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Having access to data is one thing but actually being able to do something with what the data says is another. A solution like Meltwater paints a very clear picture around how our audience behaves and engages across different channels. We're able to use that information to create strategies and ideas.

Meltwater has strong data integrity, great access, and it’s an intuitive tool to use. I don't think any other tool has flexibility beyond what Meltwater does. I don't think it's anywhere close.

Our key goal is to ensure social data and consumer insights drive every business decision we make. Meltwater was one of the key enablers that helped us become a truly consumer-centric organization.

Having access to data is one thing but actually being able to do something with what the data says is another. A solution like Meltwater paints a very clear picture around how our audience behaves and engages across different channels. We're able to use that information to create strategies and ideas.