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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Stories — Meltwater

Challenge

"If we didn't have Meltwater, we would have no choice but to rely on Google Alerts to know what's being said and by who. I've tried this before, it doesn't really work."

Solution

MW Case Study - The Direct Marketing Association.pdf

Summary

The Basics of Public Relations (PR): Meaning & Examples

5 Massive PR Trends in 2023 Your Brand Should Be Dominating

UK Media Database Comparison: Get the Best Contacts

More Resources

The Direct Marketing Association (DMA) is a UK trade organization for the one-to-one marketing industry —  those companies that speak directly to their customers and the businesses that help them to achieve this. The DMA also holds industry events, conducts research and publishes reports, lobbies for legislation to support its members' business practices and, since its merger with the Institute of Direct and Digital Marketing (IDM) in 2015, it also offers a full range of expert training.

Read this case study to learn how the Meltwater media intelligence software supports The Direct Marketing Association with measuring PR ROI.

Meltwater Customer Stories: The Direct Marketing Association

How DMA creates tailored PR and media outreach using Meltwater's media relations database

The Direct Marketing Association

Identify influencers and monitor their content

Generate reports on marketing and communications success

"We measure success based on the quality of the articles, rather than the quantity. So, success for us looks like showing up in the right places, with the right messaging being conveyed. The reach of any campaign or any marketing activity is also more
important than the number of placements. We need to be able to look at the data that is coming in, in a quite detailed way."

ANZ Country Road Case Study (Nov 22).pdf

Impact

As an iconic Australian lifestyle brand, Country Road needs to be able to plan and monitor a wide range of marketing
activities, promotions and partnerships.

To do that effectively, it needs an exceptional communications tool that is available 24 hours a day, seven days a week.

Discover how Meltwater empowers Country Road to engage influencers and measure marketing impact in real time.

Country Road Customer Story

Measuring Marketing Performance in Real-Time

Country Road

Philippines’ telco looks to bolster media relations and engagement

Meltwater gives us the flexibility to customise our searches, which helps establish effectiveness... The quicker we can detect negative commentary, the more time we have to prepare a response

Monitor news about the company and manage reputational risk

Accurately measure sentiment on an entity level to better understand competitor performance

Measure the effectiveness of their stories in mainstream and social media

Refine their media engagement and content strategy

Reputational Risk

Small Corporate Comms team dealing with large volume of information

Media monitoring with Meltwater helps PLDT zero in on reputation management

Overall, Meltwater has helped give us a more professional and structured way to communicate to both internal and external audiences. Importantly, Meltwater gives us accurate competitor intelligence and we can even keep tabs on what campaigns they’re running.

SEA_ PLDT Case Study (May 22) (1) (1).pdf

Consolidated approach to external communications a winning strategy

There’s no end to the amount of content you can create to promote your company. The challenge is knowing which content is working, where you’re getting the most value from your efforts, and how you’re tracking against your competitors.

The Philippines’ largest telecommunications company, PLDT, relies on Meltwater to keep their small corporate comms team working effectively.

PLDT x Meltwater | Customer Story

PLDT

Quantify their share of voice, campaign performance and proactively measure Marketing efforts

Save time through managing all of their social channels in one platform

Understand competitor activities and customer sentiment

Previous to partnering up with Meltwater, we didn’t have a structured way to benchmark our Marketing efforts against our competitors, it was more of a gut feel before. Now, we are able to quantify our share of voice, our campaign performance and proactively measure our efforts.

The Solution

The consolidation of the Meltwater solution is great! Now, I don’t need to look at different platforms all the time to get the information that I want, I can get everything all in one place. I can see all of the social listening across the board and manage all of our social channels in one platform. That has saved me so much time.

GTA TeleGuam Case Study (Mar 22) (1).pdf

The Impact

As the legacy telecommunications provider in Guam, GTA has been servicing the residents of the island with mobile, broadband and TV services since 1950. With a population of fewer than 200,000 people, Guam’s telco market has been heating up and competitors have been jostling for new subscribers through new mediums such as social media.

