Seventh-Day Adventist Church

Challenge

Acquiring Real-Time Information and Analysis 

The Seventh-day Adventist Church and its 20 million members operate the world's second-largest network of schools, enrolling more than 1.8 million students, and the largest Protestant network of hospitals and clinics. They're active in 202 out of 230 countries recognized by the United Nations. Their global influence and interest in further expanding their community makes timely and accurate communications a priority.

Prior to engaging Meltwater, they lacked the ability to monitor news and social media mentions in real time and in different languages from a single platform with built-in translation capabilities. They wanted to receive alerts each time an important mention or query was published about their organization— enabling their communications team to respond quickly— and sought a tool with metrics that could be customized to fit their needs. They realized a mobile app would allow them to be even more responsive. 

Communications Manager Felipe Diemer de Lemos says, "We worked with other media monitoring companies previously, but they were focused exclusively on news clippings, didn't include social, and were severely limited in terms of the real-time analytics we needed to conduct church business. We quickly outgrew them." 

Solution

A Versatile, All-in-One Communications Platform 

South America's vast scale and diversity require a powerful communications tool. Not only has Meltwater proven itself up to the task— providing comprehensive media monitoring, social media, robust analytics, translation capabilities, a newsletter, and a mobile app— at times it seems it can manage itself. CommunicationsManager Felipe Diemer de Lemos says he can go an entire day monitoring his feed using only the mobile app. This frees him and his team to tend to other tasks. Insights culled from the dashboards can be used to proactively correct misinformation published about the church and collectively manage its reputation. 

Diemer de Lemos says Meltwater is instrumental in preparing his team to talk to the press. Along with the analytics the platform supplies, there is also the daily newsletter and the recaps it provides to keep everyone informed. 

Meltwater's multilingual capabilities— with built in translation— are a godsend, so to speak, given the need to communicate in multiple languages. Diemer de Lemos says, "Meltwater allows us to monitor our keywords in Portuguese and Spanish mainly, although I also monitor in English. Keeping up with all of our communities is absolutely essential."