Marketing

University of Chester

The University of Chester is a public university located in the historic city of Chester, England. It began life in 1839, and is now home to almost 20,000 students from all over the world and thousands of academic staff.

Photo of students throwing their hats into the air while standing on a hill in the sunset.

Challenge

The University wanted to increase the relevance of its Twitter Ads to prospective students and drive relevant engagements.

"Our Twitter ad campaigns were struggling to perform as well as other channels, so we needed something to improve the accuracy of our targeting. Audience's suite of targeting functionality ensured our Twitter campaigns drastically improved, and have allowed us to build better connections with our existing students too."

Shai Vure, Digital Marketing Manager, University of Chester

Solution

To better reach and engage prospective students, the University of Chester used our Audience solution to target potential students with greater precision and uncover existing students within their target audience.

Screenshot of the Meltwater Audience Insights Reports

Download Success Story (pdf)