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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Analyze media coverage across 40 countries in 21 languages

“Meltwater has capabilities that truly no other tool in the industry has, from the ability to have simultaneous workflows from different markets in different time zones to AI capabilities to Insight Reports. There's just so much that you can get out of Meltwater that you can't get out of other tools.”

MW_Customer-Story-Brochure-IRC (1).pdf

More Insights in Less Time

The International Rescue Committee (IRC) is one of the largest humanitarian aid organizations in the world. To support its work of helping refugees in 40 countries around the world rebuild their lives, it uses Meltwater’s robust PR solutions to help it generate and sustain media attention on humanitarian crises and its work on the ground.

See how the International Rescue Committee uses Meltwater to keep global attention on humanitarian crises.

IRC — Meltwater Customer Story

40 PR and comms professionals aligned
Thanks to a single source of truth uniting teams in 7 countries across 3 continents

How the IRC uses Meltwater to keep global attention on humanitarian crises

International Rescue Committee

Customey story_IRC_V4

Manage 178+ influencers across all brand campaigns

Customer Story-Kreg Tool .pdf

Learn more

For Kreg Tool Company, making woodworking fun is vital to expanding its customer base. That’s why the brand partners with influencers who can make the art of woodworking more approachable while highlighting the Kreg product line’s range and ease of use. 

Kreg's influencer program is vital to attracting customers, so they need an efficient, scalable solution for managing their partnerships. The brand chose Meltwater’s influencer marketing solution so it could leave confusing spreadsheets behind.

Read this Meltwater customer story and learn how Kreg Tool used Meltwater to gain $17.8M in earned media value. Read now!

Kreg Tool - Meltwater Customer Story

$17.8m in Earned Media Value
With streamlined influencer marketing and social listening analytics

How Kreg Tool Used Meltwater to Gain $17.8M in Earned Media Value.

Kreg Tool

Obtain powerful analytics on social conversations and guide editorial choices.

Understand the real impact of their content strategy.

The Challenge:

The Solution:

"Audience is a tool that comes in addition to Explore that allows us to dig deeper into a subject that seems interesting to us. It allows us to understand what is being said about a brand. These hyper-powerful insights are crucial for story pitches.”

In Short

Brut. is a French digital-media firm founded in November 2016. It is a first-of-its-kind company that makes "socially conscious" news and videos for Gen Z and millennials with the goal of providing unfiltered information for people to form their own opinion.

Brut. uses Meltwater to understand the impact of their content marketing though social conversation analysis and audience data insights.

Meltwater x Brut. | Customer Story

How Brut uses consumer insights to inform its content strategy

Brut.

Case study Brut x Meltwater

Gain insights from local and global coverage and respond to media in real-time

Provide executives and senior engagement with high level reports to help inform
business strategy

Stay up-to-date with industry trends and news

Challenge

"The increased functionality of themobile app has really rounded off a robust and ready-to-use at any time and on any device functionality set to allow me to always stay on top of sentiment and news. I have found local support and coverage has typically added great value in helping me better utilise the platform. Thanks Meltwater!"

2020 Olympus Case Study.pdf

Solution

Olympus is a world-leading manufacturer and distributor of high-quality optical, electronic and precision engineering products, for scientific, medical, industrial and consumer applications. Olympus’ mission is to have a profound and positive impact on society by making people’s lives healthier, safer and more fulfilling through their products and business activities.

Meltwater provides Olympus with high-level reports, monitors global coverage, and tracks industry trends

Using Real-time Insights to Inform Business Strategy

How Meltwater helps Olympus monitor local and global media coverage in real time

Olympus

Make an impact: Do a big job with a small team

Raise funds: Leverage PR and media monitoring to raise and track funds from donors

The Challenge

"The ease of use of all Meltwater features saves me time and money, allowing us to focus on our mission of telling the story of military and veteran families' stay at Fisher Houses."

