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The balance of power has shifted in modern marketing, with consumers using online spaces to share their own version of your brand story. Insight driven marketing lets you take back control.

Using real-time data, AI, and the latest data analytics approaches, it’s now possible to understand today’s dynamic consumers better than ever, and put your brand on the front-foot.

During this webinar, we will share our insights from our latest Insight Driven Marketing guide, followed by a fireside chat with Lea Karam from Behave and Gareth Crew from Garmin. The panel will explore key trends in consumer insights right now and how consumers are no longer passive recipients of brand messages, but active participants and shapers of brand perception.

What 'Insight Driven Marketing' really means

The importance of AI, and the future of AI in consumer insights

How insight driven marketing impacts your role; CMO, VP of Marketing, Brand Management, Consumer Insights, Digital & Social Media Marketing, PR & Comms and Influencer Marketing

The most common insight challenges for different marketing personas

How companies can use consumer insights in their marketing campaigns and communication strategies to create more targeted and effective messages

Unlock the Power of Insight Driven Marketing

Watch this free on-demand webinar focussed on insight driven marketing and a fireside chat with Lea Karam, Behave and Gareth Crew, Garmin

Insight Driven Marketing Webinar with Fireside Chat

Insight Driven Marketing EMEA EN Webinar

Successfully harnessing the power of AI all starts with the prompt. 💯

Once you unlock the formula for truly effective prompts, it becomes much easier to realize the value of AI for elevating your social program. 

Social managers can tap into AI tools for image generation, crisis management, videos, and campaign planning — reducing the demands on their time and making busy days go a bit smoother!

If you’re struggling to come up with prompts and need some inspiration, download this guide to access 80+ unique examples that can easily be adapted for your needs.

Free resource with 80+ AI prompt ideas for social media. Inspiration for AI content creation, crisis management, campaign planning and more!

80+ AI Prompts for Social Media [Free download]

Are you struggling to decode the AI hype and understand what this new breed of tools can really do for PR and communications professionals? Help is here! 

This no-nonsense guide gives you a clear overview of the current capabilities of AI technology and explains exactly how the different tools can be used to assist with the everyday work of PR and communications. The guide covers: 

If you’re ready to start integrating AI into your workflows to save time and supercharge your PR results, get your copy of the guide today! 

Confused by AI hype? This simple guide explains exactly how you can use AI for PR and communications.

The Simple Guide to AI in PR and Comms

The Simple Guide to AI in PR and Communications

Raise your hand if you’re a social media manager who’s ever run out of time for tasks like “write and film 5 TikTok videos for next week” or “plan a month-long campaign for an upcoming product release.” And why? Because you were too busy creating and scheduling regular posts, answering follower questions, and pulling analytics for an upcoming meeting? 😮‍💨

Social managers are often required to fill multiple roles as a team of one, which isn’t sustainable long-term. So, what’s the solution? Give AI a whirl! 😏

AI is ready to perform whatever function you need: videographer, writer, analyst, or even on-screen talent!

But it can be tricky to know where to start, so we created this guide. It will explain how you can use AI to streamline your day as a social media manager, including what tools to use, tips for better AI prompts, and plenty of examples to get you off and running.

Get the ultimate guide to using AI for social media. Prompt tips ►Tools library ►AI examples

The Ultimate Guide to AI for Social Media Management

Thank you! You may now access the Ultimate Guide to AI for Social Media Management!

Digital 2025

Rev up your marketing with data-driven takeaways 

Which EV brands are winning the race for global awareness? What topics do EV consumers discuss most and why? How can marketers discover and connect with untapped audiences? Get the data-backed answers to these questions and more in this analysis of the EV sector.

The top brands dominating global news coverage 

Key stats on EV ownership conversations online

New opportunities to connect with consumers

Get your marketing strategies up to speed with customer needs in our Consumer Insights: Electric Vehicles report.

Electric Vehicle Industry Report.pdf

Get key consumer insights on the electric vehicle sector with this data-driven report. Learn which brands lead the race for global awareness, what EV consumers discuss most, and how marketers can tap into emerging opportunities.

Consumer Insights: Electric Vehicles Report

Consumer Insights: Electric Vehicles

2024 State of Social Media Report

Join us as we unpack 2025 Marketing Trends and How to Accelerate your Marketing Leadership—an essential discussion for marketers looking to stay ahead. We’re joined by Global Director of The Marketing Society, who will bring firsthand insights into the strategies and innovations that drive success in today’s fast-evolving marketing landscape.

You’ll have the chance to explore a range of impactful topics, including:

How AI is changing content marketing & the Global efforts to regulate it

Advances making data-driven PR easier & PR’s fight against misinformation

Social media beating out linear TV & The booming creator economy

Hear the traits of what great CMOs from around the world are focussing on

Learn how to raise your ambition and 10x your ideas

Build your leadership muscles to help you be at your best more of the time

Think bigger than campaigns and channels - how do you create long-term sustainable growth

Complete the form to view the webinar on-demand.

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On-Demand Webinar: Creator Economy, Trendjacking & AI Driven Content: Essential Trends for Leaders in 2025

Join us as we offer a unique opportunity to gain insights directly from industry leaders and explore the trends, tools, and techniques that will be essential for marketing success in 2025.

Thank you! We hope you will find this webinar insightful.

Creator Economy, Trendjacking & AI Driven Content: Essential Trends for Leaders in 2025 - On-Demand

As you plan your communications and marketing strategies for the year ahead, staying across the latest tools and trends is key to success. Meltwater is rolling out a host of exciting updates designed to make media monitoring, social media management, and influencer marketing even smarter and more effective.

Join us as we walk through the newest features across the Meltwater platform, with practical examples of how they can help you work smarter and get better results.

Turn media spikes into insights with AI-powered Spike & Sentiment Summaries.

Maximise reach and engagement with TikTok Ads Integration.

Make reporting easy with Interactive Shareable Dashboards and more accurate Estimated Views Metrics.

Save time with Rules-Based Automations in Explore.

Gain fresh insights into Snapchat Listening, helping you reach younger audiences.

Plus, we’ll walk you through practical tips and use cases for integrating these features into your 2025 campaigns.

On-Demand Webinar: Meltwater's Latest Innovations: Product Updates That Will Supercharge Your 2025 Campaigns

[APAC EN] Product Updates 2025

With advancements in AI reshaping the digital landscape, it’s time to stay ahead by adopting cutting-edge strategies that will redefine how your brand engages with its audience. In this exclusive on-demand webinar, Meltwater teams up with industry leaders to explore how AI is revolutionizing social media marketing. Discover actionable insights, real-world applications, and forward-thinking strategies that will help your brand lead the way in 2025 and beyond.

AI’s Role in Social Media Evolution: Understand how AI is driving innovation in content creation, audience targeting, and campaign optimization.

Employee Advocacy: Learn how employee advocacy and thought leadership paired with the right technology can fill the top of your funnel with high-quality leads.

Enhanced Analytics and Insights: Uncover how AI-powered tools are providing deeper insights into customer behavior, enabling smarter decision-making.

Staying Ethical and Authentic: Explore strategies to balance AI advancements with transparency, authenticity, and trust.

Don’t miss this opportunity to revolutionize your social media strategy with the power of AI!

Request A Demo

On Demand Webinar: Unleashing the Power of AI to Transform Social Media Marketing

Join Meltwater and Talkdesk in this on-demand webinar to explore how AI is revolutionizing social media marketing.

Webinar

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