Cookie Statement

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At Meltwater, we know that you care about how your personal information is used and shared, and that is why we are committed to respecting your privacy and helping protect the security of your information. The purpose of this cookie statement (“Statement”) is to help you better understand how and why we gather, store and process information collected from you automatically through cookies and other tracking technologies (collectively, “cookies”) when you use a Meltwater website, including but not limited to, meltwater.com, app.meltwater.com, outsideinsight.com (“Site”). In this Statement, we also identify your options regarding the use of cookies and the information collected through cookies.

Visiting or using the Site with your browser settings adjusted to accept cookies tells us that you want to use our products and services and that you consent to our use of cookies and other technologies as described in this notice. Should you have any questions regarding our cookie statement do not hesitate to contact us.

What does this statement apply to?

This Statement covers the collection and use of personal information by Meltwater when a visitor or a user browses a Meltwater website or uses services provided by Meltwater, including but not limited to meltwater.com, app.meltwater.com, outsideinsight.com and influencers.meltwater.com (“Site”). This includes all related pages, any subscription- based features or services offered by Meltwater via the Site as well as the use of any of the Site’s related features and services. This Statement does not apply to any third-party site that may be linked on our Site.

In the statement visitors of our public websites are referred to as visitors (“visitors”) and users of our subscription based services are referred to as users (“users”).

What are Cookies?

Cookies are text files containing small amounts of information that are downloaded to your device when you visit a website. Cookies are sent back to the website at each subsequent visit or to any other website that recognizes them. Cookies are useful because they allow a website to recognize a user’s or visitor’s device.

Cookies perform lots of different jobs such as: allow you to navigate between pages efficiently, remember your preferences and generally improve your experience. Due to their core role of enhancing or enabling usability or site processes, disabling cookies may prevent you from using certain parts of this Site. The categories of cookies used on this Site are listed below.

Why we collect information

Our primary goal in collecting personal information is to deliver a smooth, efficient and personalized experience when on our Site. This allows us to provide you with the information, services and features that are most likely to meet your needs.

We automatically track certain information about you, based upon your behaviour on our Site. We use this information to conduct internal research on our user and visitor demographics, interests and behaviours, and to offer more personalized content.

The information we collect from you and about you is used as follows:

To ensure that content from our Site is presented as optimally as possible for you, your computer and your web browser
To measure and improve the Site’s performance and usability, its contents, services and features as well as to personalize your overall experience
To send you information based on your relationship or transactions with us, notify you about changes to our products or services, provide customer support and respond to your inquiries.

The information we collect about you

We may collect, process and use the following information about you:

Details of your visits to our Site including, but not limited to, traffic data, location data, weblogs and other communication data, search activities as well as the page, content, software or resources that you access.
Your IP address, web addresses of the sites you arrive from and go to next and information about your connection, including your device’s browser, operating system, platform type and Internet connection speed. We use this information for operational and performance measurement purposes and to regionalize certain contents of the Site.
Details of transactions and orders, your history of correspondence with us, quote requests or inquiries or when you contact customer service or technical support.

Information generated and collected automatically

We use web analytics tools to automatically store Site usage information, such as the origin, numbers and frequency of visitors to our Site and how they use its contents and components. This data is only used in the analytics tool aggregate and helps us figure out how to provide an optimal experience to as many visitors as possible.

Types of Cookies used on the Site:

Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Performance Cookies: These cookies gather information about how visitors use and interact with our Services. For example, performance cookies tell us which pages are popular, monitor traffic to our website and compile anonymous analytic information. Performance cookies can also be used to identify and remedy operational problems with the website.

Functionality Cookies: These cookies are used to recognize and remember your preferences. For example, functionality cookies may use information, such as your location, to make sure that you arrive at a version of our Site that is specific to your city or region.

Advertising Cookies: These cookies are used to show relevant advertising about our Services on third party websites (i.e. websites that we do not own or operate). When you visit our website, we will serve a cookie on your device. This cookie will have information about how you interacted with our website, such as what pages on the site you looked at. Then, if you visit a website within an ad network that we work with, the ad network will read the cookie from your device and show you relevant advertising about our Services.

Cookies used on the Site:

Name: Google Tag Manager
Type: Essential
Purpose: Google Tag Manager enables our use of many essential and performance Site scripts. It also collects aggregated data about events occurring on the Site. Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, Google Tag Manager does not collect, retain, or share any information about visitors to our properties, including page URLs visited.

Name: Marketo Munchkin
Type: Essential
Purpose: This Site uses an automation system provided by Marketo Inc., which uses cookies to recognize you as a unique user when you return to the site, and to track various data related to your website usage in order to provide custom content or services related to your specific interests. The cookies placed by the Marketo server are readable only by Marketo.

In addition to the cookies mentioned above we may place cookies on your device to enable or disable new features of the Site you have selected to use.