The Solution

“The solutions we tried prior to Meltwater were cumbersome tools - they didn't have the features we were looking for and were more expensive. From our first interaction with Meltwater, our expectations were exceeded. We had finally found an all-in-one tool that we could use for social media tracking, press release distribution, and reporting to donors. This is incredibly important to us."

Fisher House Foundation builds comfort homes where military & veteran families can stay free of charge, while a loved one is in the hospital. 

Since inception, the program has saved military and veterans’ families an estimated $547 million in out-of-pocket costs for lodging and transportation.

Fisher House Foundation also operates the Hero Miles program, using donated frequent flyer miles to bring family members to the bedside of injured service members as well as the Hotels for Heroes program using donated hotel points to allow family members to stay at hotels near medical centers without charge. The Foundation also manages a grant program that supports other charities and scholarship funds for military children, spouses, and children of fallen and disabled veterans.

Read this case study to discover how the nonprofit organization Fisher House Foundation uses Meltwater to save time and funds. Learn more ►

Fisher House Foundation - Meltwater Customer Story

How this nonprofit uses Meltwater to save time and money

Fisher House Foundation

Analyze social data to identify new audiences

“Building meaningful relationships is something that we will continue to be able to do very successfully with Meltwater as a resource.”

The Jaunt - Customer Story.pdf

Get in touch to learn more

Going into 2021, off-price luxury goods retailer The Jaunt faced an uphill battle to expand awareness of the brand. As the direct-to-consumer division of Madaluxe Group, North America's largest distributor of European luxury fashions, The Jaunt had recently rebranded and needed a way to introduce itself to new audiences without wasting resources and time. Its marketing teams turned to Meltwater to zero in on data that could help them drive revenue and build strong marketing partnerships.

Discover how The Jaunt drives revenue through targeted influencer partnerships & audience engagement with Meltwater's solutions.

The Jaunt — Meltwater Customer Story

How The Jaunt uses Meltwater to build revenue-boosting partnerships

The Jaunt

Meltwater Customer Story - The Jaunt

Save thousands per year on the distribution of press releases

Refine strategies to surpass its competitors in share of voice and sentiment

“Meltwater knows what I need to know at the moment I need to know it and serves that information to me in the right channel — that's my favorite part.”

Meltwater Customer Story - CEX.IO.pdf

As a multi-functional cryptocurrency exchange serving five million customers worldwide, CEX.IO strives to be the platform of choice for blockchain financial traders. But raising brand awareness and exposure in the fast-moving days of a burgeoning industry is impossible without powerful media monitoring, intelligence, and engagement solutions. CEX.IO partners with Meltwater to get the breadth and depth of data the company needs to raise its global profile while cutting down on inefficient and expensive PR and social marketing workflows.

Discover how CEX.IO grew engagement and cut costs by switching to Meltwater for press release distribution and social media reporting.

CEX.IO — Meltwater Customer Story

How CEX.IO grew engagement and cut costs by switching to Meltwater

CEX.IO

Gain key insights from social conversations and news coverage.

Communicate with internal stakeholders about trends in breaking news.

Deliver first-in-class reporting about the brand's PR & Communications
activities.

“For me, Meltwater has given me the opportunity to show how communications can not only support our organisation but our purpose, our values, and our commitment to Australia with real, tangible insights.”

2021_AstraZeneca_Case_Study.pdf

Impact

AstraZeneca is a global biopharmaceutical company that has been operating in Australia for more than 60 years, providing medicines that transform the lives of people with different types of cancers, and chronic conditions such as diabetes, kidney disease, heart failure and respiratory diseases.

Read this customer story to discover how Meltwater enables AstraZeneca Australia to manage its global reputation and deliver first-in-class reporting.

AstraZeneca - Meltwater Customer Story

How AstraZeneca uses Meltwater to manage and measure its reputation on a global scale

AstraZeneca

"We partnered with Meltwater at a critical time when we were transitioning towards digital. The tool helped us become a socially responsive brand where other tools like Google Alerts used previously did not fulfill the overall objective in the right manner."

