United States

The Power of Content Marketing: A Complete Guide

What Is Digital Marketing? A Beginners Guide.

Ultimate Social Media Marketing Guide

It’s an exciting, challenging, and dynamic time to be a marketer. New ways to use AI, a changing social media landscape, an ever-evolving influencer industry…whether you’re in content marketing, digital marketing, or social media marketing now is not the time to rest on your laurels! 

It’s time to really think creatively, assess current strategies, and map out new ways to attract and retain customers.

How to Create a Successful Marketing Strategy in 2024

To help you along, we’ve put together this guide to help you build a winning marketing strategy  for 2024. In the guide, we cover:

What Is Marketing & Why Your Business Can't Do Without It

The shifting nature of value-based marketing

What is Social Commerce? Definition, Examples, Tips

Social commerce’s struggle to take hold in Western markets

What new social platform paywalls mean for brands

Thank you! A representative will be in touch shortly.

2024 marketing trends in content, digital, and social media marketing. From using AI, visual search, social commerce and more.

Free Guide: Marketing Trends to Watch in 2024

Thank you for downloading the 2024 Marketing Trends Guide!

2024 Marketing Trends

It can be tough to come up with clever content for your social channels, 24/7, 365 days a year. So we’ve put together a 2024 Social Media Holidays Calendar to help your content planning for the year. 

Whether you’re looking for a way to celebrate the discovery of alien life 👽 (Science Fiction Day on January 2) or to highlight a nostalgic bygone piece of technology ☎️ (National Landline Telephone Day on March 10), we’ve got you covered.

The calendar also includes a complete list of monthly celebrations such as Pride and Women's History Month.

These celebrations, especially the niche holidays, provide an entertaining, clever, and easy way to enrich your social media feeds — helping you connect with your online audience on so many more levels.

Thank you! You may now access the 2024 social media calendar. Enjoy!

Simplify your social media management with Meltwater. Get in touch to learn more.

Downloadable 2024 calendar for national days, themes, and events.

Downloadable PDF and interactive 2024 social media calendar. National days, themes, and cultural events. Invigorate your content calendar!

2024 Social Media Holiday Calendar

Social Media Calendar, 2024

Social Media Holiday Calendar 2024

Black Friday and Thanksgiving typically mark the start for many brands to gear up for a big boost in holiday-related sales.

But in large corners for Asia Pacific, this momentum already starts at the tail end of October as many companies prepare for 11.11.

11.11 (or Double 11, or Singles' Day) is the largest single shopping day in the world by Gross Merchandise Volume and is bigger than both Black Friday and Amazon's Prime Day combined (Forbes).

We've created a short guide to 11.11, so you can understand:

What 11.11 is all about (and how does it differ from Black Friday?)

Strategies that companies such as Shein and TikTok Shop use to make the day a success

Case studies from brands such as Temu and SHEGLAM

How Western brands such as Apple and Nike are embracing 11.11

How Marketing and Communications professionals can use social media intelligence and influencer marketing tools to capitalise on the 11.11 buzz

Get Your Copy of Unlock The Global Potential Of 11.11

Unlock The Global Potential Of 11.11 | Free download

Unlock The Global Potential Of 11.11

As AI technology advances at breakneck speed and the world of social media faces another eventful year, it’s trickier than ever for marketers to plan ahead. 

Our 2025 Marketing Trends Guide gives you our predictions for the big issues that will impact PR and marketing professionals over the coming year, so you can map out a winning strategy for your brand. 

Download your copy today, and get ready for whatever 2025 throws at you!


Get ready for whatever 2025 throws at you, with our in-depth guide to the biggest PR and marketing trends over the next year.

2025 Marketing Trends Guide

Thank you, we hope you find the guide interesting.

Marketing Trends to Watch in 2025

When it comes to changes in digital behavior, 2024 has been one for the books as consumers have adapted to new technologies and evolved how they use existing ones. Explore all of the latest transformations occurring across the globe with this data update to our 2024 Global Digital Report. 

Explore the Digital 2024: October Global Statshot Report for the comprehensive stats on:

Growth for ChatGPT, Snapchat, Threads, and more

Download the October statshot report for the comprehensive data you need to optimize your digital strategies.

DataReportal GDR030 20241022 Digital 2024 October Global Statshot Report v01.pdf

This update to the Global Statshot Report shows you how the world's digital behaviors evolved during the first nine months of 2024.

Digital 2024: October Global Statshot Report

Thank you for downloading the October Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first three quarters of 2024.

As the fight against climate change continues, consumers are looking for hope on a plate. Sustainable food and beverages are top of mind for health- and eco-conscious consumers. 

We used the Meltwater Suite to dig into the details. Check out our analysis in our 2024 Consumer Insights: Food & Beverage report.

Download a copy for exclusive insight into:

Trending topics in discussions about sustainable foods

Leading environmental concerns for sustainable food consumers

Most talked about sustainable beverages and brands

Top sustainable food and beverage conversation drivers

Looking for a recipe for marketing success? Download our 2024 Consumer Insights: Food & Beverage report.

