Edmonton Catholic Schools

Challenge

Piecemeal Coverage and Reporting 

After finding too many pages missing from the stories they were forwarded, the ECSD communications team decided to switch providers. Cision's platform wasn't user friendly, and it didn't include coverage from a number of local media outlets. ECSD's Communications Coordinator, Dana Prefontaine, says, "Cision didn't have access to some of the media we wanted. So we'd get some clippings faxed to us, and other articles we had to go print out. Reporting under these circumstances wasn't easy."

Communication's Coordinator, Courtney Naccarato, adds, "The daily report became such a chore. Coverage was in a bunch of different places, so it was really cumbersome, and the data felt unreliable."

Solution

A Complete Platform 

For the past year, the communications team has been using Meltwater to monitor and report on coverage relevant to the school district. Meltwater provides a breadth of stories and draws heavily from local sources across Canada. The platform's customizable dashboards provide a quick, in-depth look at the metrics ECSD deems important: social media influencers, trending topics, and the school's overall sentiment. The dashboard's top stories feed into their daily newsletter, which is sent to the district's trustees, senior administrators, and school operations staff, ensuring top officials are in the know. Meltwater is much more than a monitoring tool—they understand that the client relationship matters most.