GTA rebranded in 2019 with a new slogan - “We Start With You”. The centre of the company’s ethos is their customers, with a keen focus on listening, managing and solving issues quickly.

Prior to partnering with Meltwater, GTA had no formal social listening tools in place but they were managing their social media channels through another provider.

Meltwater helps GTA TeleGuam monitor competitors, understand customer sentiment, and quantify their SOV in the market.

GTA TeleGuam x Meltwater

How GTA uses Meltwater to optimize content and improve audience engagement

GTA TeleGuam

Effectively monitor relevant trends across news and social media

Communicate with internal stakeholders about important media stories

Analyse the impact of media and communications efforts on the success of the organisation.

“Having access to the Meltwater mobile app puts our organisation in a really good position, we’re across any potential issues from the moment we wake up and ongoing throughout the day.”

[AU] QRIC Case Study (Sep 2021) (2).pdf

The Queensland Racing Integrity Commission (the Commission) is an independent statutory body which oversees the welfare standards of racing animals and the integrity of racing industry participants in Queensland, Australia.

Discover how Meltwater enables the Queensland Racing Integrity Commission to stay on top of a rapidly evolving media landscape.

Meltwater x Queensland Racing Integrity Commission (QRIC)

Adapting Communications to a Changing Media Landscape

Queensland Racing Integrity Commission

Efficiently manage and disseminate social media content

Create in-depth reports by pulling customised insights from the platform

Build and maintain a great relationship with its online community

All in one solution for social and media monitoring

Increase and report back on brand exposure which drives blood donation

“Our favourite feature with Meltwater is Analytics. Because you can customise your search to suit your needs at the time, it’s also great that you can compare different periods in the reporting.“

Get in touch to learn more

SANBS is a not-for-profit organisation providing blood transfusion services in South Africa including  eight of the nine provinces. The company, founded as an amalgamation of regional blood banks, operates across the country hosting blood drives in shopping malls, schools, and other public spaces. The NPO relies on the goodwill of South African citizens to donate blood, which is why the company places such massive importance on its social media platforms - a space to inform, engage and build (and maintain) a relationship with current and potential donors.

Customer Story: Discover how this world-class non-profit organisation transformed its social media marketing management with Meltwater.

South African National Blood Service x Meltwater

Discover how this world-class non-profit organisation (NPO) transformed its social media marketing management without having to grow its team and, in turn, increased and maintained its blood donor loyalty.

South African National Blood Service

Meet Cebu Pacific

The challenge Cebu Pacific faced

We needed visibility on our international media pick-ups, not just for ourselves but for our competitor brands, too. Previously, we'd only be able to find out about international coverage if we had an agency partner that let us know about it. It was impossible to monitor all our coverage, let alone find out the tone and sentiment of the coverage we were receiving.

The solution Meltwater provided to Cebu Pacific

Track media coverage in the Philippines and abroad

Understand the effectiveness of their media outreach and PR

Monitor and compare the media coverage of competitors

Easily generate reports for senior management.

SEA_Cebu Pacific Case Study (August 22).pdf

The Ultimate Social Listening Tool

Cebu Pacific needs to be across the media conversation around its brand, its competitors and the aviation industry more broadly, anywhere around the world.

Read this case study to learn how we help Cebu Pacific monitor media mentions around their brand, competitors and the industry ►

Meltwater Customer Story: Cebu Pacific

As a well-known and much-loved airline, Cebu Pacific provides an essential service not just across the Philippines but also around the world.

Cebu Pacific

Monitoring Editorial, Online and Social Media

Analysing Real-time Interactive Dashboards

"Everyday Meltwater provides us with a necessary overview of current news and press exposure across our international markets"

Real-time Media Monitoring

Momondo is a travel metasearch site that finds and compares offers on flights, hotels, car hire and package holidays. The company serves travellers across more than 30 international markets and is internationally praised for its unique offering.

Read this case study to learn how the Meltwater Media Intelligence Tool supports Momondo with optimising PR measurement through real-time dashboards.

