board.

Marketing

Earned Media Value: A Practical Guide for PR Teams

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An image with the Claude AI logo next to a magnifying glass hovering over a gold star with a red notification badge showing the number 10. There is a smart phone showing a graph and trend lines. Tracking brand mentions in Claude blog post.

Marketing

How to Track Brand Mentions in Claude AI

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Marketing

Top Crisis Communication Tools: Equip Your Team to Handle Any Challenge

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Marketing

Top 10 Influencity Alternatives for Influencer Discovery in 2026

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A CGI image of a looking glass over a brand mention in social media.

Marketing

What Are Brand Mentions? Why They Matter & How to Track Them

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An image of a computer screen with a bar graph, text and search bar next to a yellow magnifying glass. There is also a large speech bubble with a megaphone and a notification badge

Marketing

Perplexity Brand Monitoring: How to Monitor Your Brand Mentions on Perplexity AI

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A laptop showing an affiliate marketing platform on its screen.

Marketing

Top 10 Tapfiliate Alternatives 2026: A Comprehensive Guide

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Marketing

How To Use AI for Competitive Analysis: A Strategic Imperative

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AI in Brand Reputation Management: An Overview

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Marketing

5 Market Intelligence Tools For Smarter Strategy (2026 Guide)

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A large telescope set against a light teal backdrop. The telescope is a visual metaphor for the process of monitoring brand mentions on the internet, which is known as brand monitoring.

Marketing

Brand Monitoring: How & Why You Should be Tracking Brand Mentions

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3D illustration of a purple laptop showcasing the Meltwater platform’s brand campaign management dashboard, including influencer content previews, messaging tools, and a video call window on screen.

Marketing

Top Upfluence Alternatives for Influencer Marketing in 2026

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Marketing

Influencer Marketing Costs 2025: Influencer Rates per Channel

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Marketing

The Definitive 2026 Guide to GRIN Alternatives for Marketers

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Marketing

Top CreatorIQ Alternatives for Influencer Marketing Teams

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Prove AI Impact with LLM Monitoring: A Guide for Marketing Teams

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A laptop displaying an influencer marketing platform on its screen.

Marketing

Top Traackr Alternatives for Influencer Marketing 2026

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Marketing

4 Top Influencer Analytics Tools for Smarter Campaigns (2026 Guide)

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Marketing

How to Pay Influencers: Tips for Navigating the World of Influencer Marketing

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An image of a laptop screen showing Meltwater influencer marketing platform, with a teal colored gear symbol and megaphone symbol floating in front of the screen. Aspire.io alternatives blog post

Marketing

Top 10 Alternatives to Aspire.io for Influencer Marketing

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The Top 5 Answer Engine Optimization (AEO) Tools to Transform Your Content Strategy

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Marketing

5 Influencer Payment Platforms to Consider For Scale & Compliance (2026)

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An AI bot looking at marketing analytics charts on a smartphone.

Marketing

How to Gain AI Visibility and Reputation Across Customer Touchpoints

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Marketing

5 Brand Ambassador Platforms Marketing Teams Should Evaluate in 2026

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Ai Visibility header image showing a 3D illustration of a monitor, a magnifying glass looking at a search engine, and AI

Marketing

What is Answer Engine Optimization (AEO)? The Complete Guide

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This blog is a guide on how to come out on top when it comes to product branding, so this image of a pink chess piece sat atop a stack of books with fallen pawn chess pieces around the books demonstrates the winning strategy one can gain from reading this post.

Marketing

Defining Brand Optimization: Strategy, Benefits & Impact

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How to Find Micro Influencers

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An image showing an AI robot next to a report with a bar graph and a magnifying glass over the graph. On the right side of the image is a pie chart. How to Report on LLM Visibility blog post

Marketing

How to Report on LLM Visibility: What to Measure & Why

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An image showing a 3D multi-colored bar graph on a stack of reports. There is an orange line on the top of the bar graph going up and to the right, two gold stars surrounding the graph and a small ChatGPT logo in front of the graph. image for a blog post on the topic "ChatGPT Brand Monitoring"

Marketing

Monitoring Brand Mentions in ChatGPT: The What, Why, and How

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An image showing a computer screen with a magnifying glass hovering over three people icons, a robot is pointing at the results, standing next to a bullseye with an arrow in the center and the word "brand". AI brand discovery blog post

Marketing

AI-Driven Brand Discovery: A Game Changer for Marketers

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An image showing a laptop with a Meltwater brand reporting dashboard on the screen. The laptop is on a bright orange background. Image for a blog post on Brand24 alternatives

Marketing

The 10 Best Brand24 Alternatives Compared (2026 Guide)

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Marketing

Influencer Reporting: How To Measure Impact & Prove ROI

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Marketing

45 TikTok Stats You Need To Know [2026]

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Marketing

Influencer Measurement Tools: How To Track Full-Funnel Impact

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An illustration of a pink fire extinguisher, representing crisis monitoring.

Marketing

Brand Safety in the AI Era: How to Correct Misinformation in Chatbots and AI Search

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A set of headphones and a looking glass over some social listening analytics charts

Marketing

Social Listening vs. Social Monitoring: When and How to Use Effectively

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Marketing

20+ YouTube Statistics Marketers Need to Know in 2026

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