Uncover consumer growth opportunities in Healthcare and Pharma
We work with the world's largest Healthcare and Pharma brands, giving them the tools they need to understand consumers and markets better, and build stronger, more profitable relationships with their customers.
Healthcare and Pharma is ever-evolving, we'll help you build what comes next.
Exciting things are happening in every corner of the healthcare and pharmaceutical industry, from the incorporation of new technologies to changes in how healthcare providers approach patient care. From integrating cutting-edge technologies to anticipating patient needs, healthcare organizations require deep understandings of changing consumer preferences, patient needs, and market forces.
$9.2 billion is the estimated value of the global Pharma and Healthcare industry's social media market size in 2023
80% of consumers use social media to search for health-related information
23% of pharmaceutical companies don’t have policies to address data security and privacy when it comes to social media
Healthcare & Pharma Resources
2024 Industry Snapshot Report: Healthcare
Get a data-driven overview of top trends and topics in our 2024 Industry Snapshot: Healthcare.
From Analytics to Intelligence - the Bayer Use Case
During the webinar, Angela Vicente di Moreno, leading expert in global strategic insights at Bayer, dives into the evolving world of brand perception and uncovers strategies to navigate and thrive in the digital age. Watch the webinar.
AstraZeneca - Case Study
Learn how AstraZeneca partnered with Meltwater for media monitoring, holistic reporting, and visibility over the social impact of the organization's communications activities. Read the case study here.
Haleon - Case Study
Haleon chose Meltwater to help set up a new operation that could provide competitive intelligence and recommendations to various divisions within the company. Read the case study here.
Hollard - Case Study
In order to maximise their marketing activities and budgets, Hollard needed to have a full understanding of the context and the environment they operated in. Read the case study here.
Products Leading Healthcare & Pharma Companies Use to Boost Performance
Turn billions of conversations into insight.
Spot online brand mentions in real-time and analyze social data to build a holistic understanding of your customers, highlighting their concerns and cares to build strategy. Then turn reports to autopilot so your team can focus on what matters.
Build a brand empire in social media.
For retail and consumer goods companies, your owned social channels are one of the first places consumers will interact with you. First impressions need to be perfect, and it’s challenging to pull that off at scale. Streamline your social media management and make building customer communities easier, while flawlessly keeping up with your online customer service.
Partner with influencers that share your brand values.
Influencers can be a powerful voice for speaking your message out to the masses. But it’s a big job to pinpoint exactly the right influencer for your brand to partner with. Our tools make sure they’re authentic and simplify the process, so you can run large-scale, global influencer campaigns with ROI.
Uncover the insights that will build your brand.
Billions of conversations are taking place online, and buried within that mountain of data are nuggets of impactful insight waiting to be uncovered. Using smart tech and market research methodologies, we turn noisy data into focused consumer insights that help you identify unmet needs and new opportunities.
Know when the press is talking about you.
A story in the press can drive a sudden spike in sales or boost your brand, or it could be the start of a crisis. Either way, when your business is covered in online media, broadcast or podcasts, our products make sure you know about it immediately, giving you the advantage of reacting quickly to any opportunity.
Let's build your Meltwater suite.
You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.