Name: Google Analytics
Type: Performance
Purpose: These cookies do not collect information that identifies you. The information these cookies collect is aggregated, therefore anonymous, and is only used to understand how the site is being used and identify problem areas to improve user experience.

Name: Google Ads
Type: Performance
Purpose: Meltwater uses Google Ads code that allows for certain forms of display advertising and other advanced features. Subject to change, the Google Display Advertising features Meltwater currently uses are Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting.

These features are used to advertise online; to allow third-party vendors, including Google, to show you advertising across the Internet; to allow Meltwater and third-party vendors, including Google, to use first-party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize, and serve ads based on your past visits to the Website and to report how ad impressions, uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Website. Data from Google's interest-based advertising or third-party audience data (such as age, gender, and interests) is also combined with Google Analytics to better understand the needs of Meltwater users and to improve the Services.

Name: Facebook Pixel
Type: Performance & Advertising
Purpose: The Facebook pixel is code that you place on your website. It collects data that helps us track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our website.

Name: Twitter Ads
Type: Performance & Advertising
Purpose: The Twitter Pixel Tag is a piece of lightweight JavaScript code that helps enable in-depth campaign reporting and unlock valuable insights about website visitors.
Read more: https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html

Name: LinkedIn Insight
Type: Performance & Advertising
Purpose: The LinkedIn Insight Tag is a piece of lightweight JavaScript code that helps enable in-depth campaign reporting and unlock valuable insights about website visitors.

Name: OptinMonster
Type: Performance
Purpose: OptinMonster is an online lead capture tool used on the Meltwater website. OptinMonster uses cookies to determine when a campaign was shown to a visitor, closed, and successfully converted. Using that information they can then hide or show the campaign again at a later date.

Name: 6sense
Type: Performance
Purpose: 6sense is an account based marketing platform that uses cookies to serve web users content from select businesses they’ve previously visited online.

Name: Vimeo video embeds
Type: Performance
Purpose: Vimeo’s embeddable video player uses first-party cookies to provide analytics on how video content is being consumed.

Name: Intercom Cookie
Type: Essential
Purpose: Intercom relies on cookies to capture anonymous user data to track return visitors.

Name: Drift Cookie
Type: Performance
Purpose: Drift relies on cookies to capture anonymous user data to track returning visitors and to create a personalized user experience that can lead to better-quality communication.

Name: InstaPage
Type: Performance
Purpose: InstaPage is a landing page builder tool, which is used mainly as a paid advertising destination. InstaPage uses cookies to understand user behaviour such as the number of visitors and conversions on a page. This data is shared with Google Analytics via Google Tag Manager.
Read more: https://instapage.com/privacy-policy

Name: AB Tasty
Type: Performance
Purpose: AB Tasty is a global provider of customer experience optimization software. AB Tasty collects website usage statistics. No primary personal data (name, first name, phone n°, address…) is gathered on AB Tasty’s initiative when AB Tasty solutions are being applied.

Name: Gartner Digital Markets
Type: Performance & Advertising
Purpose: The Digital Markets Conversion Pixel is a piece of Java script that can be installed on a specified landing page to record clicks directed to a vendor’s site from Capterra, GetApp or Software Advice.
Read more: https://www.gartner.com/en/digital-markets/privacy-policy

What can you do to control cookies collected on this Site

If you disagree with the use of cookies, there are some options are available to help you anonymously visit websites, including the possibility to set your web browser to block all cookies or to initiate an anonymous browsing session.

You can delete cookies after having visited the Site
You can browse the Site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” in Internet Explorer, “Private Browsing” in Firefox and Safari)
You can set your browser’s security controls so that all or certain cookies are blocked

How can your web browser control cookies

Currently, our Site does not recognize browser do-not-track signals. You have other means, however, in which to control cookies. All major browsers provide security controls for cookies. In general, they allow users and visitors to block all cookies, or block specific or third-party cookies. You may also activate the settings on your browser that allow you to refuse cookies. Unless you set your browser to refuse cookies, our system will issue cookies when you log-on to our site.

The “help” portion of the toolbar in most browsers will provide information on how to prevent your browser from accepting new cookies, how to tell the browser to inform you when you receive a new cookie or how to disable cookies altogether.

We strongly recommend that you accept cookies, because cookies enable you to take advantage of some of our Site’s features.

Conditions of use

If you decide to visit the Meltwater Site, your visit and any possible dispute over privacy is subject to this Cookie Statement.

How to contact us for more information

We welcome all comments regarding this Statement. If you have questions related to our use of cookies or our Cookie Statement, or believe that we have not adhered to it, please contact us by sending an e-mail to privacy@meltwater.com.

Changes to the Statement

We may change this Statement from time to time due to changed or updated legislation and/or business standards. All changes to this Statement are posted on this page and we encourage you to review it regularly to stay informed.