Daimler Commercial Vehicles MENA

Representing Daimler Truck via a network of more than 30 Mercedes-Benz and FUSO general distributors across 19 countries, Daimler Commercial Vehicles MENA requires continuous regional brand building to support the people who keep the world moving. Doing so required a central source of data truth for its international, cross-functional teams. Without a scalable social listening and PR solution, it risked losing ground to key competitors. After enlisting an agency to ramp up its marketing and PR activities, Daimler implemented Meltwater to analyze ROI and deliver insights to sales teams and dealerships across the MENA region.

Meltwater Social Listening & Analytics, Media Intelligence

With Meltwater, Daimler has the data analytic and automation technology it needs to keep its PR and marketing activities rolling smoothly. It uses the social and media intelligence solutions, to not only monitor its brand presence across the region, but also benchmark visibility and engagement against competitors. 

Powered by AWS Compute architecture, the solutions scale instantly to meet Daimler’s dynamic analytic needs, ensuring that they can handle increased demand without downtime. That high performance and low latency enhances the overall user experience, while AWS advanced security features protect data and applications against potential threats. Additionally, AWS storage solutions provide a robust foundation for Meltwater solutions, ensuring data durability and availability. 

“The Meltwater team set up the account for us and conducted regular follow-ups and updates to ensure that we are happy with the content we are receiving,” says Mandy Chan, Marketing Manager for Daimler Commercial Vehicles MENA. “They show interest in our brands and our products and offer ideas and suggestions. It's not just about the monitoring tool.”

Data visualizations and shareable dashboards let the marketing team easily share key developments with managing stakeholders. Meanwhile, the Newsletters feature lets it automate the process of communicating actionable insights to more than 50 internal sales team members and 33 dealers across 19 countries. This function is especially useful ahead of new product launches and campaigns, such as recent initiatives to push EV readiness. 

When new challenges and opportunities arise, Meltwater’s customer success team is by the Daimler marketing team’s side. Meanwhile, Meltwater’s extensive online knowledge bank is always on hand for quick answers about the ins and outs of the software suite. “Meltwater’s website is a benchmark with a knowledge bank of resources, blogs, and webinars,” Chan says. “I've never come across any other companies who are at the same level.”

Results and Benefits

With Meltwater, Daimler automates the process of curating, customizing, and sending crucial weekly updates to their regional network. This makes cross-functional collaboration more valuable and efficient, keeping all sales teams and external distributors in the know on strategic PR activities, market trends, and competitive intelligence. In turn, built-in newsletter analytics let marketing leaders understand which content is most useful to their readership and worth exploring further.

“Without Meltwater, the knowledge sharing wouldn't have been possible due to limited capacity and time,” says Chan. “Searching for news every day and being able to share the newsletter with our markets would otherwise be a separate full-time job.”

Along with facilitating collaboration, Meltwater helps Daimler keep itself and its agency accountable to their PR and marketing goals with automated reporting. “Meltwater helped us track and measure the effectiveness of our PR activities while generating reports on ROI for management that would have cost us AED 60,000 (USD 16,300) per year,” says Chan. “Without the platform, it wouldn’t have been possible to generate such reports in-house.”

With actionable data just a click away, Meltwater lets Daimler’s marketing teams make informed business decisions faster.