Meltwater customer stories: Momondo

How Momondo uses real-time data for competitor benchmarking

Momondo

Optimise real-time monitoring, press release distribution and press room management.

"Meltwater employees are extremely dedicated and always there to offer support and assistance".

Gemometrics develops technical tools that revolutionise the way the precious stone market assesses precious stones. The company's vision is to make global trade in precious stones more secure. To do so, it's critical to stay updated with respect to industry developments around the world. If new processing methods are launched, Gemometrics needs the information immediately so they can act right away. Meltwater's tool helps Gemometrics continuously stay updated, thereby assisting them with becoming more proactive in their strategic planning efforts.

Read this case study to discover how Meltwater helps Gemometrics with real-time monitoring and press release distribution. Learn more ►

Meltwater customer stories: Gemometrics

Gemometrics

Provide comprehensive media analysis to evaluate campaign success

Build a richly insightful report for stakeholders to understand brand's reputation

Develop recommendations for amplification of future events

“Meltwater greatly boosted our capabilities in measuring the media coverage of Cyberport. Furthermore, the technopreneurial spirit and impetus of Meltwater resonated with what Cyberport values and advocates to the rest of the world.”

[HK] 2021 Cyberport Case Study (Jul21) (1).pdf

Outcome

Housing over 1,650 startups and tech companies, Cyberport is home to Hong Kong's innovative digital technology community. Wholly-owned by the Hong Kong SAR government, the organisation aims to realise Hong Kong's vision to become an innovation and digital technology hub.

Built upon its three pillars of talent cultivation, industry development and the integration of traditional and new economies, Cyberport supports budding techpreneurs through funding and a comprehensive incubation process. 

In 2017, Cyberport and Meltwater forged a partnership to better understand the horizon of Hong Kong's tech industry. Using Meltwater's advanced Media Monitoring capabilities, Cyberport set out to fully track and measure the organisation's brand reputation at the world stage as well as monitor the progress of the various startups under their purview.

Read this case study to understand how Meltwater helps Cyberport by providing comprehensive media analysis to evaluate campaign success.

Cyberport Hong Kong

Boost their metadata sources to include balanced social media data, increasing the integrity of their data insights

Build brand awareness on the importance of identifying audience interests and optimizing content marketing strategies

Win clients and increase quality lead flow

As more companies are incorporating the ethos and importance of content marketing, Immedia is well-positioned in the industry to deliver the best strategies for our clients and partners.

Being a Leader in the Content Marketing Industry

Powerful insights are driven by robust data integrity. Meltwater's API has greatly enhanced our dataset, which Contrend's algorithms use to generate the most effective content recommendations and predictions.

Getting a Step Ahead in Content Marketing

There is still an untapped opportunity for many of our partner agencies across the region and Immedia has invested early to use our data to leverage what clients really want to get as insights. With their product Contrend, they are showing the scalability by taking the product globally as the Meltwater data lake tracks any country and language. It's a pleasure to work with their team!

Meltwater's API In Action

Immedia Case Study.pdf

Launched in 2018 by renowned content marketing experts, Peter Bakker and Richard Jones, Immedia Content offers innovative content strategy development and marketing built on a data-rich foundation to maximize audience engagement. Its team of content strategists and editors, supported by their global network of multilingual contributors, creates diverse, effective formats of content for their clients.

Using Meltwater's API to enhance existing datasets, Immedia Content and Contrend have been able to bolster their social media insights.

Immedia Content

How Immedia Content generates effective content recommendations

"We have been a happy Meltwater client since 2016. It's great to have a single solution that does it all, where we can monitor print, online news and social media, as well as send out press releases - all at a very fair price."

MW Case Study_Fairtrade Denmark - DK (ENGLISH).pdf

All-in-one tool

Fairtrade Denmark certifies, manages and promotes the use of the well-known Fairtrade brand, which consumers find on products and products that meet Fairtrade's international standards. The goal is to improve the working and living conditions of farmers and workers in Africa, Asia and Central America step by step through fairer trade.
Fairtrade Denmark uses Meltwater's Media Intelligence platform to monitor, manage and analyse incoming and outgoing communications.

