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Public Sector

Understand, assess, and engage with the news and social information environment with our powerful suite of solutions. Meltwater offers you the tools and workflows you need to stay ahead of trends, identify risk, inform your stakeholders, and reduce your time to awareness, insight, and action.

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It’s harder than ever to maintain public trust.

Our customers in government agencies work tirelessly to educate and inform, but reaching the right audience with the right message is more challenging than ever. With shifting public sentiment and a fast-moving media landscape, key messages can get lost, and trust can waver. That’s why public sector teams turn to Meltwater—to stay informed, amplify their impact, and measure what matters.

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63% of citizens believe government leaders are purposely trying to mislead them.

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75% of US adults say trust in the government is shrinking.

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41% say they encounter misinformation at least once a week.

Today's information environment.

Information Abundance

The speed, accessibility, and ease of creating information have fundamentally changed how decisions are made. Today, narratives and reputation play a pivotal role in decision-making, emphasizing the need for a comprehensive, multi-dimensional approach to communication that delivers curated insights.

Content Consumption

77% of Gen Z citizens turn to social media platforms for news and breaking events, in the same feeds as their entertainment and lifestyle content. The most successful campaigns reflect a deep understanding of the daily conversations and socio-cultural context of key audiences.

Digital Acceleration

In today's world, organizations must make well-informed, rapid decisions to survive and participate in a fast-changing environment. The speed of media presents both risks and opportunities for direct communication, making swift awareness and insight critical for success.

Meltwater’s Mission

Meltwater’s goal is to harness Publicly Available Information (PAI) to deliver a unique capability measuring the impact of narratives, missions, audience cohorts, campaigns, and/or outbound efforts. We provide access to the world’s largest corpus of PAI data, tracking 300,000+ news sources and over 300 million social media data points.

Insights that help you stay ahead of the narrative.

With our AI-powered tools, you’ll be able to effectively remove blindspots, speeding up the time it takes to inform, engage, and inspire public confidence.

Track public sentiment in real time to understand concerns.

Identify and assess mis/disinformation before it spreads.

Surface relevant online photo and video content using our computer vision.

Streamline workflows, saving time and effort for your team.

Improve campaign resonance through data-driven insights.

Earn public trust with transparent, timely communication.

Ensure message consistency across all of your platforms.

Gain actionable insights from social media, traditional media, and beyond.

Keep an eye on risk signals before they escalate.

The tools you need to get in control.

Intelligence
Media Relations
Community Management
Intelligence
Media Relations
Community Management

Faster time to insight means faster time to action.

Understand public sentiment and trending concerns by monitoring online conversations as they happen in both social media and news sources. Speed up your time to awareness; identify misinformation, detect emerging issues, and proactively address them before they escalate. Our AI-powered analytics help you get to actionable insights faster.

Connect with the right media professionals.

Access a comprehensive database of journalists and influencers to ensure your message reaches the right audience. Our AI journalist search helps you pinpoint exactly the right media contacts for each campaign quickly and easily. Build lasting relationships with media contacts who can amplify your voice and foster trust.

Deliver messages that resonate.

Plan, schedule, and manage social media campaigns effortlessly. Ensure consistent, clear messaging across platforms while tailoring your content to reflect the concerns and priorities of your audience. Flexible workflows speed up content approval processes without compromising safety.

Committed to data security

We have high standards when it comes to data security. That’s why we worked to achieve ISO 27001 and ISO 27701 certification. ISO 27001 and ISO 27701 are the internationally recognized standard for Information Security Management Systems (ISMS), ensuring that organizations implement rigorous security controls to protect sensitive data.

We’ve also demonstrated our commitment to AI safety and transparency by achieving ISO 42001 certification - the world’s first AI management system standard.

Learn more about our certification

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Let's build your Meltwater suite.

You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.