Established in 2016 by the Government of the Republic of Namibia, NAMDIA is a 100% Namibian-owned company that sells 15% of the country's rough diamonds internationally.
With 24 employees located in Windhoek at present, NAMDIA has grown to create a brand that has positioned Namibian diamonds well within the luxury brand market.
With everything being online and electronic, NAMDIA saw the need to better understand how their brand was being perceived in the media and the effectiveness of their social media efforts.
NAMDIA needed a system that could help them gauge what the tonality of their brand was, and how they were being perceived in a world that was moving more towards digital. Without the need to manually search through news and social media, Meltwater proved to be a tool that not only met their needs but could do so under in an all-in-one product suite.
"The great thing about Meltwater is that they were able to give us eyes and ears in places where we couldn't be."
Beverley Coussement, Public Relations and Communications Practitioner
Since partnering with Meltwater, NAMDIA have been able to track their brand mentions and online presence, and have saved time, as they no longer have to manually track for brand mentions. With a tool that is easy to use and interactive, NAMDIA saw the years of experience that Meltwater had put into creating a tool that not only provided a wide range of solutions, but also did so under a consolidation product suite.
"I really enjoy the Meltwater app. With everything being done on phones, I like the fact that I have the app on my phone and can still follow what's happening on social media wherever I am."
Beverley Coussement, Public Relations and Communications Practitioner
"We know everything that we need to know about NAMDIA thanks to Meltwater. Whether it's a mention from a blogger abroad, to spotting a bad mention online and quickly writing up a press release on it, we have been able to have eyes and ears on what's out there in the news and on social media."
"Meltwater has given me more time to focus on other tasks because the tool is so organised and consolidated. My job in PR has been made easier with Meltwater, I can quickly search something and draw up a report in one, quick go."
"Reporting has been made easier for me thanks to Meltwater, especially in terms of presenting a comprehensive, detailed background on everything on NAMDIA on social platforms and editorial platforms without having to leave my office."