MW Case_Sodexo_IN.pdf

Summary

Sodexo deliver services across two main categories - Employee Benefits and Incentive & Rewards and Recognition. Having launched in India in 1997, Sodexo Benefits and Rewards Services is now a market leader in the meal benefits space. As a group, Sodexo provides access to a wide range of services that improve the quality of life of their consumers, promote work-life balance and increase employee motivation.

Read this case study to learn how the Meltwater Media Intelligence software supports Sodexo with facilitating digital transformation.

Meltwater Customer Stories: Sodexo

How data consolidation led to enhanced customer service for Sodexo

Sodexo

Make better, faster, more informed decisions

Optimise its marketing strategies for better results

Identify, verify and monitor influencer collaborations

"The lack of real-time alerts for potential viral content or competitor activities meant significant events were often only identified after they had occurred, reducing our ability to respond promptly."

"Meltwater just had so many of the product features we needed, like advanced analytics, real-time alerts,
and influencer identification. It’s the full suite of product features that really sets Meltwater apart from its competitors."

Uratex_Case Study.pdf

Uratex has been giving the men and women of the Philippines a good night’s sleep for more than half a century. But the mattress manufacturer’s marketing team was having sleepless nights finding, engaging, working with and monitoring the performance of its influencer campaigns.

Uratex Philippines needed a powerful communications tool that would allow it to identify influencers, measure their value and monitor their performance in real time to help build the brand’s visibility and reputation.

To monitor its influencer collaborations and make informed marketing decisions, Uratex Philippines turned to Meltwater.

Uratex Philippines Customer Story

Uratex Philippines

"It was very easy to get started with Meltwater. With around the clock support and guidance, we accomplished an optimum account setup for smooth automated functioning. Everything is with a touch of a button ensuring quick turn around times. Meltwater has allowed us to become more informed about our customers social media needs and responses. The service and after-sales support has been amazing from Bevan and Jess—  we consider them a part of our team."

MW Case Study_Vans_ZA.pdf

Vans Off the Wall was established in 1966 and has since turned into an iconic, Southern California based youth-culture inspired footwear, apparel and accessory brand of the conglomerate VF Corporation. They are a global brand with presence in more than 75 countries and over 600 retail locations. The brand is driven by creative self-expression brought to life from the world of art, music, sports and street culture.

Discover how Meltwater enables Vans South Africa to connect with influencers, optimise event execution and generate reports and measure ROI.

Meltwater Customer Stories: Vans ZA

How Vans revolutionized its approach to consumer insights

Vans

Track coverage, trends, and opportunities

Initiate, like, and retweet social content

"I've used Vocus and PR Newswire in previous jobs. What I like about Meltwater is that it's user-friendly, has an easier interface, and is an all-in-one platform."

ISRI.pdf

Ever wonder where ocean liners go to die? The Institute of Scrap Recycling Industries (ISRI) represents nearly 1,700 companies that take our used products - everything from boats to bottles- and give them new life. ISRI promotes education and awareness of recycling's role in our environment and economy. Meltwater plays a key role in their advocacy.

How Meltwater helps ISRI, Inc. track coverage and trends, identify top influencers, and engage with audiences on social media.

Meltwater x Institue of Scrap Recycling Industries, Inc.

Once Is Not Enough

Institute of Scrap Recycling Industries, Inc.

"We use Meltwater media monitoring as a research tool to ensure we remain on top of industry developments. Moreover, measuring online presence gives us a good indication of how far we've come and need to go in order to reach our goal."

MW Case Study - Global Marine Systems.pdf

Global Marine Systems is a specialist provider of installation, maintenance and repairs of submarine communications cables for the Telecommunications, Oil & Gas and Deep Sea Research industries. They are the leading provider of engineering and underwater services, responding to the sub-sea cable installation, maintenance and burial requirements. With a fleet of vessels and specialized sub-sea trenching/ burial equipment, Global Marine System a 165 year legacy in deep and shallow water operations.

Read this case study to learn how the Meltwater media intelligence software supports Global Marine Systems with keeping stakeholders informed.

