Search for Common Ground

Challenge

Manual Processes Impede Progress 

As the world's largest peace-building NGO, SFCG employees and program experts provide valuable hands-on insight into conflicts occurring on the ground. These insights are shared at events around the world. In order to generate awareness around these events, SFCG monitors media interest and continually expands its global network of media contacts.

Prior to Meltwater, identifying press contacts to cover these events required scouring news outlet websites to find the names and emails of relevant journalists or editors. With little insight into locations and topics covered by journalists, outreach was frustrating and time-intensive. Suspect contact information resulted in few replies to news releases along with disappointing pickup. Coverage was manually entered into spreadsheets and did not include any data.

Solution

Measurable Increases in Productivity 

SFCG leverages Meltwater's media database to facilitate better coverage with a keyword-driven search that quickly narrows down relevant journalists based on content written in their recent articles. This allows the team to easily zero-in on story tie-ins that will get journalists interested in promoting SFCG's expertise in resolving regional conflicts. Meltwater's press outreach tool streamlines the process around emailing news releases, with the branded email editor allowing quick edits to

add a personal touch.

Meltwater's dashboard analytics provide visibility into the impact of SFCG's outreach. In a recent reporting period, Meltwater contributed to a 50-70% increase in the number of SFCG news features across smaller press outlets and larger, well-known names like The New York Times and The Washington Post.