Meltwater 2024 Food & Beverage Report.pdf

Explore Meltwater’s data-driven analysis of consumer preferences and trends for sustainability in the food and beverage sector.

2024 Consumer Insights: Food & Beverage

Thank you! Download the 2024 Consumer Insights: Food & Beverage report below.

Catch up on mid-year developments in global digital behavior! The Digital 2024: July Global Statshot Report is packed with the essential stats every data-driven marketer needs to refine their digital strategies. 

Explore more than 400 pages of definitive data, including the numbers on:

Access this report and start leveraging the data to drive your marketing strategies forward.

Digital 2024 July Global Statshot Report.pdf

Explore our comprehensive mid-year update to the data on how the world behaves online.

Digital 2024: July Global Statshot Report

Thank you for downloading the Digital 2024: July Global Statshot Report.

The social media landscape is shifting rapidly, making traditional methods of maintaining brand visibility less effective. With platforms like TikTok and Instagram dominating, staying relevant—especially with younger audiences who use social search over Google—presents new challenges. For brand managers, marketers, and communications teams, adapting to these changes is crucial.

In this webinar, you’ll gain insights into:


The growing influence of social media on brand discovery.

How to adapt your brand’s strategy to stay visible in the era of social-first search.

Best practices for leveraging influencers and creators to amplify your reach.

Strategies for creating native content that resonates with social audiences.

Real-world case studies on how social creativity and influencer marketing can boost discoverability.

Take a deep dive into How Social Media Is Rewriting the Rules of Brand Visibility

Watch this free on-demand webinar focussed on insights into social-first brand research with Meltwater and Stripe Communications

On-Demand Webinar: How Social Media Is Rewriting the Rules of Brand Visibility

On-Demand Webinar: Lost in the Feed: How Social Media Is Rewriting the Rules of Brand Visibility

Brand visibility webinar with Stripe Communications

Join us for an on-demand fireside chat on 2025 Marketing Trends—an essential discussion for marketers looking to stay ahead. We’re thrilled to be joined by the former CMO and CRO of Calendly, who will bring firsthand insights into the strategies and innovations that drive success in today’s fast-evolving marketing landscape.

In this recording session you'll explore:

Digital Innovations for 2025: Dive into key digital trends set to shape the marketing landscape, from advanced consumer data practices to next-gen technologies that redefine customer experience.

AI’s Expanding Role: Uncover how AI will drive hyper-personalization, predictive analytics, and seamless automation, allowing marketers to engage audiences in real-time with unprecedented precision.

Content’s Next Chapter: Get insights into the evolution of content marketing and how to craft engaging, multi-channel stories that resonate with diverse audiences and increase reach.

Social Media’s Future: Discover the next wave in social media, including emerging platforms, innovative formats, and the role of augmented and virtual reality in creating immersive brand experiences.

Request A Demo

On Demand Webinar: 2025 Marketing Trends: Set Your Brand up for Success

Catch our on-demand fireside chat on 2025 Marketing Trends with insights from Calendly's ex-CMO & CRO!

Thank you! We hope you will find this webinar insightful.

Join us for a fireside chat on 2025 Marketing Trends—an essential discussion for marketers looking to stay ahead. We’re thrilled to be joined by the former CMO and CRO of Calendly, who will bring firsthand insights into the strategies and innovations that drive success in today’s fast-evolving marketing landscape.

2025 Marketing Trends: Set Your Brand Up for Success

In today’s fast-evolving digital landscape, effective reporting is more than just tracking numbers—it’s about unlocking actionable insights to drive your strategy forward. This requires identifying meaningful indicators that capture deeper engagement, sentiment, and impact—metrics that genuinely reflect brand performance and reveal growth opportunities.


Join this on-demand webinar to explore the evolution of reporting and how it has transformed into a critical tool for understanding your brand’s position in the market.

In this session, we dive into the essential metrics every marketer, communications professional, and PR strategist should focus on to gain a competitive edge. 

Benchmark your brand against competitors to spot growth opportunities

Analyze key metrics to fine-tune your marketing, communications, or PR strategies by leveraging surfaced insights & recommendations from your data

Better quantify your marketing spend through PEO (Paid, Earned & Owned) Integration

Improve attribution tracking of your paid marketing efforts including influencer marketing engagements

Complete the form to view the webinar on-demand, and learn how to harness advanced reporting tools to uncover insights that can refine your strategy and help you stay ahead in 2025.

Sign up to watch

On-Demand Webinar: Level Up Your Reporting With Metrics That Matter

Join this webinar to learn how to harness advanced reporting tools to uncover insights that can refine your strategy and help you stay ahead in 2025.

Guide

Thank you!

Explore more free guides, reports & webinars

Explore by type

Guides

Webinars

Reports

Explore by topic

Let's build your Meltwater suite