Read this customer story to find out how Meltwater supports Fairtrade Denmark with optimising communication efforts, and Managing PR activities.

Meltwater customer stories: Fairtrade Denmark

How Fairtrade Denmark plans its media outreach campaigns

Fairtrade Denmark

"We rebranded a year ago, and I'm currently looking at how we've grown as a brand over the last six months. We're using Meltwater's report as part of a brand health check. With Meltwater, we can see what we're doing well, and not so well. This helps me determine where to focus my efforts strategically going forward. Some of our team members use Meltwater to analyse the reach of press hits and the engagement received off the back of them. However, I look at the data in a qualitative way - so not just the total number of mentions, but also the kinds of mentions we get. Meltwater's mobile app is my favourite feature of the platform - in fact, it's my favourite app that I have on my phone. I get alerts straight to my phone, on the go. I can then tap into the app in one click and determine whether press hits are worth looking into further."

MW Case Study - Focus Ireland.pdf

Focus Ireland is the largest homeless and housing charity in Ireland. It is driven by the fundamental belief that homelessness is wrong. Focus Ireland helps prevent families, young people and individuals from having to experience homelessness if possible. For those currently experiencing homelessness, their skilled staff help people to identify the best available support and options to aid them on their journey out of homelessness.

Read this customer story to find out how Meltwater supports Focus Ireland generate reports, and measure the performance of their brand.

Meltwater Customer Stories: Focus Ireland

How Focus Ireland measured the impact of its rebranding campaign

Focus Ireland

"Meltwater gives us an overview of the media landscape so we know where, when and in what contexts our brand is mentioned."

FC Nordsjælland is a Danish professional football club that plays in the national tournament's best series, the Super League.

Read this case study to learn how Meltwater supports the Football Club Nordsjælland (FCN) with their stakeholder management.

Meltwater Customer Stories: Football Club Nordsjælland (FCN)

How FCN optimizes its brand strategy in real time with media monitoring

Football Club Nordsjælland (FCN)

Keep a close eye on movements in the market and build the agility to quickly tap on opportunities to stay ahead of the competition.

Automatically report on key metrics such as audience sentiment, trending themes, and media exposure every time they run a campaign

Consolidate both owned and earned media data into an integrated dashboard for a single source of truth

“With Meltwater’s automated social media analytics, we get a real-time update on metrics such as our media exposure, sentiment analysis and share-of-voice. This cuts our man hours by up to half as compared to creating manual reports."

“Meltwater’s ecosystem of media intelligence capabilities gives us a comprehensive, single source of truth about our brand and media performance. By integrating our workflows into one platform, this saves us so much time and costs we used to incur trying to consolidate information from different data sources.”

[SEA] 2021 LinkAja Case Study (Jul21).pdf

LinkAja is an Indonesian mobile payment platform whose goal is to facilitate smoother, safer and hassle-free financial transactions. First launched in 2019 and with investments from companies like Gojek and Grab, it has grown to become one of the top ewallet player in the country.

Read this case study and learn how the Meltwater Media Intelligence Suite helps LinkAja stay ahead in the competitive e-wallet space in Indonesia.

LinkAja - Meltwater customer story

How LinkAja uses social listening and media monitoring to track perception around its brand

LinkAja

"I use Meltwaters Influencer Contact Database to find journalists who regularly discuss the field of research I'm promoting and then send them very targeted and personalised pitches. After using the influencer database to pinpoint who I should engage with, I then use Meltwater's media monitoring tool to track the coverage of the research and spot potential international audiences using the heat map widget (which indicates where media exposure is highest). Since using Meltwater, we've seen a boost of engagement internally. Circulating a newsletter highlighting key press coverage shows researchers that their work is in capable hands. As a result, more and more are willing to work with us to profile and promote their work."

MW Case Study - Liverpool School of Tropical Medicine.pdf

Founded in 1989, Liverpool School of Tropical Medicine (LSTM) is the first institution in the world dedicated to research and teaching in the field of tropical medicine. As a registered charity, LSTM works across the globe, often in very difficult circumstances, to fulfill their mission: reducing the burden of sickness and mortality in disease endemic countries. They do this through the delivery of effective interventions which improve human health and are relevant to the poorest communities.

