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Lance Concannon

Senior Content Marketing Manager

With a previous career in agency-side digital PR, and tech journalism before that, Lance has now worked on Meltwater's marketing team for over a decade.

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Marketing

From Coverage to Insight: How AI Assistants Turn Media Mentions into Strategic Recommendations

Marketing

Gemini AI Brand Mention Tracking: Strategies & Tools

An AI Bot and some marketing analytics displayed as an abstract graphic.

Marketing

Narrative control in 2026: PR strategies for AI & GEO

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Marketing

Tracking Google AI Overview Performance: Brand Monitoring Guide

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Marketing

What Is Crisis Communication? Plan, Examples, Strategy

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Marketing

AI for PR Teams: Accelerate Workflows with Mira

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Marketing

The LLM Revolution: Redefining Thought Leadership with PR

A laptop with a PR agency new-business pitch on its screen.

Marketing

How Agencies Pitch Faster - Mira Productivity Use Case

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Marketing

How To Connect Social Listening with Generative Engine Optimization

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Marketing

How AI Assistants Are Transforming PR: A Practical Guide

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Marketing

How to Measure PR Performance Across LLMs and Generative Search

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Marketing

PR Pitch GEO Optimization: How PR Professionals Should Craft Pitches for AI Search and LLM Responses

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Marketing

The State of PR in 2026: What 1,100+ Comms Leaders Told us About the Future of the Industry

An image with the phrase PR plus (using a plus sign) GEO, on a plain background. The word PR is blue has a gold star above and a megaphone to the left, the word GEO is purple and has the term AI floating above the O, with a multi-colored burst of color. Blog post for GEO strategy for PR

Marketing

PR + GEO: How to Win Visibility in AI Search & LLM Answers

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Marketing

How to Find Social Media Trends That Drive Strategy

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Marketing

B2B Influencer Marketing: What it is and Why it Works

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Marketing

How to Track LLM Visibility: Metrics, Tools & Benefits

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Marketing

Marketing Trends 2026: What Industry Leaders Predict

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Marketing

11 Best Customer Experience Software & Platforms 2025

illustration of a robot holding a magnifying glass next to letters GEO

Marketing

What is Generative Engine Optimization (GEO)? & How to Do It

illustration of a yellow chat bubble wearing a headset on a purple background representing social media in customer care

Marketing

Integrating Social Media & Customer Service

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Marketing

Bluesky Vs Twitter/X, What’s the Difference?

Marketing

What is Bluesky? Discover Social Media’s Latest Star

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Marketing

The Biggest Marketing Trends for 2025

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Marketing

100 Instagram Bio Ideas to Stand Out

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Marketing

How to Write Creative Instagram Captions for More Engagement

Marketing

37 Tips for How to Get More TikTok Followers

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Marketing

How to Go Live on TikTok, and Grow Your Audience

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Marketing

Understanding Emoji Meanings

Illustration of a looking glass over a note that says "search"

Marketing

5 Tips on How to Optimize a Press Release for SEO

illustration of a ruler for showcasing the best marketing campaign measurement tools

Marketing

The 10 Top Marketing Campaign Measurement Tools 2025

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Marketing

What is a Press Kit? 3 Press Kit Examples to Inspire You

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Marketing

What is a Media Kit, and How to Create One [with 4 Media Kit Examples]

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Marketing

The Greatest Customer Experience (CX) Trends 2024

Social Media Customer Service Examples

Marketing

10 Social Media Customer Service Examples to Learn From

A woman holding a laptop, looking at images of Meltwater's 2023 Winter Product Release

Marketing

The 8 Biggest New Meltwater Features in our 2023 Winter Release

Chat bubbles containing a question mark and a telephone, representing a customer service discussion.

Marketing

Social Media Customer Service Best Practices

Marketing

Salesforce Social Studio Sunset: Everything You Need to Know

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Marketing

Discovery Explainer - Surfacing Insights with AI

An illustration of AI spike analysis

Marketing

Why Are Your Brand Mentions Spiking? AI Can Explain