On-Demand Webinar: Comms Collective - How to maximise the impact of PESO media

This webinar explored the power of earned and how PR and communication teams can utilise their content across multiple channels using paid, earned, shared and owned media (PESO).

Here's a reminder of the topics covered:

• Charlie Ayling, Head of Marketing (EMEA EN) at Meltwater - The Guide to Modern PR
• Laura McLean, strategist, Weber Shandwick - The Earned Effect Study: The Results of Weber Shandwick’s and the IPA’s Report into the Impact of PR
• Poppy Lewis, creative director, Aduro Communications - Case study: Seven Seas Joint Care’s “Your’e Never Too Old to Learn New Tricks” campaign
  

Watch the webinar to learn more about the power on earned media and how PR teams can utilise their content across multiple channels.

Tip: Read our Guide to ChatGPT for Marketing and PR, learn how to use ChatGPT for PR agencies, and take a look at the most helpful ChatGPT prompts for marketing.