Meltwater Customer Stories: Global Marine Systems

How Global Marine Systems monitors and manages its positive brand perception

Global Marine Systems

Tap into a community of industry professionals

“With Meltwater, you can really get to the heart of a subject — how people feel about it, how mentions have gone up, what the sentiment of a conversation is, where the conversations are happening. That's really valuable from a new business point of view.”

MW_Customer-Story-Brochure-EnergyPR.pdf

For nearly three decades, Energy PR has helped brilliant UK businesses get their voices out into the world. Offering a range of key services — from digital PR and media relations to content marketing and social media to insights and strategy — this small but mighty firm helps B2B and B2C organizations meet their business goals by using audience behaviors as the foundations for their strategies. This audience-centric approach — requiring quick access to actionable social and media insights — made Energy PR a perfect match for the data-rich Meltwater Suite. Here’s how our partnership has helped Energy PR get more client wins.

Read this customer story to learn how one small but mighty PR firm uses Meltwater to attract and retain new business.

Customer Story: Energy PR

How Energy PR Racks Up Client Wins with Meltwater

Energy PR

Track all mentions of all media types, globally

Monitor sentiment on Chinese social media channels

Create reports on-demand to track performance

Introduction

HK_CUHK Art Museum Case Study (July 22).pdf

Read this customer story to learn how Meltwater allows the CUHK Art Museum to track media mentions across all media types, globally.

CUHK Art Museum - Meltwater Customer Story

Meltwater allows CUHK Art Museum to track media mentions across all media types, globally

CUHK Art Museum

Monitor local and global coverage comprehensively

Understand conversations happening in
Mainland China

Report on Marketing Campaigns to show
direct ROI

“Our team is able to do more precise reporting on our Marketing efforts. Using Meltwater’s dashboard reports, we were able to run a pre, during and post analysis of the launch.”

2020 Madame Tussauds Case Study.pdf

Outcome

As part of the worldwide tourist attraction phenomenon Madame Tussauds, the Hong Kong location was the first in Asia, expanding to Shanghai and Bangkok in later years. With close to 100 waxworks, Hong Kong’s site sits atop the world famous Victoria Peak overlooking the city’s skyline. As part of a global network, it is vital for Madame Tussauds Hong Kong’s Marketing team to stay on top of international trends and sentiment. Having worked with another vendor two years ago, Madame Tussauds switched to Meltwater’s Media Intelligence solution as they noticed they were not receiving full global coverage. It’s important for their Marketing team to understand what campaigns are working successfully in other locations globally.

Meltwater helps Madame Tussauds Hong Kong conduct better campaigns through robust insights and social listening

Understanding Campaign Performance With Insights

Staying Ahead of Competition

Madame Tussauds

Access on-demand API support from initial idea to launch

Evaluate nearly 100 different brand values against 87 different passion points and genres

Let customers determine brand-sponsorship fit with a click

“There are lots of different social listening sources, but how Meltwater’s technology and our technology can speak to one another is the real secret to creating an overall experience for our customers that works.”

Luscid_case_study.pdf

Despite the breadth of data available today, many brands still enter marketing sponsorships based on individual preferences and gut feelings. Partnership insight platform Luscid brings the sponsorship process into the 21st century, using data to empower brands to better understand how customer’s behaviors, brand values, and business goals align with potential global sports and entertainment partnerships.

Using the Meltwater API, Luscid replaces gut feelings with reliable data, helping brands find the most relevant, impactful sponsorship opportunities. Here’s how Meltwater helps drive Luscid’s innovations.

Read our customer story to see how Luscid uses the Meltwater API to transform the world of sports and entertainment sponsorships.

Luscid — Meltwater Customer Story

How the Meltwater API Helps Luscid Transform How Brands See Sponsorships

Luscid

Discover influencers who are passionate about its mission

Centralize and streamline influencer management processes

Generate Advertising Value Equivalency (AVE) 19x the budget

“I advocated to add influencer marketing to our Meltwater contract for three reasons. First, the quality of its data and analytics helped me finally solve how to make data-driven decisions about potential participants. Plus, I was excited about the ability to run all of our communications work from one central platform. Last, but certainly not least, Meltwater provided excellent and extraordinary customer service.”

