On-Demand Webinar: The 3Cs of Modern Brand Engagement in the Philippines

The rise of the creator economy signals a shift in the way people become aware of, consider, and decide to purchase goods and services which is clear that marketing and communications professionals are no longer the sole custodians of their brand.

The COVID-19 pandemic has accelerated the shift and how people across the Asia Pacific turned to digital spaces for a wealth of information to tailor content that resonates with their audience or leveraging influencers as their first port of call for all activities.

In this webinar with IMMAP, Weldon Fung, our Area Director of Southeast for Meltwater, presented what has changed Social Media and how these changes impact businesses, especially in the Philippines. Watch this on-demand.