Read this case study and learn how the Meltwater Media Intelligence Suite supports The Liverpool School of Tropical Medicine uncover new opportunities.

Meltwater Customer Stories: The Liverpool School of Tropical Medicine

How LSTM established credibility and leadership through its targeted media outreach

The Liverpool School of Tropical Medicine

Create more topic-centric content to inform diverse audiences

Significantly reduce time consumed in data collection processes

Capture the dynamic conversations in the Chinese social media landscape

“Delivering quality, audience-focused content is imperative in an industry like ours. Our customers engage greatly in the Chinese social media space. We recognise that there is a wealth of valuable insights there to help us better understand them.”

“We take pride in the products that we deliver. We believe in order to better serve our customers, we need to greatly listen to the voice of our customers. With Meltwater’s expertise in the Chinese social media space, Manulife-Sinochem is creating richer content to better learn about customers and develop better products for them.”

[HK] Manulife Sinochem Case Study (Oct 2021).pdf

Formed in 1996, Manulife-Sinochem is the leading entity and first joint venture in the life insurance industry in China. The company has more than 17,000 employees and over 1.8 million clients across China. Manulife-Sinochem offers a diverse and comprehensive range of products to cater a multitude of customers looking to secure their financial horizons.

Read this case study and learn how the Meltwater Media Intelligence Suite helps them analyse mindshare in the Chinsese life insurance market.

Manulife-Sinochem Case Study

How Manulife-Sinochem uses social listening to better understand and reach consumer groups

Manulife-Sinochem

“Now community engagement becomes more important – and this means understanding the tonality of how your messages are landing, as well as having an up to the minute view on that.”

MW Case Study Multichoice.pdf

As Africa’s leading entertainment company, MultiChoice creates and secures the rights to content from all over the world. Their entertainment platforms available via satellite or streaming including – DStv, Gotv and Showmax– are a hub for approximately 20 million people across 50 countries! Through Irdeto, MultiChoice is a world leader in digital platform security for video entertainment, video games, connected transport and IoT connected industries.

Read this case study to learn how the Meltwater Social Media Intelligence Suite helps Multichoice increase subscriptions and manage crisis communication.

Meltwater Customer Stories: MultiChoice Group

How Multichoice Group uses community engagement data to shape its social media strategies

MultiChoice Group

"With Meltwater, not only has our media reach has grown substantially, but the response time to current news and media statements from institutions we are challenging has improved tremendously."

MW Case Study_OUTA_ZA.pdf

OUTA, or the "Organization Undoing Tax Abuse", is a Civil Action entity that started in 2012 under the name of the "Opposition to Urban Tolling Alliance". The organization was initially formed when it challenged the South African Government's decision to subject an electronic tolling upgrade to the country's busiest freeway network. OUTA has since developed into a more efficient entity with its own internal litigation capacity, researchers, investigators and other skilled professionals. The internal growth has enabled OUTA to move beyond the e-Toll issue, as the team sets out to challenge and expose inefficiencies, maladministration and corruption in other areas of state taxation policy making and state managed expenditure.

Read this case study to learn how the Meltwater Media Intelligence Suite supports OUTA with finding and targeting relevant journalists.

Meltwater Customer Stories: OUTA

How OUTA uses Meltwater to grow its media appearance and measure campaign reach

OUTA

"I would say that you need to have competitive intelligence. Competitive intelligence is necessary to know whether your communication efforts are working"

The Salvation Army uses Meltwater media monitoring to keep an eye on what's being said about them in editorial and social media. Using Meltwater's media monitoring, they can then view and analyse the data presented and develop various reports to guide strategic decision making. In addition to this, The Salvation Army also uses Meltwater's press tool to find relevant journalists to contact and spread awareness.

Read this case study to learn how the Meltwater Media Intelligence software supports the Salvation Army with monitoring their industry and competitors.