National Environment Agency
Learn how Meltwater helped NEA develop a centralised source of media intelligence that catered to the diverse needs of different stakeholders
The Challenge
The Agency faced a situation where there were varied points of intelligence reporting, different reporting deliverables, as well as overlapping and contradictory data sources.
Due to the time-sensitive nature of their reports and a lack of robust supply of social media data and news coverage, Meltwater stepped in to effectively provide media intelligence solutions for the Agency’s team.
The Solution
To comprehensively and quickly monitor the media coverage, the Agency’s public relations and social media teams gained access to Meltwater’s Media Intelligence platform.
Meltwater also produced daily reports on mainstream and social media, specially curated based on communication between the Agency and a dedicated team.
To overcome heightened security restrictions, Meltwater also provided a bespoke solution by implementing an automated QR code process for the Agency to access reports.
Curious to see what a Meltwater Daily Mainstream and Social Media Report looks like?
The Outcome
1. Single source of data ensuring integrity of media insights and intelligence
2. Simple and secure access to reports and platform to quickly relay information and recommend next protocols
3. Reduced time spent on reporting of media intelligence to stakeholders