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Having access to data is one thing but actually being able to do something with what the data says is another. A solution like Meltwater paints a very clear picture around how our audience behaves and engages across different channels. We're able to use that information to create strategies and ideas.
Davitha Tiller
Executive Vice President, Social and Integration
Meltwater has strong data integrity, great access, and it’s an intuitive tool to use. I don't think any other tool has flexibility beyond what Meltwater does. I don't think it's anywhere close.
Danny Gartner
Social Intelligence Lead
Our key goal is to ensure social data and consumer insights drive every business decision we make. Meltwater was one of the key enablers that helped us become a truly consumer-centric organization.
Florence Rainsard
Global Consumer Insights Director
Having access to data is one thing but actually being able to do something with what the data says is another. A solution like Meltwater paints a very clear picture around how our audience behaves and engages across different channels. We're able to use that information to create strategies and ideas.
Davitha Tiller
Executive Vice President, Social and Integration
Meltwater has strong data integrity, great access, and it’s an intuitive tool to use. I don't think any other tool has flexibility beyond what Meltwater does. I don't think it's anywhere close.
Danny Gartner
Social Intelligence Lead
Our key goal is to ensure social data and consumer insights drive every business decision we make. Meltwater was one of the key enablers that helped us become a truly consumer-centric organization.
Florence Rainsard
Global Consumer Insights Director
Having access to data is one thing but actually being able to do something with what the data says is another. A solution like Meltwater paints a very clear picture around how our audience behaves and engages across different channels. We're able to use that information to create strategies and ideas.
Davitha Tiller
Executive Vice President, Social and Integration
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Media Intelligence FAQs
Yes, the AI search assistant helps you create, refine, and even translate your queries, so you don’t have to know Boolean to get started. You simply describe what you're looking for, and the AI suggests a structured query based on your criteria. It can also expand your query by adding keywords or related terms you might have missed, making it much easier to set up comprehensive monitoring. You still have full control to edit and expand the query at any time.
Spike detection automatically identifies unusual increases in mentions or shifts in sentiment. AI analyzes the sources, keywords, and themes contributing to the spike so you can quickly understand what’s driving the change. You can interact directly with the analytics to understand what's behind the change—whether it's a particular story, outlet, or topic. This helps you respond strategically to emerging issues or capitalize on positive momentum before it peaks.
You can access more than 10 years of historical news data and 15 months of historical social data. This allows you to pull last year’s coverage, analyze long-term trends, or compare current performance to previous periods. Historical access supports year-over-year reporting and deeper reputation analysis. You can apply custom timeframes to focus on exactly the window you need. The historical depth gives you the context you need to understand how narratives have evolved over time.
New mentions appear as they are captured by the platform’s monitoring system, enabling live analytics within your dashboard. As content matches your saved search criteria, it becomes visible for review and analysis. This supports monitoring of breaking news and emerging conversations. Real-time visibility helps teams respond quickly when coverage develops.
Absolutely. You can send alerts to email, the Meltwater web and mobile apps, Slack, and Microsoft Teams. This means your whole team can stay in the loop within the collaboration tools you already use. You can choose the destinations that best fit your workflow.
Alerts are triggered based on the criteria you set within your saved searches. You can define what qualifies as a meaningful mention, helping control how sensitive alerts are and reducing unnecessary noise. Notifications are sent as new content matches your query, so you’re informed as coverage breaks. This ensures you stay updated without being flooded with irrelevant alerts.
The AI identifies and summarizes themes, topics, narratives, and sentiment trends. It highlights the main drivers of brand performance to get clear, actionable insights and recommendations. You can also generate executive-ready Insight Reports directly from a saved search, where the AI compiles concise analysis and summaries to share with leadership.
Yes, you can use AI to tag and categorize content for specific workflows, which makes it easier to share coverage for crisis escalation, internal distribution, or newsletter curation. This automation helps you quickly organize large volumes of mentions and ensures the right content gets to the right teams. You can also apply your own tags to align with internal processes. It streamlines daily tasks so you can respond faster to what matters most.
Yes, you can search by publication name or URL to focus on specific outlets. Filters allow you to narrow results to high-reach sources or exclude publications that aren’t relevant. You can also customize your own editorial source list for more targeted monitoring. This gives you full control over which outlets you monitor and makes it easy to focus on the sources that matter most to your brand.
You can build dashboards with customized analytics tailored to your goals. The platform lets you visualize data with custom timeframes and allows you to focus on specific reporting periods. The dashboards are interactive, so you can explore the data directly from the visualization. This means you can build reporting views tailored to your specific goals and stakeholders.