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The Power of Content Marketing: A Complete Guide

What Is Digital Marketing? A Beginners Guide.

Ultimate Social Media Marketing Guide

It’s an exciting, challenging, and dynamic time to be a marketer. New ways to use AI, a changing social media landscape, an ever-evolving influencer industry…whether you’re in content marketing, digital marketing, or social media marketing now is not the time to rest on your laurels! 

It’s time to really think creatively, assess current strategies, and map out new ways to attract and retain customers.

How to Create a Successful Marketing Strategy in 2025

To help you along, we’ve put together this guide to help you build a winning marketing strategy  for 2024. In the guide, we cover:

What Is Marketing & Why Your Business Can't Do Without It

The shifting nature of value-based marketing

What is Social Commerce? Definition, Examples, Tips

Social commerce’s struggle to take hold in Western markets

What new social platform paywalls mean for brands

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2024 marketing trends in content, digital, and social media marketing. From using AI, visual search, social commerce and more.

Free Guide: Marketing Trends to Watch in 2024

Thank you for downloading the 2024 Marketing Trends Guide!

2024 Marketing Trends

Are you struggling to decode the AI hype and understand what this new breed of tools can really do for PR and communications professionals? Help is here! 

This no-nonsense guide gives you a clear overview of the current capabilities of AI technology and explains exactly how the different tools can be used to assist with the everyday work of PR and communications. The guide covers: 

If you’re ready to start integrating AI into your workflows to save time and supercharge your PR results, get your copy of the guide today! 

Confused by AI hype? This simple guide explains exactly how you can use AI for PR and communications.

The Simple Guide to AI in PR and Comms

The Simple Guide to AI in PR and Communications

Raise your hand if you’re a social media manager who’s ever run out of time for tasks like “write and film 5 TikTok videos for next week” or “plan a month-long campaign for an upcoming product release.” And why? Because you were too busy creating and scheduling regular posts, answering follower questions, and pulling analytics for an upcoming meeting? 😮‍💨

Social managers are often required to fill multiple roles as a team of one, which isn’t sustainable long-term. So, what’s the solution? Give AI a whirl! 😏

AI is ready to perform whatever function you need: videographer, writer, analyst, or even on-screen talent!

But it can be tricky to know where to start, so we created this guide. It will explain how you can use AI to streamline your day as a social media manager, including what tools to use, tips for better AI prompts, and plenty of examples to get you off and running.

Get the ultimate guide to using AI for social media. Prompt tips ►Tools library ►AI examples

The Ultimate Guide to AI for Social Media Management

Thank you! You may now access the Ultimate Guide to AI for Social Media Management!

As brands navigate today’s complex media landscape, characterised by constant information overload and fragmented audience attention, traditional advertising methods alone are no longer sufficient. Advertisements face saturation, ad fatigue, rising costs, and privacy concerns, diminishing their effectiveness and return on investment. 

User-generated content (UGC) emerges as a powerful alternative for capturing and sustaining authentic audience engagement. 

How UGC amplifies brand voice, fosters community-driven advocacy, and builds trust among consumers increasingly resistant to conventional ads

3-step approach to harnessing UGC effectively by focusing on active listening to consumer insights, meaningful community engagement, and cultivating brand loyalty

Download the guide now to unlock the power of UGC for meaningful brand connections in a fragmented digital world.

Meltwater APAC_Navigating the Noise - Harnessing UGC for Brand Growth.pdf

Discover insights in our guide to unlock the power of UGC for meaningful brand connections in a fragmented digital world.

Harnessing UGC for Brand Growth

Thank you, we hope you find the guide interesting.

Rev up your marketing with data-driven takeaways 

Which EV brands are winning the race for global awareness? What topics do EV consumers discuss most and why? How can marketers discover and connect with untapped audiences? Get the data-backed answers to these questions and more in this analysis of the EV sector.

The top brands dominating global news coverage 

Key stats on EV ownership conversations online

New opportunities to connect with consumers

Get your marketing strategies up to speed with customer needs in our Consumer Insights: Electric Vehicles report.

Electric Vehicle Industry Report.pdf

Get key consumer insights on the electric vehicle sector with this data-driven report. Learn which brands lead the race for global awareness, what EV consumers discuss most, and how marketers can tap into emerging opportunities.

Consumer Insights: Electric Vehicles Report

Consumer Insights: Electric Vehicles

2024 State of Social Media Report

When it comes to changes in digital behavior, 2024 has been one for the books as consumers have adapted to new technologies and evolved how they use existing ones. Explore all of the latest transformations occurring across the globe with this data update to our 2024 Global Digital Report. 

