On-Demand Webinar: The Role of Social Media for Comms and Corporate Affairs

In today's rapidly evolving media landscape, social media has become a crucial tool for PR and Communications professionals.

Join this on-demand webinar to explore the vital role of social media in media monitoring, risk management, and crisis response.

What you’ll learn: 

• How to Leverage Social Media for PR and Communications: Discover effective strategies to harness the power of social media for your PR and communications efforts.
• Importance of Media Monitoring: Stay ahead of potential risks and manage your reputation through the power of social media monitoring 
• Australian Media Consumption Trends: Large percentage of Australians consume social media as their primary news source. Learn about how it impacts current affairs and day-to-day media consumption.
• How to Build a Holistic Media View: Recognise the importance of consolidating traditional media and social media for a comprehensive understanding of your coverage. Avoid skewed responses by ensuring you have the full picture.
• How to Reach Younger Demographics: Understand their media consumption habits and how to use social media to engage with them.
• Using the Social Echo in Crisis Management: Amplify your reach, and use tracking  of both reach and social echo during a crisis.

Complete the form to view the webinar on-demand, and gain valuable insights and practical tips for leveraging social media in your PR and communications strategy.