As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2024 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:
- Total CEO Digital Footprint
- CEO Communication Excellence
- CEO Social Excellence
- CEO Responsibility Excellence
- CEO Investor Excellence
Contents
December 2024 CEO Echo rankings
December 2024 CEO Echo rankings
CEO Echo for December 2024: 19% more CEO mentions
Last month, the .companion CEO metrics bot found 19% more CEO mentions than the average of the previous month. Overall, 48% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 52%. In December, CEO Echo content saw engagement drop by 13%.
34% of all CEO mentions were related to financial news, meaning they simply referred to company figures that a required to be disclosed by law. In contrast, the context of 66% of mentions was linked to corporate agendas. Overall, the tonality of mentions was more often negative than positive.
Total Digital Footprint
Pat Gelsinger, Intel CEO, dominates with 17% CEO Echo coverage
What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In December, Pat Gelsinger, CEO of Intel, received the highest amount of media coverage. His share of voice totalled 17,3%, the largest footprint of all top board members. In second place was Carlos Tavares, CEO of Stellantis, with 12,7%, and Julie Sweet, CEO of Accenture, took the third spot with 8,9% share of all mentions. 60% of conversations around Gelsinger's echo were not related to company financials, and thus were above average for agenda-driving topics and content. 45% of the Intel CEO's echo came from editorial media and 55% from social media. Content that mentioned Gelsinger generated 4 interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made Gelsinger the 62th most engaged CEO in the ranking. In total, mentions for Pat Gelsinger were more often negative than positive. We can assume this had a corresponding impact on his overall reputation.
Communication Excellence
Aviva's CEO, Amanda Blanc, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favorable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Amanda Blanc, CEO of Aviva, was ranked first in December. Outside of the paywall, 84% of her digital echo discussed the CEO in stories beyond financial figures. Stories generated 32 engagements per mention, signifying readers are highly interested. Furthermore, coverage was as much positive as it was negative. As a result, the response to Aviva’s CEO received 2,5 points. Will Shu, CEO of Deliveroo came in second place with a score of 2,5 and David Lockwood, CEO of Babcock International, took third place with a Communication Excellence score of 2,1.
Social Excellence
Alexandre Ricard, Pernod-Ricard’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company's attempts at this have been successful.
Last month, Alexandre Ricard, CEO of Pernod-Ricard, topped the ranking with a Social Excellence score of 3,7 points. 65% of the conversation came from social media and his engagement was very disengaged with 0 interactions per mention. Moreover, the sentiments of his mentions were 100% positive, meaning Ricard was ahead of runners-up Licky Richard Erastus, CEO of MTC Namibia, with 3,7 points and Julie Sweet, CEO of Accenture, who placed third with 1,7 points.
Responsibility Excellence
Georg Stamatelopoulos, CEO of EnBW, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In December, Georg Stamatelopoulos, CEO of EnBW, saluted us from first place in the responsibility ranking, with 32% of EnBW CEO's mentions related to social responsibility topics. His engagement rate was 63 which can be considered highly interested. The tonality of media conversations was as much positive as it was negative. Overall, Stamatelopoulos’ Responsibility Index came to 8,9. Christian Hartel, CEO of Wacker Chemie, followed in second place with 2,7 points, and Jim Ovia, CEO of Zenith Bank, in third place with 2,4 points.
Investor Excellence
Louise Beardmore, CEO of United Utilities, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In December, the .companion metrics bot identified United Utilities' CEO, Louise Beardmore, as the top communicator for investors after she achieved 9,2 points. 90% of her mentions were related to the financial environment, which is 97,5 times this month's average. Her readership was highly interested, indicated by an engagement rate of 43, and she experienced more negative than positive comments. She is followed in second and third place by Licky Richard Erastus, CEO of MTC Namibia, with 3,2 points and Rob C. Perrins, CEO of Berkeley Group Holdings (3,1 points).
Source Information
- Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater
- All content is in German and/or English and publicly accessible across websites, forums, and social media
- The text and content of the CEO Echo are generated automatically by the .companion metrics bot
- All Excellence index values are based on three criteria:
1. How often the respective CEO is mentioned in a certain context
2. How many of those mentions were positive
3. How many engagements did those posts and articles received - While it is necessary to have an above-average share of mentions in the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par
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Previous CEO Echo results
- February 2024 Rankings
- March 2024 Rankings
- April 2024 Rankings
- June 2024 Rankings
- July 2024 Rankings
- August 2024 Rankings
- September 2024 Rankings
- October 2024 Rankings
- November 2024 Rankings
Interactive CEO Dashboard
Gain insight into which CEO's are leading today's conversation. Access the dashboard here and filter for CEO, industry, company, or country and get direct get powerful insights visualized in mentions and hashtags.