Explore the Digital 2024: October Global Statshot Report for the comprehensive stats on:

Growth for ChatGPT, Snapchat, Threads, and more

Download the October statshot report for the comprehensive data you need to optimize your digital strategies.

DataReportal GDR030 20241022 Digital 2024 October Global Statshot Report v01.pdf

This update to the Global Statshot Report shows you how the world's digital behaviors evolved during the first nine months of 2024.

Digital 2024: October Global Statshot Report

Thank you for downloading the October Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first three quarters of 2024.

As the year comes to a close, it's time to reflect on your PR and marketing achievements and prepare for the new year ahead. Join Meltwater in collaboration with Hahn Agency for an on-demand webinar where we'll guide you through effective strategies for crafting impactful year-end reports.

Identifying Key Metrics: Discover which metrics matter most for your reports and how to tailor them to your audience.

Overcoming Common Challenges: Learn tips to navigate typical reporting pitfalls and streamline your year-end processes.

Crafting Compelling Narratives: Understand how to present your data in a way that resonates with stakeholders and demonstrates your team's value.

Setting the Stage for Success in 2025: Get actionable insights on how to use your year-end reports to inform strategies for the upcoming year.

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On Demand Webinar: Mastering Year-End Reporting: Proving Your PR & Marketing ROI

Join Meltwater in collaboration with Hahn Agency for an on-demand webinar where we'll guide you through effective strategies for crafting impactful year-end reports.

Thank you! We hope you will find this webinar insightful.

As the year comes to a close, it's time to reflect on your PR and marketing achievements and prepare for the new year ahead. Join Meltwater in collaboration with Hahn Agency where we'll guide you through effective strategies for crafting impactful year-end reports.

What You’ll Learn:


Identifying Key Metrics: Discover which metrics matter most for your reports and how to tailor them to your audience.
Overcoming Common Challenges: Learn tips to navigate typical reporting pitfalls and streamline your year-end processes.
Crafting Compelling Narratives: Understand how to present your data in a way that resonates with stakeholders and demonstrates your team's value.
Setting the Stage for Success in 2025: Get actionable insights on how to use your year-end reports to inform strategies for the upcoming year.

Mastering Year-End Reporting Webinar - FINAL1

The social media landscape is shifting rapidly, making traditional methods of maintaining brand visibility less effective. With platforms like TikTok and Instagram dominating, staying relevant—especially with younger audiences who use social search over Google—presents new challenges. For brand managers, marketers, and communications teams, adapting to these changes is crucial.

In this webinar, you’ll gain insights into:


The growing influence of social media on brand discovery.

How to adapt your brand’s strategy to stay visible in the era of social-first search.

Best practices for leveraging influencers and creators to amplify your reach.

Strategies for creating native content that resonates with social audiences.

Real-world case studies on how social creativity and influencer marketing can boost discoverability.

Take a deep dive into How Social Media Is Rewriting the Rules of Brand Visibility

Watch this free on-demand webinar focussed on insights into social-first brand research with Meltwater and Stripe Communications

On-Demand Webinar: How Social Media Is Rewriting the Rules of Brand Visibility

On-Demand Webinar: Lost in the Feed: How Social Media Is Rewriting the Rules of Brand Visibility

Brand visibility webinar with Stripe Communications

Join us for an on-demand fireside chat on 2025 Marketing Trends—an essential discussion for marketers looking to stay ahead. We’re thrilled to be joined by the former CMO and CRO of Calendly, who will bring firsthand insights into the strategies and innovations that drive success in today’s fast-evolving marketing landscape.

In this recording session you'll explore:

Digital Innovations for 2025: Dive into key digital trends set to shape the marketing landscape, from advanced consumer data practices to next-gen technologies that redefine customer experience.

AI’s Expanding Role: Uncover how AI will drive hyper-personalization, predictive analytics, and seamless automation, allowing marketers to engage audiences in real-time with unprecedented precision.

Content’s Next Chapter: Get insights into the evolution of content marketing and how to craft engaging, multi-channel stories that resonate with diverse audiences and increase reach.

Social Media’s Future: Discover the next wave in social media, including emerging platforms, innovative formats, and the role of augmented and virtual reality in creating immersive brand experiences.

On Demand Webinar: 2025 Marketing Trends: Set Your Brand up for Success

Catch our on-demand fireside chat on 2025 Marketing Trends with insights from Calendly's ex-CMO & CRO!

Join us for a fireside chat on 2025 Marketing Trends—an essential discussion for marketers looking to stay ahead. We’re thrilled to be joined by the former CMO and CRO of Calendly, who will bring firsthand insights into the strategies and innovations that drive success in today’s fast-evolving marketing landscape.

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