Ricoh

Before Meltwater, Ricoh’s marketing teams across the APAC region worked independently, each managing their own social media, PR, brand monitoring, and competitor analysis activities with their own mix of systems and tools. “We had limited visibility over marketing activities across the region, a highly manual process, and no structured approach to understanding the market,” says Hidemi Shimamura, Digital Marketing Executive at Ricoh. “As a result, it was difficult to coordinate activities, share best practices, derive mutual benefits, or understand our position in the market, including what people were saying about us or the topics we were interested in.” The company implemented Meltwater across the region to unify its teams, allowing them to work together to drive growth.

From fragmented data to unified strategies

Ricoh’s regional teams — including in Thailand, Hong Kong, Australia, and New Zealand — slash their journalist discovery, outreach, and pitching time using the media relations platform’s international media lists and generative AI features. “I love the fact that I can access a whole list of journalists in the region, see what they’re writing about, find their socials, and connect directly with them,” says James Loginov, Head of Marketing Communications at Ricoh. “With so much news to report and information to share, that’s incredibly valuable.

On the social end, Ricoh uses Meltwater’s social media management solution to centralize its operations across channels, regions, and brands. Unified inboxes and upcoming post previews eliminate doubled efforts and missed opportunities for customer connection. Later, analytics dashboards let the team zoom from data to actionable insights. 

“Being able to customize dashboards to view activity across different channels and countries is fantastic,” says Shimamura. “We can see the materials that are being used and those which are most efficient. This helps us steer content production by making decisions based on what works.”

Actionable insights with organization-wide benefits

Ricoh’s marketing team uses Meltwater’s customizable reporting features to pass insights on beyond the platform’s immediate users. Shareable links and decks, complete with Ricoh’s branding, bring market and audience intelligence across the marketing team and beyond to salespeople and customer relationship managers. 

“This way, when they interact with customers, they are not just discussing products or solutions; they are engaging with a deep understanding of what the customer is experiencing and what’s happening in their country and industry,” says Shimamura. “The more they see the more they understand what Meltwater can do to support them in their daily work.”