Cancer Support Community Customer CaseStudy (1).pdf

Cancer Support Community (CSC) is dedicated to providing support, fostering compassionate communities, and breaking down barriers to care- - with all services offered at no cost to patients, survivors, caregivers, and their loved ones. Like many nonprofits, CSC needs to maximize the impact of every marketing dollar so the organization, and the community it serves, can thrive. Influencer marketing emerged as an authentic and efficient way for CSC to reach its target audiences beyond its existing social media followers and paid social media advertising. They chose Meltwater’s influencer marketing solution to build and sustain a program that could bring its services to even more people who need them.

See how the CSC used Meltwater's influencer marketing solution to boost returns on their advertising spend.

Cancer Support Community — Meltwater Customer Story

How the Cancer Support Community Used Meltwater to Achieve a 19x Advertising Value Equivalency

Cancer Support Community

Build comms strategies using real-time media and social intelligence

Proactively promote effective media coverage

“Working with public agencies, non-profits, and higher ed, we are very aware that our clients are accountable to taxpayers and their communities. Meltwater has been a really important tool for making us more efficient in serving our clients while providing a resource that, otherwise, most public agencies would not be able to afford.”

Tripepi Smith is a California-based marketing, technology, and public affairs firm that public agencies count on for single-source communication support. Since 2021, it has used the Meltwater Suite to be the one-stop shop its clients need. From content creation to digital marketing to public relations, Tripepi Smith helps cities, counties, joint powers authorities, and other local government clients reach their communication goals with efficiency. Powered by Meltwater analytics and insights, it’s equipped to face the future of PR head-on. Here’s how.

Learn how Tripepi Smith uses Meltwater to help its public agency clients better interact with the public they serve.

Tripepi Smith - a Meltwater customer story

How Tripepi Smith uses Meltwater to build public trust

Tripepi Smith

"The daily morning and afternoon alerts help us stay on top of the pulse of the industry and react accordingly to the trending topics and themes. We can tailor campaigns and address the issues in time and spread awareness within the public."

MW Case_Save the Children_IN.pdf

Save the Children is an independent global NGO present in 120 countries who are leading the way in rights of minors. In India, they're active in 20 states and have changed the lives of 6.1 million Indian children. They believe every child deserves a bright future and run programs to reach the most deprived children with the aim of providing them with opportunities to learn, a healthy start in life and protection from harm.

Discover how Save the Children uses Meltwater media intelligence to increase reporting efficiency, justify their worth and optimise campaigns.

Meltwater Customer Stories: Save the Children

Save the Children

“With our previous tool, we never got it off the ground more than the use cases we needed to fulfill with it. The barrier to entry was so high that we only had 1-2 people comfortable and versed in using it. With Meltwater, we were able to democratize the platform within our team because of its ease of use, which provided a quick path to satisfy our curiosity and get the depth of knowledge we needed. ”

“It’s key to keep clients informed about how their campaigns are actually landing with consumers. Metrics are always a starting point for strategic adjustment and without great data you are just left with questions. Meltwater’s stream of information allows us to make informed decisions for clients and gives them something to celebrate about when things go off without a hitch.”

MW_Customer-Story-Brochure-Archrival.pdf

Archrival

Archrival is a U.S. based youth culture agency that reinvents how brands connect with and win the hearts and minds of young adults, teens to twenty somethings. The beating heart of what they do: creative built on the approach that human-powered marketing places influential and motivated advocates at the center of a business’s most important goals. Through its human-centered approach to insights, influence, and creativity, Archrival has masterminded true brand movements across a variety of industries including retail, sports, CPG, gaming, activism, entertainment, hospitality and travel.

Learn how Archrival is using Meltwater to drive human-powered marketing through the use of social, consumer and influencer intelligence.