University of Gävle

Challenge

Staying in the know

Meltwater's competitive intelligence has been a determining factor in the University of Gävle's ability to keep track of what is written about them in the media. Meltwater's tool makes it possible for them to easily monitor relevant conversations across editorial and social media and to see where their press releases have had an impact.

The University of Gävle also receives a summary analysis report every year. This report provides a clear picture of their media exposure and among other things, what is said about their educational programmes and researchers, while also providing a more general overview of how University of Gävle is perceived in both traditional and social media. The analysis report also includes a comparison with their closest educational institutions.

Solution

Identifying relevant journalists

The ability to identify relevant journalists has had a direct impact on the University of Gävle's media exposure, for example, the University of Gävle recently published an article on sustainable transport based on insights found from their researchers. Having used Meltwater's tool to find journalists currently writing about similar subjects, they waa able to improve media targeting capabilities. As a result of pinpointing relevant journalists, the research was published in a dominant industry publication that they otherwise would have never been able to reach!