Airport City Stockholm

Challenge

Meltwater - Helps Airport City to get a good overview

Airport City Stockholm receives a custom report from Meltwater every quarter. The report allows them to gain a clear view of the results and outcomes of their communication work. They then share the reports with the senior management and the board of executives so that activities and investments can be adjusted by showing what has been effective to date.

The reports also provide Airport City Stockholm with insights on, among other things, various types of partnerships. "We've been able to see that we have had greater effect in some contexts and less in others - this type of analysis helps us to see what we need to do in order to have the desired effect"- Åsa Larsson, Communications Director, Airport City Stockholm.

Solution

Solution Report & Analysis

Meltwater's competitive intelligence enables Airport City Stockholm to keep an eye on important competitor mentions in editorial and social media. Meltwater's reports not only show how Airport City Stockholm's brand has increased awareness in various markets, but also how their communications have been received by their target group. Furthermore, the close collaboration with the Meltwater account manager helps Airport City Stockholm to get the most out of the tool.