Ministry of Defence

The Challenge

In 2014, a comprehensive media monitoring structure was required to boost the Ministry’s complex media intelligence gathering capabilities. 

The Ministry needed a highly customised and time-sensitive service which could aid its officials on quickly crafting PR recommendations and solutions for their decision makers.

Due to the wide scope of its operations, the Ministry needed a round-the-clock service, with enhanced mainstream and social media analytics to help their officials manage the organisation’s media coverage.

The Solution

Meltwater set up a dedicated team curating their daily media digest 7 days a week, including live alerts going for emerging topics in both mainstream and social media. ​

The scope of tracking covered the full range of Television, Radio, Print, Online, Alternative and Social. The team also produced daily Social Media analysis reports focusing on breaking topical trends. These reports give the Ministry an updated touchpoint of on-the-ground conversations.

The Outcome

• With dedicated 24/7 service, the MINDEF team had uninterrupted access to instant media insights for their research.
• Up-to-date gauge of ground sentiment through social media analytics and sensing.
• A premium-level service consisting of media intelligence reports, analytics platform, crisis communication briefings, ad hoc tracking requests and a dedicated hotline direct to our analyst team