Uncover consumer growth opportunities in Automotive
We work with the world's largest Automotive brands, giving them the tools they need to understand consumers and markets better, and build stronger, more profitable relationships with their customers.
Automotive is ever-evolving, we'll help you build what comes next.
In the dynamic landscape of the automotive industry, transformative shifts are underway, encompassing advancements in vehicle technologies and a redefined approach to transportation solutions. From embracing sustainable practices to anticipating driver preferences, automotive manufacturers must navigate evolving consumer trends, technological innovations, and market dynamics to stay at the forefront of this ever-changing terrain.
95% of car shoppers rely on online resources to gather information, bypassing dealerships as their starting point
90% of new-vehicle buyers who used social media in their decision process feel it influenced their decision
Around 25% of car buyers use social media as a source for vehicle purchasing
Automotive Resources
Hyundai - Case Study
How Hyundai Drives Valuable consumer insights with Meltwater. Read the case study.
Mitsubishi - Case Study
Meltwater was able to access comparison data for key competitors, both at the brand level and in a model-to-model layout. Read the case study.
AutoTrader - Case Study
Since partnering with Meltwater, AutoTrader has been able to accurately measure the success of their PR campaigns. Read the case study.
Products Leading Automotive Brands Use to Boost Performance
Turn billions of conversations into insight.
Spot online brand mentions in real-time and analyze social data to build a holistic understanding of your customers, highlighting their concerns and cares to build strategy. Then turn reports to autopilot so your team can focus on what matters.
Build a brand empire in social media.
For retail and consumer goods companies, your owned social channels are one of the first places consumers will interact with you. First impressions need to be perfect, and it’s challenging to pull that off at scale. Streamline your social media management and make building customer communities easier, while flawlessly keeping up with your online customer service.
Partner with influencers that share your brand values.
Influencers can be a powerful voice for speaking your message out to the masses. But it’s a big job to pinpoint exactly the right influencer for your brand to partner with. Our tools make sure they’re authentic and simplify the process, so you can run large-scale, global influencer campaigns with ROI.
Uncover the insights that will build your brand.
Billions of conversations are taking place online, and buried within that mountain of data are nuggets of impactful insight waiting to be uncovered. Using smart tech and market research methodologies, we turn noisy data into focused consumer insights that help you identify unmet needs and new opportunities.
Know when the press is talking about you.
A story in the press can drive a sudden spike in sales or boost your brand, or it could be the start of a crisis. Either way, when your business is covered in online media, broadcast or podcasts, our products make sure you know about it immediately, giving you the advantage of reacting quickly to any opportunity.
Let's build your Meltwater suite.
You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.
