How to show the connection between PR and website traffic?

ROI achieved through the communications department was traditionally difficult to measure, and because of this, many companies found showcasing true business benefit and ROI from Public Relations to be tough. Fortunately, since the introduction of PR tools such as media intelligence, the communications team are much better placed to measure the right metrics and prove our worth. Showing the connection between PR and website traffic can be a good way to do this.

From media reach to top publication placement, there are a number of ways to measure PR ROI and the metrics we use will vary depending on our campaigns overall objectives. A concrete metric or KPI that we strongly advise measuring, that many PR professions are not, is how PR is measuring and tracking the needle in terms of driving user traffic to our website.

Business leaders often forget that increased media visibility has a direct effect on the number of users and website visitors, and so it’s good to challenge their way of thinking! The more user traffic we drive to our website, the greater awareness created. High traffic volume can also improve our organic reach through SEO. All of which help us act more competitively!

Measuring Public Relations & Website traffic correlation

Meltwater understood the need for pros to track and measure their Public Relation's impact on site traffic, and to prove their PR ROI. So we recently rolled out a new Google Analytics feature within our media intelligence tool that can easily detect the connection between the two data sets. This new feature has greatly helped professionals speak in the language of their c-suite – numbers. Quantifying your PR efforts can improve boardroom buy-in and our communications budget is also less likely to be cut as a result.

The Google Analytics widget displays the sessions and referred sessions to a selected website against the media exposure for a Meltwater news or social search.

Exploring referral or direct traffic is handy for those wanting to understand which media outlets (e.g. press releases, blog posts, particular landing pages, social channels etc.) are driving the most traffic from earned coverage. We can use the data to tweak our content strategy based on the insights

So there you have it, a very simple way of measuring your PR efforts and determining how Public Relations is influencing other marketing initiatives.

If you’re interested in expanding your PR campaign reporting capabilities with this simple Google Analytics widget, fill out the form below and prove the connection between Public Relations and website traffic.

Prove your ROI by showing the connection between PR and website traffic. In this blog post, we show you how to do it. Start now!

How to show the connection between PR and website traffic

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.