Geely

To continue growing its global market share, Geely needed a powerful communications solution that could help it not only spread the word about its products but also track media conversations about its brands. Without cutting-edge computing and analytics, the company risked wasting resources and falling behind competitors.

"It was particularly important to us to be able to track the public conversation around our brands and products all over the world,” says Kevin Chen, Geely Holding Group's Global Public Relations Manager. “We needed real-time analytics, on-demand, and excellent reporting tools because having the right, accurate data at your fingertips is the best way of informing good decision-making."

Geely implemented Meltwater across its global PR team to execute its communications strategies at scale.

Meltwater Media Intelligence

With Meltwater, Geely’s global PR team gained a one-stop-shop for driving and tracking its brand awareness strategies. Powered by AWS Compute architecture, the solutions scale instantly, letting Geely stay agile and data-driven as its analytics needs evolve. That high performance and low latency enhances the overall user experience, while AWS advanced security features protect data and applications against potential threats. Additionally, AWS storage solutions provide a robust foundation for Meltwater solutions, ensuring data durability and availability.

Geely uses Meltwater’s media relations solution for journalist identification, vetting, and outreach for story pitches, updates, or corrections. Meanwhile, Meltwater’s media monitoring solution gives the company real-time insight into emerging conversations and narratives about its brands.

Results and Benefits

“If it's being said online or in the media about Geely and our products, we know about it," says Rey Ye from Geely’s global PR team. "That's so powerful for us. It means, for example, if we run a seasonal event or launch a new product, we're able to track how it's being received in the marketplace, even if that marketplace is Germany or Britain.”

Geely relies on Meltwater’s powerful reporting features to drill down on its data, identifying how individual products are performing across markets and against competitors. "We're able to track it in real-time, producing reports whenever we need them. The reporting function is incredible,” says Ye. “That's useful to us, in our team, but it also means we can create impressive and definitive reports for our executive team." 

Detailed reports and bespoke dashboards take the guesswork out of strategizing, allowing Geely to optimize where and how it allocates its budget spend. Meanwhile, global media databases and press release distribution features let the company build strong media relationships at scale. With a single source of truth for PR campaign analysis, metrics, and communications, Geely has the technology it needs to drive brand growth around the world.