Encore is a South African company responsible for the sourcing and distribution of SPARHouse Brand products. SPAR has over 900 retail stores spanning across each province in South Africa to provide top-quality products at affordable prices.
The PR system and Insights tool provided Encore and SPAR with the ability to amplify and measure the initiatives and success stories stemming from SPAR retailers nationally as well as account for what was happening in the retail industry.
"The Meltwater solution has enabled us to tell stories, showcase new product launches, kept us up to date on retail trends and provided us with measured feedback."
Stuart Rayner, Encore Marketing Team
For Encore, the PR and Media Database that Meltwater provides was a feature that Encore felt was most beneficial. The team said that having access to over 250 000 media contacts globally, broken down into industry, reach, role, location, and media channel, was most helpful, in addition to the social and news media monitoring capabilities.
"It was very easy to get started with Meltwater. Our Account Manager and the whole Meltwater Team have been fantastic with answering any questions that my team or I had, getting us started, and being hands-on throughout the process."
Stuart Rayner, Encore Marketing Team
"We have been able to amplify not just our success stories to millions of South African consumers, but also our products and initiatives, which has been really great to see. I highly rate Meltwater and would recommend it to any company who faces a similar challenge to us!"
"We've recently expanded our Meltwater toolset to include the Meltwater Social Influencer tool, as well as the Media Monitoring and Journalist Contact Database. I'm excited to start working on this particular Influencer Tool from Meltwater - it's an exciting addition; being able to have access to so many social media influencers and news journalists is so important for us."
"Getting the daily insights from the Meltwater tool has been really beneficial for us. We're able to keep up-to-date with so many industry trends and understand exactly what's happening within the retail sector, based on data and conversations that we otherwise would have missed."
